Crowdsourcing is used to come up with new business ideas or solutions to social problems. It seems like everyday there are new products and services being launched that are leveraging the power of the crowd to do something. The Power of Crowdsourcing - Elizabeth A. Marks

1. The Future of
Crowd Sourcing
“Crowd sourcing is the
process of obtaining ideas
or content by soliciting
contributions from a large
group of people from an
online community, rather
than from traditional
employees or suppliers.”
Elizabeth A. Marks

2. Crowdsourcing is used to come up with new business
ideas or solutions to social problems. It seems like
everyday there are new products and services
being launched that are leveraging the power of
the crowd to do something.
There a three primary elements:
• Hyperconnectivity: Our access to the Internet,
knowledge-networks and each other is increasing
at an astonishing rate.
• Critical Mass: We’re all at the same party and have
reached a tipping point of online connectivity. In
fact, 2.4 Billion People use the Internet everyday.
• Energy: We’re not just consuming information
online like we did in the 90s, we’re now
collectively doing things

3. So where’s it all headed? Currently each
crowdsourced system is designed around a
specific function. Look at the systems below
and their current singular use-case.
• Kickstarter = Funding
• Wikipedia = Open Knowledge
• TaskRabbit = Paid Micro-Tasks
• SeeClickFix = Issue Reporting
• Crowdmap = Collective Geographical
Mapping

4. The future is when these systems begin to play together in
something we refer to as an open-crowdsourced business
process.
An example open crowdsourced business process:
You can imagine this process looking like this:
(1) An issue is identified
(2) Potential solutions to the problem are developed
(3) The best solution is further developed through micro-tasks
by the crowd
(4) The crowd funds the final solution
(5) The solution is implemented using the crowd as a delivery
mechanism
(6) The final solution is validated through social media
sentiment analysis.