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Design Thinking & Project Management
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Design Thinking for Project Managers

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Design Thinking for Project Managers

  1. 1. Design Thinking Craig A. Perue MBA, PMP, CMQ/OE, CISAfor Tel.: 876-509-0572 Twitter: craigperueProject Managers http://jm.linkedin.com/in/craigperue http://bit.ly/tjkSJg Senior Consultant Mona School of Business Programme Manager OLPC Jamaica
  2. 2. Personal Knowledge System
  3. 3. What is Design Thinking? A stance / mindset. Asking why is good. Asking why 5 times is better. Is human-centred design.
  4. 4. What is Design Thinking?
  5. 5. What is Design Thinking? Deductive, inductive, abductive
  6. 6. What is Design Thinking?
  7. 7. Who needs Design Thinking anyway?
  8. 8. The Big Shift “Efficiency is no longer sufficient” “In order to improve performanceand retain a greater share of the valuecreated, firms must amplify Inter-firmKnowledge Flows and instill greater WorkerPassion.” - 2010 Shift Index
  9. 9. Why is Design Thinking so rarein established firms?
  10. 10. Why aren’t CXOs in established firms ambidextrous?Validity vs. reliability Risky for professionals to try to get it right Business school emphasizes reliability Entrepreneurs focus on validity!
  11. 11. Organizational Ambidexterity Exploration ExploitationOrganizational focus invention of business administration of businessDriving forces Intuition, feeling, Analysis, reasoning, hypotheses about data from the past the futureProgress Uneven, Careful incremental characterized by steps significant leapsRisk and Reward Uncertain but Minimal risk, potentially high predictable but reward smaller rewards
  12. 12. Personal Knowledge System
  13. 13. Ambidextrous Organizations Hire T-shaped individuals Encourage sequential ambidexterity in their staff & teams
  14. 14. How can I do Design Thinking? Service Design Product Design Interaction Design Visual Design Social Design Project Management?
  15. 15. projectmanagersdon’t dodesign!right?
  16. 16. Scope Procurement TimeRisk Integration Cost Comm- Quality unications Human Resources A Guide to the Project Management Body of Knowledge
  17. 17. ProjectEvery project creates a unique product,service, or result.“Although repetitive elements may bepresent in some project deliverables, thisrepetition does not change thefundamental uniqueness of the projectwork.” - A Guide to the PMBOK
  18. 18. How can I do Design Thinking? Service Design Product Design Interaction Design Visual Design Social Design Project Management
  19. 19. Service DesignIs a cross-disciplinary practice that combinesnumerous skills in design, management andprocess engineering.Consciously designed services that incorporatenew business models are empathetic to userneeds and attempt to create new socio-economic value in society. – The Copenhagen Institute of InteractionDesign, 2008
  20. 20. At a train station inSeoul, South Korea
  21. 21. Service Design Tools A Day in the Life Customer Journey Canvas / Maps Mobile Ethnography Expectation Maps Service Roleplay Service Blueprints Service Staging
  22. 22. Scope Procurement TimeRisk Integration Cost Comm- Quality unications Human Resources A Guide to the Project Management Body of Knowledge
  23. 23. Thank You!
  24. 24. Craig A. PerueDesign Thinking MBA, PMP, CMQ/OE, CISA Tel.: 876-509-0572for Twitter: craigperue http://jm.linkedin.com/in/craigperueProject Managers http://bit.ly/tjkSJg Senior Consultant Mona School of Business The University of the West Indies, Mona Programme Manager OLPC Jamaica
  • athena56

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  • hjjoachim

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  • JRStockmarr

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