31 social media statistics and fun facts you need to know in 2018 to help you build the best social media strategy.

1. Social Media Statistics
You Need To Know
To Build Your 2018 Strategy

2. Social Media Marketing
8 STATISTICS TO PROVE
The Worth Of

3. 88% of businesses are
using social media.

4. 2/3rds of all Americans
are using social media.

5. 67% of all Americans report
getting their news from
social media.

6. 81% of the US population
has at least one social
media profile.

7. 96% of people who talk about
your brand online don’t
follow it.

8. 52% of social media marketers
say that showing ROI is one of
their top challenges.

9. 91% of social media users are
accessing social channels via
mobile devices.

10. Customers spend 20-40% more
money on companies who engage
with them on social media.

11. Video Marketing Statistics
FIVE POWERFUL

12. 43% of people want to see more
video content from marketers.

13. 100 million hours of video
content is watched on
Facebook daily.

14. 86% of business related video
views take place on desktop
computers.

15. 56% of all videos published last
year are less than two minutes
long.

16. The average video retains 37% of
viewers to the end.

17. Usage Statistics
EIGHT SOCIAL MEDIA
Your Social Team Needs To Know

18. 70% of social media time is spent
on mobile devices.

19. 200 million people use Instagram
stories per month.

20. 2.5 billion people use
messaging apps.

21. The average LinkedIn user
spends 17 minutes on
the site per month.

22. There are a 178 million active
Snapchat users daily.

23. Social media users spend an
average of 135 minutes per
day online.

24. 80% of people use Pinterest
on mobile.

25. 2.07 billion people are actively
using Facebook.

26. Advertising Statistics
FIVE SOCIAL MEDIA
To Power Your Ad Strategy

27. 49% of 18-29 year olds have
purchased something
they saw in a social media ad.

28. 26% of Facebook users who click
on an ad make a purchase.

29. The average click through rate
on a Facebook ad is .90%.

30. 75% to 90% of a Facebook ad’s
performance is based on images.

31. And User Data
5 STATISTICS TO DESCRIBE
Social Media Demographics

32. 80% of Millennials say Pinterest
helps them find what they want
to buy.

33. 84% of 30-49 year olds use
Facebook.

34. Over half of Instagram users are
between the ages of 18-29.

35. 81% of Millennials check Twitter
at least once per day.

36. SOURCES
http://www.adweek.com/digital/social-media-companies/#/
https://marketingland.com/pew-survey-nearly-two-thirds-of-all-americans-use-social-media-146026
http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/
https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
https://www.brandwatch.com/blog/marketing-dark-matter-social-media-and-the-number-96/
http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
https://www.marketingprofs.com/chirp/2017/32950/digital-and-social-stats-in-2017-a-snapshot-infographic
https://www.socialmediatoday.com/social-business/social-media-customer-service-statistics-and-trends-infographic
https://blog.hubspot.com/marketing/video-marketing-statistics
https://www.facebook.com/business/news/brand-videos-in-audience-network
https://marketingland.com/mobile-now-accounts-nearly-70-digital-media-time-comscore-210094
https://www.statista.com/chart/9086/daily-active-users-instagram-stories-snapchat/
https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
http://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics?camplink=searchresults
https://www.statista.com/statistics/545967/snapchat-app-dau/
https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
https://business.pinterest.com/en
https://www.socialmediaexaminer.com/report/
https://www.statista.com/statistics/760195/us-consumer-age-social-media-ads-influence-product-purchasing/
https://www.sparkcentral.com/blog/contact-center-mary-meekers-2017-internet-trends-report/
http://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
http://www.consumeracquisition.com/100k-facebook-ads-tested-heres-works/
http://iop.harvard.edu/iop-now/how-millennials-use-social-media
https://www.socialmediatoday.com/marketing/10-instagram-statistics-keep-mind-when-planning-your-2018-strategy
https://sproutsocial.com/insights/new-social-media-demographics/#facebook
http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics?camplink=searchresults
http://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics?camplink=searchresults