19. I had strong images, but lack of
structure confused the audience
20. At first, I created a âlogicalâ outline
Main Point: Agility + Communication + Creativity lead to success
1. Supporting detail: Agility
2. Supporting detail: Communication
3. Supporting detail: Creativity
Summary: Agility + Communication + Creativity lead to success
39. Often, there is a character inner journey
WŸďA=C
W: Weakness (psychological and moral)
A: Action (and struggle to accomplish it)
C: Changed Person
40. Letâs see the âhighlightsâ of a past
presentation
Action!
57. Lessons
 learned...
Â
â
â
We
 moved
 from
 the
 Flintstones
 era
 to
 the
 future.
Â
-Ââ-Ââ-Ââ
 an
 end
 user
Â
I
 was
 part
 of
 something.
 I
 belonged.
Â
-Ââ-Ââ-Ââ
 a
 developer
Â
59. Agile
 Tales
 Walk-Ââthrough
 (1/3)
Â
Setup
Â
Seng
Â
Â
(+Hook)
Â
Setup
Â
(ordinary
 world)
Â
Character
Â
ďŹaw
Â
(ânaivetyâ)
Â
Inci<ng
Â
incident
Â
60. Agile
 Tales
 Walk-Ââthrough
 (2/3)
Â
Â
Development
Â
Enter
 special
Â
world
Â
Complica<on
Â
Dilemma
Â
Turning
 point
Â
Â
Ac<on
 /
Â
Resolu<on
Â
New
Â
complica<on
Â
(will
 he
 succeed?)
Â
Refusal
 of
 the
 call
Â
Ac<on
 /
Â
Â
Resolu<on
Â
71. Reverse Benefits
(what,
 how)
Â
Features
Â
Â
Steel
 Nib
Â
Body
Â
Cap
Â
Blue
 ink
Â
...
Â
(why,
 WIIFY)
Â
BeneďŹts
Â
Does
 not
 leak
Â
Provides
 physical
 pleasure
Â
Thoughts
 ďŹow
 on
 paper
Â
Can
 write
 beau<ful
 poetry
Â
âŚ
Â
(lead-Ââto
 why)
Â
Reversed
 BeneďŹts
Â
Leaks
Â
InďŹicts
 physical
 torture
Â
Thoughts
 donât
 ďŹow
 on
 paper
Â
Writes
 terrible
 poetry
Â
âŚ
Â
E.g.:
 Candidate
 Scenario
 1
Â
A
 poet
 struggles
 to
 leave
 her
Â
mark
 on
 this
 earth.
 She
 writes
Â
terrible
 poetry,
 her
 thoughts
Â
donât
 ďŹow
 on
 paper,
 all
 the
Â
pens
 she
 tries
 are
 physical
Â
torture
 for
 her
 hand.
Â
Un<l
 one
 dayâŚ
Â
76. Thank
 you!
Â
Claudio
 Perrone
Â
claudio@agilesensei.com
Â
www.agilesensei.com
Â
www.a3thinker.com
Â
www.twiher.com/agilesensei
Â
Editor's Notes
Find a compelling dramatic story in which your area/product/technology plays a key role and structure your presentation around that story
Corporate politics.Lack of shared values.Weak communication skills.These, and many others, are reasons why most IT projects fail.IT project success rate 1994: 15%IT project success rate 2004: 34%In 1994, 75% of projects failed to meet customer expectations, 30% never see the light of day. 50% are 200% over budget.Most projects are challenged on the basis of lack of âsoft skillsâ, not hard skills.We tend to worry so much on our technical skills, that we tend to forget this âtiny aspectâ. Our employers forget this too, so maybe this is a problem.