Overview of the changes made to the NYU visual identity, including central administration and schools.

2. 470,000Alumni
48,000Students
9,000Employees
3,100Full-Time Faculty
2,500Courses
130Countries Represented
18Schools
11Study Away Sites
3Campuses (New York City, Abu Dhabi, Shanghai)

3. 1One University
One Logo

5. Our logo is the visual symbol
to the outside world of who we are
and what we stand for.
Protecting it should be a priority.

6. Hi. Nice to meet you.
DOES THIS LOOK LIKE A UNIFIED UNIVERSITY?

7. ATRAD
ITION OF S
ERVICE
NYU
WE DISCOVERED HUNDREDS OF VARIATIONS OF OUR LOGO.

8. Why does this matter?

9. We are in global competition to attract the best
students, faculty, and employees.

10. A consistent and coordinated visual identity
is more easily recognized worldwide.

11. And when our efforts are coordinated university-wide,
it adds to each unit’s value while reinforcing
the collective value of the institution.

12. In today’s environment, each one of these
inconsistencies is captured, broadcast far and wide
and linger out there for all eternity.
An organization that doesn’t care about its brand
sends an implicit message that it doesn’t care
about its customers.
“6 WAYS TO SCREW UP A BRAND,” by Peter Leeds
Branding Magazine | October 11, 2012

13. Schools

14. EACH SCHOOL HAD A DIFFERENT LOGO.

24. STEINHARDT
ARTS & SCIENCE

25. Central Administration

26. NYUStudentResourceCenter

28. Center for Multicultural
Education and Programs

29. Student
Health Center

30. Moses Center for
Students with Disabilities

32. DAVID VOGELSANG
Executive Director
Student Resource Center
60 Washington Square South, Room 210
New York, NY 10012
P: 212 998 4955 F: 212 995 4305
dv1@nyu.edu
www.nyu.edu/src

34. Guides

35. NYU
IDENTITY
NYU
IDENTITY
NYU
IDENTITY
NYU
IDENTITY
No 2 No 3 No 4No 1
LOGO
BASICS
LANGUAGE
GUIDE
DESIGN
GUIDE
SOCIAL
MEDIA

36. NYU
IDENTITY
LOGO
BASICS
No 1

37. ATRAD
ITION OF S
ERVICE
NYU

38. ATRAD
ITION OF S
ERVICE
NYU

39. LONG LOGO
(Traditional logo for
more-formal uses)
SHORT LOGO
(Primary logo that is
contemporary and versatile)
STACKED LOGO
(Compact logo, great for small
spaces and large places, like
the NYU flag)

40. PRIMARY COLOR PRIMARY USE
NYU Violet
PMS: 2597
CMYK: C85 M100 Y0 K0
RGB: R87 G6 B140
HEX: 57068c

41. MINIMUM SIZES CLEAR SPACE
Print
Digital (web, mobile, tablet, video)
0.25”
30 pixels
1/2 X
1/2 X
1/2X
1/2X
X

42. USE THE ENTIRE LOGO DO NOT CHANGE THE LOGO
LOGO
Logomark Logotype
Department of Finance

43. USE THE LOGO THIS WAY DO NOT USE THE LOGO THIS WAY

44. DO USE THE LOGO IN THIS WAY DO NOT USE THE LOGO THIS WAY
DEPARTMENT NAME
OR INITIATIVE CAN GO HERE
Title of
Publication
DEPARTMENT NAME
OR INITIATIVE CAN GO HERE
Title of
Publication
DEPARTMENT NAME
OR INITIATIVE CAN GO HERE
Title of
Publication
DEPARTMENT NAME
OR INITIATIVE CAN GO HERE
is
proud to
announce
Use top/bottom, left/right positioning to
communicate hierarchy or organizational structure.
Do not make the logo the most dominant image on
the page, and do not use it in a sentence.

45. DO NOT CREATE NEW LOGOS
1. A new logo has no inherent value for your audience. The NYU logo and
the brand it represents are trusted—which your unit can immediately
benefit from.
2. A new logo contributes to the already cluttered visual landscape.
Your audience doesn’t have the time to decipher what a new logo means.
3. Most units—unlike large corporations—do not have the financial
resources to effectively promote a new logo.

48. CUSP | DENTISTRY | GALLATIN | GRADUATE SCHOOL OF ARTS & SCIENCE
NURSING | POLYTECHNIC SCHOOL OF ENGINEERING | SILVER | STERN | WAGNER

49. NYU Wagner

51. 1
wagner.nyu.edu/executivempa
MANAGEMENT AND LEADERSHIP FOR TODAY’S
GLOBAL PUBLIC SERVICE PROFESSIONALS
NYU WAGNER EMPA STUDENTS:
EXECUTIVE
MASTER OF PUBLIC
ADMINISTRATION
2013
Robert F. Wagner Graduate School of Public Service
1
wagner.nyu.edu/careers
OFFICE OF CAREER SERVICES
CAREER
SERVICES:
VETERANS
Robert F. Wagner Graduate School of Public Service
Helping you
plan your
civilian
career.
Robert F. Wagner Graduate School of Public Service

52. NYU Tisch

54. NYU Leadership Initiative

55. Leadership is
the capacity to
translate vision
into reality.
#nyuleaders
NYU LEADERSHIP INITIATIVE
#nyuleaders
Jane
Smithtown
At what age did you first
experience leadership?
Name Email (if we don’t have it)
I would like learn more about
becoming a student leader
with NYU Leadership Initiative
Leadership is
the capacity to
translate vision
into reality.NYU LEADERSHIP INITIATIVE
#nyuleaders
Sign-in/
Programs
#nyuleaders
Registration
Easel, sign-in, name tag

57. Student Resource Center

58. Student
Resource
Center
WHATCANTHE
STUDENTRESOURCE
CENTERDOFORME?
NYUStudentResourceCenter
Student
Resource
Center
WHATCANTHE
STUDENTRESOURCE
CENTERDOFORME?

59. WHATCANTHE
STUDENTRESOURCE
CENTERDOFORME?

60. Facilities & Construction Management

61. PLEASE PARDON
OUR APPEARANCE
WHILE WE UPGRADE
OUR FACILITY
If you have any questions or concerns,
please call the NYU Client Services Center at
212-998-1001 or email them at contactcsc@nyu.edu
We apologize for any
inconvenience.
NYUFCM
A Division of NYU Operations
Please pardon
our appearance
while we upgrade
our facility.
Maintenance
Upgrade
To report any concerns, please call
FCM Client Support Center at 212-998-1001
or email contactcsc@nyu.edu.
We apologize for any inconvenience.

62. PLEASE PARDON
OUR APPEARANCE
WHILE WE UPGRADE
OUR FACILITY
If you have any questions or concerns,
please call the NYU Client Services Center at
212-998-1001 or email them at contactcsc@nyu.edu
We apologize for any
inconvenience.
NYUFCM
A Division of NYU Operations
FCM Client Support Center at 212-998-1001
or email contactcsc@nyu.edu.
We apologize for any inconvenience.

63. To learn more:
www.nyu.edu/sustainability/recessmode/
Questions? Contact FCM Client Services Center
Phone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu
Recess Equipment Schedules
A Collaboration to Save Energy
What happens during Recess Mode?
NYU modifies building systems schedule, elevators and
lighting during recess periods to save energy.
What to expect:
Thanks for your cooperation
Redundant elevators will be shut down.
SORRY IF THERE IS A LONGER WAIT!
Lighting will be reduced in ways that will not
impact work productivity or safety.
TRY USING TASK LIGHTING OR
NATURAL LIGHT INSTEAD!
Unused spaces will not be air conditioned.
To save energy,
building systems
are reduced
during recess.
Recess Notice
Energy Savings Plan
What can you expect?
Redundant elevators will be shut down
Lighting will be reduced in low traffic areas
Unused spaces will not be air conditioned
To report any concerns, please call FCM Client Support Center
at 212-998-1001 or email contactcsc@nyu.edu.
This is a joint project by the Office of Sustainability and Facilities and
Construction Management. We apologize for any inconvenience.

64. To learn more:
www.nyu.edu/sustainability/recessmode/
Questions? Contact FCM Client Services Center
Phone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu
Recess Equipment Schedules
A Collaboration to Save Energy
What happens during Recess Mode?
NYU modifies building systems schedule, elevators and
lighting during recess periods to save energy.
What to expect:
Thanks for your cooperation
Redundant elevators will be shut down.
SORRY IF THERE IS A LONGER WAIT!
Lighting will be reduced in ways that will not
impact work productivity or safety.
TRY USING TASK LIGHTING OR
NATURAL LIGHT INSTEAD!
Unused spaces will not be air conditioned.
To save energy,
building systems
are reduced
during recess.
What can you expect?
Redundant elevators will be shut down
Lighting will be reduced in low traffic areas
Unused spaces will not be air conditioned
To report any concerns, please call FCM Client Support Center
at 212-998-1001 or email contactcsc@nyu.edu.
This is a joint project by the Office of Sustainability and Facilities and
Construction Management. We apologize for any inconvenience.

65. To learn more:
www.nyu.edu/sustainability/recessmode/
Questions? Contact FCM Client Services Center
Phone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu
Recess Equipment Schedules
A Collaboration to Save Energy
What happens during Recess Mode?
NYU modifies building systems schedule, elevators and
lighting during recess periods to save energy.
What to expect:
Thanks for your cooperation
Redundant elevators will be shut down.
SORRY IF THERE IS A LONGER WAIT!
Lighting will be reduced in ways that will not
impact work productivity or safety.
TRY USING TASK LIGHTING OR
NATURAL LIGHT INSTEAD!
Unused spaces will not be air conditioned.
during recess.
What can you expect?
Redundant elevators will be shut down
Lighting will be reduced in low traffic areas
Unused spaces will not be air conditioned
To report any concerns, please call FCM Client Support Center
at 212-998-1001 or email contactcsc@nyu.edu.
This is a joint project by the Office of Sustainability and Facilities and
Construction Management. We apologize for any inconvenience.

66. Office of Sustainability

67. For more information | sustainability@nyu.edu | nyu.edu/sustainability
ReminderEfforts like these
have helped NYU
cut energy use by
30%. Join us this
year and let’s save
50% by 2017.
50%
Reduction
Before you leave for break please do
the following:
AWAY ON BREAK
Unplug all electronics
and turn off computers
Set thermostat to 55o
F
Close windows
Turn off lights

68. Go Online Daily
at nyu.edu/unplugged to see how
your hall is doing .
Win Free Concert Tickets!
The winning residence hall receives FREE concert tickets!
Artist will be announced February 14th.
Unplug February 1-28
Join NYU’s residence hall challenge
to reduce energy use.
WHATEVER YOU DO
ADMIT
ONE
10 energy saving tips you can do today
to help your residence hall save energy.
Join the conversation.
Twitter: @nyugreen or #nyuunplugged.
Facebook: NYUSustainability.
1
2
3
4
5
6
7
8
9
10
Plug your computer, printer, radio, etc.
into a power strip and turn off the strip
when not in use
Turn off lights when you leave
the room
Use CFL or LED light bulbs (free CFLs are
available at your resource desk)
Set your thermostat to 68 degrees
in winter
Close windows when heat or
A/C is on
Take the stairs
Use daylight (instead of artificial light)
when possible
Time your shower. 5 minute showers can
save a lot of energy heating hot water
Wash full loads of clothes in cold water
Help us. If you see energy waste,
put a work order in to fix the problem at
www.nyu.edu/fcm/workrequestform
Did you know...
More than 1,014,750 kWh are used annually in
NYU’s residence halls by TVs, stereos, printers, and
microwaves that are plugged in but not being used?
How much is that?
Enough for the freshman class
(over 4,000 students) to
microwave Easy Mac 3 times
a day for the next 3 years
Every undergraduate student
(over 22,000 students) could
watch all 4 seasons of Game
of Thrones 77 times
or
MAC AND
CHEESE

69. Center for
Multicultural Education
and Programs

71. Center for Multicultural
Education and Programs

72. Student Activities

73. The NYU Programs Board proudly supports this program

74. The NYU Programs Board proudly supports this program

75. Welcome Day

76. Welcometo
WeinsteinHall
STOP
DROP
AND GOTo help keep things moving along
heed these three simple words.
Stop. When stopping to unload, do not
leave your car unattended at any time.
Drop. Remove all luggage from your car
to the curb. Carts will be made available
to transport luggage to your room.
Go. Proceed to a parking garage
indicated on the enclosed map.

77. Next Steps

78. Get the kit
File
Usage
Logo
Basics
Templates
Word Powerpoint
Logos
eps jpg png

79. Communications Audit
• Collect all current communications (print, digital)
• Review them for visual consistency (logo, color)
• Analyze them for effectiveness (simplify)
• Develop a creative brief (audience, purpose, goals)
A communications audit is a good opportunity to take a
fresh look at pieces that may have been recycled through
the years. Ask yourself if they match the current goals of
the University and your unit and are still necessary.

80. Support is available
urpa.styleguide@nyu.edu
mark.courtney@nyu.edu
Google Group: NYU Identity