More Related Content
Similar to Social Media for Thought Leadership (20)
More from Charlie Pownall (19)
Social Media for Thought Leadership
- 2. ‘business jargon for an entity
that is recognized by peers
for having innovative ideas’
Wikipedia
CPC&
Thought huh?
- 3. • To build credibility
• To strengthen authority
• To change opinion
• To deepen relationships
• To generate leads
© 2015 CPC & Associates Ltd. All rights reserved 3
CPC&
Thought leadership goals
- 21. 1. Compelling
2. Resonant
3. Timely
4. Accessible
5. Visible
6. Bite-sized
7. Distributed
8. Attributable
9. Participatory
10. Open
© 2015 CPC & Associates Ltd. All rights reserved 21
CPC&
Recap: 10 principles
Editor's Notes
- - Understanding through listening
- Relationships through conversations
- Innovation through collaboration
- Leads through recommendation
- http://www.virgin.com/richard-branson/making-sustainable-fuel-a-commercial-reality