Z creativa

Resumen: La z creativa ,[object Object],[object Object],[object Object],[object Object]

Resumen. Estrategia ,[object Object],[object Object],[object Object]

Resumen. Estrategia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resumen. Tipo de mensaje ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resumen. Fuerza del mensaje ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resumen. Concepción y difusión ,[object Object],[object Object],[object Object]

Resumen. Talento creativo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Antecedentes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Antecedentes ,[object Object],[object Object],[object Object]

Antecedentes ,[object Object],[object Object],[object Object],[object Object]

Antecedentes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Antecedentes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Análisis de la campaña aplicando la estrategia “Z Creativa”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Nueva alternativa ,[object Object],[object Object],[object Object],[object Object],[object Object]

Argumentación de la estrategia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Argumentación de la estrategia ,[object Object],[object Object],[object Object]

Análisis de la alternativa aplicando la estrategia “Z Creativa”

[object Object],[object Object]

Investigación del target ,[object Object],[object Object]

DATOS SOCIODEMOGRÁFICOS: ,[object Object],[object Object],[object Object]

DATOS SOCIODEMOGRÁFICOS: ,[object Object],[object Object],[object Object],[object Object]

DATOS PSICOGRÁFICOS: ,[object Object],[object Object],[object Object]

EJE PSICOLÓGICO DE LA CAMPAÑA: ,[object Object]

METAS U OBJETIVOS A CONSEGUIR: ,[object Object]

Presentación del concepto creativo, selección de medios más adecuados para alcanzar al público objetivo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Hay cosas que no se pueden decir por móvil”

Difusión ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fuentes citadas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Z creativa

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Z creativa