I’ve been getting asked about matcha a whole lot lately. I heard that matcha shots were the “it beverage” at New York Fashion Week, and many dedicated coffee lovers are ditching java in favor of matcha. If you’re curious about this trendy beverage, here are seven things you should know.

1. A Few Things You Should Know about
Matcha Shared by Craig Hochstadt
I’ve been getting asked about matcha a whole lot lately. I heard that matcha shots were
the “it beverage” at New York Fashion Week, and many dedicated coffee lovers are
ditching java in favor of matcha. If you’re curious about this trendy beverage, here are
seven things you should know.

2. Tea leaves
Partial withering
steaming
Rolling and drying
Final frying
Green tea
2

3. 3

4. 4
Matcha literally means “powdered tea.” When you order traditional green tea,
components from the leaves get infused into the hot water, then the leaves are
discarded. With matcha, you’re drinking the actual leaves, which have been finely
powdered and made into a solution, traditionally by mixing about a teaspoon of
matcha powder with a third cup of hot water (heated to less than a boil), which is then
whisked with a bamboo brush until it froths.
Unlike traditional green tea, matcha preparation involves covering the tea plants with
shade cloths before they’re harvested. This triggers the growth of leaves with better
flavor and texture, which are hand selected, steamed briefly to stop fermentation, then
dried and aged in cold storage, which deepens the flavor. The dried leaves are then
stone-ground into a fine powder.

5. 5
Because matcha is made from high-quality
tea, and the whole leaves are ingested, it’s a
more potent source of nutrients than
steeped green tea.
In addition to providing small amounts of
vitamins and minerals, matcha is rich in
antioxidants called polyphenols, which have
been tied to protection against heart
disease and cancer, as well as better blood
sugar regulation, blood pressure reduction,
and anti-aging. Another polyphenol in
matcha called EGCG has been shown in
research to boost metabolism, and slow or
halt the growth of cancer cells.

6. 6
Because you’re consuming whole leaves in matcha, you may get three times as much caffeine
than a cup of steeped tea, about the amount in a cup of brewed coffee. Matcha aficionados
say that compared to the caffeine buzz from coffee, matcha creates an “alert calm” due to a
natural substance it contains called l-theanine, which induces relaxation without drowsiness.
Still, I do believe it’s best to nix all forms of caffeine (including matcha) at least six hours
before bedtime, to ensure a good night’s sleep.

7. 7
The preparation of matcha is the focus of Japanese tea ceremonies, and it has long been
associated with Zen. This is likely one reason it’s becoming so popular, as meditation is
becoming more and more mainstream. Because I’m blown away by the research on the
health and weight loss benefits of mindfulness meditation, I included an entire chapter about
this practice in my new book Slim Down Now, and recorded a five-minute guided meditation
video on my website (click on the word mindful, top right to view).
I believe that if preparing and sipping matcha becomes a way for you to slow down, and be in
the moment, its benefits will extend far beyond the antioxidants it provides, because
meditation, in any form, has a myriad of rewards. It’s been shown to reduce cortisol (a stress
hormone known to drive appetite and increase belly fat), lower inflammation (a known
trigger of premature aging and disease), curb impulsive eating, lower blood pressure, and
boost self-esteem and compassion.

8. 8
The taste is of matcha is strong. Some people describe it as grass or spinach-like, and it has an
umami taste. Because of this it may be sweetened to improve its palatability. One client was
thrilled to tell me that he was drinking matcha, but instead of traditional matcha powder, he
was drinking a powdered mix. The first ingredient was sugar, and it also contained powdered
milk, so it was essentially like hot chocolate—but with cocoa swapped for matcha—something I
wouldn’t recommend.
Tea experts also warn that with matcha quality is key, and it comes at a cost. In other words,
high quality, fresh, pure matcha is expensive. A low price tag can be a red flag for a poor quality
product.