Bluetooth Proximity Marketing Solutions – Partner Proposal
<ul><li>Company Profile </li></ul><ul><li>Privately Owned by Mike Harris of Total Network Solutions, a multimillion-pound telecommunications integrator. </li></ul><ul><li>Managing Director is Nicholas Maguire, a Telecommunications veteran with 15 years of industry experience including 8 years with Cisco systems where he was responsible for sales, channel development and territory marketing. </li></ul><ul><li>Nicholas has already created a number of successful mobile application companies, including Textboards which provides an SMS enquiry solution for Estate Agents and Txttouch which is a clever SMS and billing platform used by Councils, Health Authorities, Charities and Schools. </li></ul>
<ul><li>Program Overview </li></ul><ul><li>Our Channel Partner Development Program is focused on ensuring maximised additional revenue streams from new and existing client bases by providing fully integrated 360° Bluetooth marketing solutions without the need for investment or infrastructure changes. </li></ul><ul><li>We also offer a white label solution allowing the Channel Partner a distinct unique advantage in marketing their services over any competitor. </li></ul>
<ul><li>Partner Advantages </li></ul><ul><li>Maximise revenue from existing clients with new product range. </li></ul><ul><li>Increase new client sign up with an expanded product portfolio. </li></ul><ul><li>Competitive pricing structure allowing generous profit margins. </li></ul><ul><li>Gain competitive advantage through technological innovation. </li></ul><ul><li>Fully integrated portfolio of ‘white label’ Bluetooth solutions. </li></ul><ul><li>Full product training & 2 nd line technical support from Huetouch. </li></ul><ul><li>Dedicated Huetouch Channel Account Manager. </li></ul><ul><li>Identification of potential new market channels for your business. </li></ul><ul><li>No investment or infrastructure changes required. </li></ul><ul><li>Unique press PR package on launch as Huetouch Reseller. </li></ul>
TIER 1 SERVICE PROVIDER CONSUMER TIER 2 RESELLERS TIER 3 RESELLER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER Lower cost to Tier 2 reseller with higher order requirement and longer channel to consumer or end user Higher cost to Tier 2 reseller with lower order requirement and shorter channel to consumer or end user Channel Structure
<ul><li>Reseller Joining Process </li></ul>Reseller Acquisition Cycle
<ul><li>White Label Solution </li></ul><ul><li>We offer partners the ability to fully re-brand the product supplying: </li></ul><ul><li>Partner Branded Promotional materials such as documents, slideshows, case studies. Even press releases are available to ensure maximum publicity for your business and the solution. </li></ul><ul><li>Partner Branded Software which allows resellers to have the look and feel of their own platform allowing totally transparency in the solution to consumers. </li></ul><ul><li>All hardware boxes can be re-branded with the Partners details, colours and logos, on orders over 100 boxes. Boxes can also be housed in different coloured casing* </li></ul><ul><li>*subject to 12 week lead time. </li></ul>
Strategic Objectives <ul><li>Build a robust select network of partners chosen for their strategic position in relation to deliver the Huetouch solution to market </li></ul><ul><li>Create the ability for partners to offer a complete competitive advantage to attract and win new clients </li></ul><ul><li>Provide the opportunity to re-brand the solution for the Partner </li></ul><ul><li>Continual product development to maintain the leading edge </li></ul><ul><li>Develop and deliver the newest solutions into the marketplace through our partners. </li></ul><ul><li>Promote and empower the marketplace with knowledge on this emerging technology. </li></ul>
Huetouch Lite Entry level and portable Bluetooth Pod, 7 simultaneous downloads, F ull remote management.
Huetouch Lite-3G Upgrade Add 3G Management with a WI-FI NETWORK for multiple devices. Ideal for: Vehicles Exhibitions New Builds
Huetouch Max Enterprise class Bluetooth Pod, 21 simultaneous downloads, remote M anagement over WI-FI – GPRS – 3G or Broadband. Multi-Site or stand alone
Huetouch Xtra Enterprise class Bluetooth Pod, 21 simultaneous downloads, remote M anagement over WI-FI – GPRS – 3G or Broadband. Multi-Site or stand alone + 1 GB onboard memory (3 months offline) – High power SMA transmitters – (upgrade available)
Touch 2000 On demand trigger accessory for Huetouch Max, Class 20 small footprint Bluetooth trigger – full remote management of statistics and content. Currently in trial, available to buy soon.
Huetouch Mobile & Express Windows based stand alone Bluetooth Solutions for either PC or XDA, 4 simultaneous downloads, full logging, campaign creator (Express) – Rebranded options.
Txttouch service <ul><li>Inbound SMS – subscription / premium rates (UK only) to shortcode. </li></ul><ul><li>Inbound message appear live on web page or forward to mobile. </li></ul><ul><li>Subscription join services with broadcast from Hue Live or nominated phone. </li></ul><ul><li>Bulk SMS services (world wide) – [lists built via import or web only] </li></ul><ul><li>Choose your own Keywords (subject to availability) </li></ul><ul><li>Ideal response to capture ongoing customer details from Bluetooth campaign </li></ul><ul><li>Integrates with Hue-Live for full campaign management. </li></ul>
Preparation Create your campaign which can include Pictures, Music, Video, Games or Animations on Hue Live and upload the files to your Hue Max pod
Positioning Place the Pod in location and promote the service
How It Works The Pod will contact any phone within a 100 metre radius with a request to download the content. (Retry times can be configured from the portal)
How it works Once the mobile user accepts your invitation to download, they will receive your message. There is no cost incurred to either party.
Management Update and manage your Pod across the internet from anywhere in the world using the simple web portal
National Campaigns Send the same message nationally to every box regardless of its location
Timed Campaigns Messages can even be refined down to time of day marketing, ie: Bagels and Juice can run from opening until 11am,( Offer A ) Soup & sandwich can run from 11am until 5pm, ( Offer B ) 2 4 1 on dinners can run from 5pm until 9pm, ( Offer C ) Drinks promo can run from 9pm until close of business.( Offer D ) Offer A Offer B Offer C Offer D
Measuring Success Statistics will show total handsets contacted, accepted, rejected and ignored. Campaigns can be changed and uploaded to a pod instantly and results viewed in real time.
! Measuring Your Success The Huetouch Live Management Suite
Hue Live is an award winning Online Proximity Marketing Solution for the Huetouch product family. Enabling any organisation to create powerful branded proximity solutions without requiring technical configuration skills. White label solution, re-brand as your own Simple user interface Remotely manage up to 10,000 access servers Advanced reporting functionality Support for Huetouch Lite and Max Improved OBEX sender performance
White label solution Change Logos and colours across suite End users see only their Campaigns using their own logon URL masking End users can logon from resellers web site Deliver your own Blog and FAQ content with Wordpress With Hue Live any Huetouch reseller can re-brand the management suite as their own, enabling: Bluetooth resellers, marketing companies and creative design agencies to incorporate Hue M.S with their own solution offerings creating a powerful brand and interface for their end user customers. Change Logos Manage colour and brand Custom Blog / news content
Access Server Management See the status of any individual Access server Group access servers for easier campaign management Zone access servers in order to share campaign information Rename access servers to create simpler management reporting Have anything from one to ten thousand servers Add access servers to the Hue Live platform, then position them into logical groups for effective campaign management then logically connect multiple access Servers together using the “Zone” technology to improve performance of larger Multi server deployments. Rename Access Servers Custom groups and link Zones Server Status
File & User Management Blacklists enable permanent removal from campaign requests Files can be uploaded and made available for all users / servers. File types supported: .jpg, .gif, .vcd. 3gp, jar & jad, mp3, pdf. Preview screen of content for simple visual recognition. Simple naming of files for campaign reporting simplicity. Hue Live enables users to create black lists removing devices from ever being Contacted by a Huetouch campaign, as well as having a simple filing system To give server wide access to creative content for campaigns. Blacklist options Preview content
Campaign Creator Basic or Advanced versions Create animated gif and import directly into campaigns. Upload background images, change transition times + more. HUE Live can also come with a mobile phone campaign creator to assist your customers in Developing Content, this service comes both in Basic format (3 slides) or Advanced format with (7 Slides, transitions, more colours and fonts) – which can be monetised to enable up selling.
Management Reporting Interactive flash graphs Full audit trail with advanced downloadable .csv logs. Near real time reporting from access servers in the field. Granular selection of devices, groups, campaigns and dates. Hue Live has two levels of reporting, advanced and overview, in overview users can query by campaign, group or individual access servers (pods) and can see visually the success of any current campaign with live reporting from zones anywhere in the world. Advanced reports provide full .csv logs and statistics for every device. Report on success, failure, retry & phone types. Select Report Criteria Breakdown By Phones found Dynamic graph of campaigns
Management Reporting 2 Feedback on Zone effectiveness Improve customer and end user experience. Identify capacity issues. Spot ineffective Zones quickly. Hue Live enables resellers to improve the effectiveness of Zones through advanced reporting show how frequently individual devices were contacted (pass through rate) as well as the strength of signal which helps to identify appropriate deployment of Zones. Exposure to Zone RSSI Strength in Zones
Campaign Management Configure multiple Zones from one simple screen Set size of individual Zones to change Zone behaviour Send multiple files at different times of the campaign day Link groups or individual access servers to work as one logical zone Upload campaign via internet or save onto USB key for manual configuration. Huetouch have refined proximity marketing configuration to give the highest possible performance across Huetouch products, with customised instruction sets and advanced API integration with management servers. Improve campaign success With advanced configuration Settings. Change start and end Time of files within a Campaign or simply Send one file constantly
Global reach and scalability Hue Live has a global IP infrastructure offering 100% uptime , with dedicated servers, Multiple connectivity and support for 3G, GPRS, IP and WIFI management of zones. Content is delivered to handsets and any number of Locations within minutes of configuration. Upload and configure campaigns on primary web servers. Campaign configurations are sent to appropriate management Servers anywhere in the world. Up to 10,000 IP connected Access servers are configured and polled every 15 mins, connected to servers via 3G, GPRS or IP Communications report is sent back to the management Server cluster until polled. When polled details of any access server, campaign or group are delivered back to the primary servers and customised into simple management overviews.. Communications report is sent back to the Zone.
Simple white label solution Improved proximity marketing Massive network infrastructure enabling global reach Sophisticated reporting functionality Support for different product types and budgets Reseller, distribution or end user offering. Hue Live Summary
Hue Live Presentation Summary <ul><li>Multimedia content to phones for FREE. </li></ul><ul><li>Environmentally friendly and cost effective. </li></ul><ul><li>Simple to use web management </li></ul><ul><li>Infinitely scalable “zones” with multiple Communicators. </li></ul><ul><li>Textback options with txt4hue for 360 o campaigns. </li></ul><ul><li>Market leading innovative and award winning product. </li></ul>As seen in:
Hardware options Hue Lite 7 channels Hue Max 21 channels
Functionality Table of Hue Start, Hue Start+ Versus Hue Live Solution Basic Features Huestart Huestart + Huelive 3g / wifi N/A N/A YES Handset Interaction Stats (basic) YES YES YES Single animated gif file send YES YES YES Multi animated gif file send NO YES YES Animated Gif creator NO YES YES Time of day send NO NO YES Phone Recognition NO NO YES Full Multi File Send NO NO YES Remote Management NO NO YES Networkable & Scalable NO NO YES Set groups and sub groups NO NO YES Handset Recognition Stats NO NO YES RSSI Strength Stats NO NO YES Handset zonetime Stats NO NO YES
Preparation Connect your Hardware to PC or Laptop via crossover cable provided. Each unit has a unique IP address you can type into your web browser Once Connected to your Hardware you will see a welcome screen appear in your browser window
Hue Start & Start+ Presentation Summary <ul><li>Multimedia content to phones for FREE. </li></ul><ul><li>Environmentally friendly and cost effective. </li></ul><ul><li>Simple to use web management. </li></ul><ul><li>Entry level solution with no ongoing costs. </li></ul><ul><li>Can upgrade to the Hue Live Solution. </li></ul><ul><li>Market leading innovative and award winning produ ct. </li></ul>As seen in:
! www.huetouch.com 67 Vista Heights, Waterside, Dickens Heath, Solihull. B90 1UE Tel: 0845 3636 123 Email: firstname.lastname@example.org