For brands that struggle to create enough content. Have you suffered from blogger burnout? Are you out of things to write for your website? Is your well basically empty? Content curation can fill that empty well full of fresh, engaging content while positioning your brand as a well-trusted expert in your niche. Content curation is nothing new, but many still don’t know how to take advantage of its many benefits. This deck will teach you: • The benefits of content curation • How to supplement your content strategy • Brands and bloggers that master content curation • Tools to help you get started today

1. Wakefrom Content Slump
with
Content Curation
Emily Bailey SS MARKETING COORDINATOR
Up
Chad Pollitt
VP of Audience

2. CONTENT Burnout

3. What is
Content
Curation?

4. What is
Content
Curation?
W h ywaste time
reading
articles
writing them?

5. According to Mashable,
every minute of every day . . .

6. According to Mashable,
every minute of every day . . .
347 WordPress blogs are published

7. According to Mashable,
every minute of every day . . .
347 WordPress blogs are published
48 hours of youtube videos are uploaded

8. According to Mashable,
every minute of every day . . .
347 WordPress blogs are published
48 hours of youtube videos are uploaded
. . . and 571 websites are launched

9. “The amount of
available
web-based contentis
doubling
every 9 months”
– Mark Schaefer

10. Credibility
A A

11. Trust
E E

12. Loyalty
A A

13. Educate
E E

14. ReciprosityA

15. Improves
Brand Voice

16. Increases
Brand Awareness

17. Inspires
& Delights

18. Supplement
Your Content Strategy
with Curation

19. Doing it
Right
Brands

34. SEO
concerns?

38. Curation
is nothing new,
but finding
relevant and
unique
content
is time consuming
and often costly.

39. Tools
to get
started
B B

40. List.ly

42. scoop.it!

44. feed.ly

47. Klout

48. swayy

50. Prismatic

52. storify

53. other tools we use ...
- Inbound.org
- ShareBloc
- Blogger Link Up
- GrowthHackers
- HackerNews
- Netcurate
- FlipBoard
- Buffer

54. Still not
Convinced?

56. 483 views

59. 5,600
views

60. bit.ly/51thingsmom
Available on