1. LVMH Case evaluation

2. Agenda Luxury goods Industry About LVMH LVMH :: Business diversification Strategy Overview LVMH :: Core competency & Competitive advantage Strategy Evaluation Key Factors Porter Five Force Value Chain Business Issues & Challenges SWOT Conclusion & Recommendations

3. http://www.youtube.com/watch?v=x9XzAC6NhDg&feature=related

5. Affordability of Luxury goods :: Increasing

6. Increase in House hold Income level

8. More than 50 “Brand Portfolio”

10. Strategy Overview MARKETING BUZZ STAR BRAND RIGHT DESIGN BRAND HISTORY QUALITY CONTROLE

12. Innovation

14. Marketing Activity

16. b) Porter Five Forces Lesser Influence Marketing support Product quality Accountable bargaining power Lesser influence by buyers Specific Target Consumers Less fear of substitutes

17. c) Value Chain SUPPORT ACTIVITY PRIMARY ACTIVITY Service Operations Sales & Marketing Logistics Greater Marketing buzz Target consumer Increase in Target consumer Increase in retail outlet Profound Aftersales service France & Spain Cost Leadership Sea route Time consuming

18. Business Issues & Challenges

19. SWOT Analysis WEAKNESS STRENGTH THREAT OPPERTUNITY

20. Conclusion

21. Recommendation

22. Thank you