In this session, from the Maine Adult Education Association 2015 conference, Brian Rahill will teach you how to make the most of your marketing efforts online. Topics include optimizing your website, email marketing, use of social media like Facebook and Twitter, Google Analytics, and more.

1. Marketing Your Classes
with Digital Tools
with Brian Rahill
President at RainStorm

2. Year in Review

3. 2015

4. 2015
$500,000

5. 2015
$500,000
10,000+ registrations

6. 2015
$500,000
10,000+ registrations
Up 22% from 2014

7. Grew by 30%
year over year

8. Lots of great
things coming.

9. Theresa Boynton
Gray-New Gloucester Adult Ed.

10. Tools

11. Your Website

12. Your Website

13. Your Website
Working 24/7

14. Your Website
Working 24/7
Supports your brochure

15. Your Website
Working 24/7
Supports your brochure
Increasingly important

16. Your Website

17. Link to brochure
Your Website

18. Link to brochure
List all classes
Your Website

19. Link to brochure
List all classes
Easy to register
Your Website

21. Market Classes

22. Market Classes

23. Market Classes
Location Info

24. Market Classes
InstructorsLocation Info

25. Market Classes
Instructors PhotosLocation Info

26. Email Marketing

27. Email Marketing

28. Desktop programs - Outlook
Email Marketing

29. Desktop programs - Outlook
Purchased tools - MailChimp
Email Marketing

30. Desktop programs - Outlook
Purchased tools - MailChimp
Built-in tools - CourseStorm
Email Marketing

31. Email Marketing

32. Subjects- Fun, exciting, fresh
Email Marketing

33. Subjects- Fun, exciting, fresh
Images! (coming soon)
Email Marketing

34. Email Marketing

35. Email signature
Email Marketing

36. Email signature
Online registration reminder
Email Marketing

37. FocusFocus

38. Focus

39. Brochure publish dates
Focus

40. Brochure publish dates
Nearly full classes
Focus

41. Brochure publish dates
Nearly full classes
Use targeted email - 4 days before
Focus

42. Brochure publish dates
Nearly full classes
Use targeted email - 4 days before
Borderline classes
Focus

43. Brochure publish dates
Nearly full classes
Use targeted email - 4 days before
Borderline classes
Targeted email & email blast - 1 week before
Focus

44. Search Engines

45. Ranking Strategies

46. Ask for links
Ranking Strategies

47. Ask for links
Keywords in descriptions
Ranking Strategies

48. Ask for links
Keywords in descriptions
Keywords in course title
Ranking Strategies

49. Ask for links
Keywords in descriptions
Keywords in course title
Customer keywords
Ranking Strategies

50. Nursing, Zumba, Aerobics, Pilates, Yoga?
Google Trends

52. Mobile Devices

53. Mobile Devices

54. 35% of visitors and growing
Mobile Devices

55. 35% of visitors and growing
25% are mobile first
Mobile Devices

56. 35% of visitors and growing
25% are mobile first
Increases Google Ranks
Mobile Devices

57. 35% of visitors and growing
25% are mobile first
Increases Google Ranks
Increases registrations
Mobile Devices

58. Tracking Efforts

60. Should I Keep My Brochure?

61. Should I Keep My Brochure?
Yes!

62. Should I Keep My Brochure?
Yes!
Drive people to website

63. Should I Keep My Brochure?
Yes!
Drive people to website
Send smaller reminders

64. Social Media

65. Empower your instructors to
post to Facebook
Social Media