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Writing for Learning
         1




             Debbie Richards
             Creative Interactive Ideas
             debbie@cre8iveii.com
             http://twitter.com/cre8iveii
             http://cre8iveii.blogspot.com/

             http://cii-ftp.com/stc.zip


                                          6/11/2012
Instructor-Led Training
           2




                          6/11/2012
Instructor-Led Training (ILT)
                                               3


   The practice of training and learning material
    between an instructor and learners, either
    individuals or groups.
   Training materials created include:

Instructor   Student    Detailed Lesson Plan   Quick       Sample     Exercise   PPT slides
Guide        Training                          Reference   Exercise   Workbook
             Manual                            Guides      Files




                                                                                 6/11/2012
Instructor-Led Training (ILT)
                             4

 The instructor may be knowledgeable and
  experienced in the learning material, but can also be
  used more for their facilitation skills and ability to
  deliver material to learners.
 An instructor/trainer might deliver the training in a :
    Physical classroom or
    Virtual classroom




                                                   6/11/2012
Designing ILT
                           5

 CONTEXT: The training will happen in a
 classroom setting (virtual or physical) and a live
 instructor will interact with the learners.

 TARGET AUDIENCE: You are designing training
 material for both the Instructor and
 the Learners.




                                                      6/11/2012
PowerPoint Presentation
                           6

 A PowerPoint presentation with the key learning
  points of the training program is designed for the
  trainer/instructor.
 The trainer/instructor speaks/interacts with the
  learners keeping the power point presentation in
  focus.
 The power point presentation is never self-contained
  or comprehensive and the trainer/instructor fills the
  gap.


                                                  6/11/2012
PowerPoint Presentation
                           7

 Welcome note
 Training objectives
 Training agenda
 Key learning points in each Lesson/Topic
 Activity/assessment details
 Summary
 Next steps




                                             6/11/2012
Facilitator's Guide
                             8

 The facilitator’s guide is designed for the
  trainer/instructor who delivers the training program
  to the learners.
 This guide has all the information that is essential for
  a trainer/instructor to effectively conduct the
  training program.
 The facilitator’s guide is designed with reference to
  the PowerPoint presentation created for the
  training program.


                                                    6/11/2012
Facilitator's Guide
                           9

A facilitator’s guide typically has:
 Training overview
 Training objectives
 Training agenda
 Tips on how to prepare to deliver the training
 List of training materials to keep handy
 Briefing on training contents/activities




                                                   6/11/2012
10   6/11/2012
Participants Handbook
                           11

 The participants handbook is used by the learners
  during the training program.
 The instructor usually circulates printed handbooks
  to the learners before starting the training program.
 Learners use the handbook for reference during the
  training program.




                                                   6/11/2012
Participants Handbook
                           12

A participants handbook typically has:
 Training objectives
 Training agenda
 Dos and Don'ts
 Key learning points
 Instructions on how to take the activities
 Provision to jot down notes, write answers etc.




                                                    6/11/2012
Web-based Training
        13




                     6/11/2012
Web-based Training (WBT)
                                              14

  Any method or process that enables anyone to
   create, deliver and track training using an online
   system.
  Also referred to as eLearning.
  Training materials created include:

Course    Storyboard   Voiceover Script   Quick       Quiz Questions   Scenarios/Si   PPT slides
Outline                                   Reference                    mulations
                                          Guides




                                                                                      6/11/2012
https://www.eff.org/deeplinks/2010/03/eff-posts-documents-detailing-law-enforcement

                                         15                                  6/11/2012
16   6/11/2012
17   6/11/2012
ADDIE Model
     18




              6/11/2012
Adult Learning
                            19

 Explain why the course is important to their
    particular job
   Have clear and detailed goals
   Link the course to the learner’s prior work
    experience
   Actively involve the learner in the course
   Show the learners the benefits of the course –
    example: stay on top of the competition, prepare
    themselves for advancement


                                                   6/11/2012
Development Team
                           20

 Project Manager
 Instructional Designer
 Writer and/or copy editor
 Media Development Specialist
   Graphic Artist
   Voiceover Talent
   Videographer

 Subject Matter Expert (SME)
 Courseware designer/developer
 Course Reviewers


                                  6/11/2012
ADDIE Model
     21




              6/11/2012
Analysis
                           22

Instructional Designer interacts with the client and
gathers the requirements for the course. This helps the
Instructional Designer decipher the learning gap and
the training needs.

 Why does the client need the course?
 Do they have any classroom training program in
  place? If so what are the pitfalls of the current
  training program?
 How will the course help the learners in their jobs?

                                                   6/11/2012
Design
                          23

After getting all required information, the
Instructional Designer documents this information in
the Analysis and Design document.

The content outline and the proposed strategy/theme,
the kind of interactivities that will be used for the
course is also mentioned in the Analysis and
Design document.



                                                6/11/2012
Development
                          24

 The Instructional Designer interacts with the SME
  and creates a prototype of the course called
  the Storyboard. The Storyboard is most often done
  in MS Word or PowerPoint.
 In the Storyboard, the Instructional Designer lays
  out the whole course slide by slide. Each slide in a
  Storyboard has text, images, animations, or
  interactivities.
 The Instructional Designer adds notes to the
  programmers to explain to him/her the kind of
  image/animation/ interactivity required.

                                                 6/11/2012
Development
                             25

 After the Storyboard has been approved by the reviewers
  and client, the graphic designers take charge.
 The Instructional Designer closely interacts with the
  graphic designers to make sure that what has been
  visualized is implemented right.
 After the course is developed, the Instructional Designer
  does a thorough testing to check if all is working fine.
 The testing stage is crucial because the Instructional
  Designer needs to check for many things such as
  language, consistence, clarity, functionalities etc.


                                                      6/11/2012
Implementation - ILT
                              26

 A procedure for training the facilitators and the learners
  is developed.
 The facilitators' training should cover the course
  curriculum, learning outcomes, method of delivery, and
  testing procedures.
 Preparation of the learners include training them on new
  tools (software or hardware), student registration.
 This is also the phase where the project manager ensures
  that the books, hands on equipment, tools, CD-ROMs
  and software are in place, and that the learning
  application or Web site is functional.

                                                       6/11/2012
Implementation - WBT
                           27

 In the implementation stage, the course is delivered
  to the learners.
 This stage includes setting up the course in the LMS
  and other related activities.




                                                  6/11/2012
Evaluation
                            28

 In the evaluation stage, feedback on the course is
  taken from the learners.
 It is also determined if the course was effective.




                                                       6/11/2012
Tips
 29




       6/11/2012
Write for Your Audience
                          30

Before you write anything, consider:
 Who is your audience?
 What are they looking for in the content?
 What do they know about the topic/issue?
 What are their reasons for reading this text/page?




                                                6/11/2012
Standards
                              31

 Branding elements
 Screen colors and elements (such as borders and
  buttons)
 Text styles and colors
 Caption styles and colors
 Image types – and sizes




                                                6/11/2012
Learning Objectives and Goals
                                 32

 Objectives: what you can see learners do as a result
 of taking the course
    Ask learners to complete an interaction where they apply the
     appropriate techniques to several different scenarios


 Goals: what you want to teach the learners during
 the course
    Familiarize learners with different management techniques




                                                             6/11/2012
Learning Objectives
                              33

Learning objectives indicate what someone will be able to do,
know, or understand as a result of the training experience.

A complete objective will contain a:
   Task – What must the learner perform (one behavior,
    one verb)?
   Condition – How will it be performed?
   Standard – How well must it be performed?




                                                        6/11/2012
Objective Examples
                          34

Topic: Communication
 Explain four basic principles of communication
  (verbal and non-verbal) and active, empathetic,
  listening
 Outline four barriers and bridges to
  communication
 List at least four ways communication skills which
  encourage staff involvement will help create a
  positive work environment

                                                6/11/2012
Learning Objects
                           35

The idea of learning objects is to create media content
that is:
 Interoperable - can "plug-and-play" with any
  system or delivery tool
 Reusable - can be used or adapted for use in
  multiple learning events
 Accessible - can be stored a way that allows for
  easy searchability
 Manageable - can be tracked and updated over
  time
                                                   6/11/2012
Content
                          36

 Include only the information necessary to meet the
  objectives
 Focus on "just enough" rather than "just in case"




                                                6/11/2012
Resources
   37




            6/11/2012
http://styleguide.yahoo.com/writing

                                  38   6/11/2012
Resources – Instructional Design
                           39

 http://www.instructionaldesign.org/index.html
 http://www.nwlink.com/~donclark/hrd/sat3.html
 http://www.instructionaldesigncentral.com/htm/IDC_i
    nstructionaldesignmodels.htm
   http://scorm.com/scorm-explained/business-of-
    scorm/scorm-versions/
   http://classweb.gmu.edu/ndabbagh/Resources/IDKB/in
    struct_design.htm
   http://www.coun.uvic.ca/learning/exams/blooms-
    taxonomy.html
   http://www.studyingstyle.com/

                                                  6/11/2012
Resources - Writing
                          40

 http://www.techrepublic.com/article/tips-for-
  writing-effective-training-material-for-
  beginners/5077224
 http://www.slideshare.net/nikkimk/how-to-write-
  documentation-training-materials-presentation
 http://managementhelp.org/training/systematic/gu
  idelines-to-design-training.htm




                                                  6/11/2012
Learning Samples
                         41

 http://blog.cathy-moore.com/resources/elearning-
  samples/
 http://elearningexamples.com/
 http://minutebio.com/blog/free-e-learning/




                                               6/11/2012
Companies/Organizations
                          42

 http://www.astd.org/
 http://www.elearningguild.com/
 http://www.clomedia.com/
 http://www.aect.org/newsite/
 http://www.corpu.com/
 http://elearnmag.acm.org/index.cfm
 http://www.articulate.com/




                                       6/11/2012
Books
                             43

 Better Than Bullet Points: Creating Engaging e-Learning
    with PowerPoint
   Conquering the Content: A Step-by-Step Guide to Online
    Course Design
   e-Learning and the Science of Instruction: Proven
    Guidelines for Consumers and Designers of Multimedia
    Learning
   ISD From the Ground Up: A No-Nonsense Approach to
    Instructional Design
   Design For How People Learn (Voices That Matter)
   What Every Manager Should Know About Training: An
    Insider's Guide to Getting Your Money's Worth From
    Training

                                                     6/11/2012

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Writing for training

  • 1. Writing for Learning 1 Debbie Richards Creative Interactive Ideas debbie@cre8iveii.com http://twitter.com/cre8iveii http://cre8iveii.blogspot.com/ http://cii-ftp.com/stc.zip 6/11/2012
  • 3. Instructor-Led Training (ILT) 3  The practice of training and learning material between an instructor and learners, either individuals or groups.  Training materials created include: Instructor Student Detailed Lesson Plan Quick Sample Exercise PPT slides Guide Training Reference Exercise Workbook Manual Guides Files 6/11/2012
  • 4. Instructor-Led Training (ILT) 4  The instructor may be knowledgeable and experienced in the learning material, but can also be used more for their facilitation skills and ability to deliver material to learners.  An instructor/trainer might deliver the training in a :  Physical classroom or  Virtual classroom 6/11/2012
  • 5. Designing ILT 5  CONTEXT: The training will happen in a classroom setting (virtual or physical) and a live instructor will interact with the learners.  TARGET AUDIENCE: You are designing training material for both the Instructor and the Learners. 6/11/2012
  • 6. PowerPoint Presentation 6  A PowerPoint presentation with the key learning points of the training program is designed for the trainer/instructor.  The trainer/instructor speaks/interacts with the learners keeping the power point presentation in focus.  The power point presentation is never self-contained or comprehensive and the trainer/instructor fills the gap. 6/11/2012
  • 7. PowerPoint Presentation 7  Welcome note  Training objectives  Training agenda  Key learning points in each Lesson/Topic  Activity/assessment details  Summary  Next steps 6/11/2012
  • 8. Facilitator's Guide 8  The facilitator’s guide is designed for the trainer/instructor who delivers the training program to the learners.  This guide has all the information that is essential for a trainer/instructor to effectively conduct the training program.  The facilitator’s guide is designed with reference to the PowerPoint presentation created for the training program. 6/11/2012
  • 9. Facilitator's Guide 9 A facilitator’s guide typically has:  Training overview  Training objectives  Training agenda  Tips on how to prepare to deliver the training  List of training materials to keep handy  Briefing on training contents/activities 6/11/2012
  • 10. 10 6/11/2012
  • 11. Participants Handbook 11  The participants handbook is used by the learners during the training program.  The instructor usually circulates printed handbooks to the learners before starting the training program.  Learners use the handbook for reference during the training program. 6/11/2012
  • 12. Participants Handbook 12 A participants handbook typically has:  Training objectives  Training agenda  Dos and Don'ts  Key learning points  Instructions on how to take the activities  Provision to jot down notes, write answers etc. 6/11/2012
  • 13. Web-based Training 13 6/11/2012
  • 14. Web-based Training (WBT) 14  Any method or process that enables anyone to create, deliver and track training using an online system.  Also referred to as eLearning.  Training materials created include: Course Storyboard Voiceover Script Quick Quiz Questions Scenarios/Si PPT slides Outline Reference mulations Guides 6/11/2012
  • 16. 16 6/11/2012
  • 17. 17 6/11/2012
  • 18. ADDIE Model 18 6/11/2012
  • 19. Adult Learning 19  Explain why the course is important to their particular job  Have clear and detailed goals  Link the course to the learner’s prior work experience  Actively involve the learner in the course  Show the learners the benefits of the course – example: stay on top of the competition, prepare themselves for advancement 6/11/2012
  • 20. Development Team 20  Project Manager  Instructional Designer  Writer and/or copy editor  Media Development Specialist  Graphic Artist  Voiceover Talent  Videographer  Subject Matter Expert (SME)  Courseware designer/developer  Course Reviewers 6/11/2012
  • 21. ADDIE Model 21 6/11/2012
  • 22. Analysis 22 Instructional Designer interacts with the client and gathers the requirements for the course. This helps the Instructional Designer decipher the learning gap and the training needs.  Why does the client need the course?  Do they have any classroom training program in place? If so what are the pitfalls of the current training program?  How will the course help the learners in their jobs? 6/11/2012
  • 23. Design 23 After getting all required information, the Instructional Designer documents this information in the Analysis and Design document. The content outline and the proposed strategy/theme, the kind of interactivities that will be used for the course is also mentioned in the Analysis and Design document. 6/11/2012
  • 24. Development 24  The Instructional Designer interacts with the SME and creates a prototype of the course called the Storyboard. The Storyboard is most often done in MS Word or PowerPoint.  In the Storyboard, the Instructional Designer lays out the whole course slide by slide. Each slide in a Storyboard has text, images, animations, or interactivities.  The Instructional Designer adds notes to the programmers to explain to him/her the kind of image/animation/ interactivity required. 6/11/2012
  • 25. Development 25  After the Storyboard has been approved by the reviewers and client, the graphic designers take charge.  The Instructional Designer closely interacts with the graphic designers to make sure that what has been visualized is implemented right.  After the course is developed, the Instructional Designer does a thorough testing to check if all is working fine.  The testing stage is crucial because the Instructional Designer needs to check for many things such as language, consistence, clarity, functionalities etc. 6/11/2012
  • 26. Implementation - ILT 26  A procedure for training the facilitators and the learners is developed.  The facilitators' training should cover the course curriculum, learning outcomes, method of delivery, and testing procedures.  Preparation of the learners include training them on new tools (software or hardware), student registration.  This is also the phase where the project manager ensures that the books, hands on equipment, tools, CD-ROMs and software are in place, and that the learning application or Web site is functional. 6/11/2012
  • 27. Implementation - WBT 27  In the implementation stage, the course is delivered to the learners.  This stage includes setting up the course in the LMS and other related activities. 6/11/2012
  • 28. Evaluation 28  In the evaluation stage, feedback on the course is taken from the learners.  It is also determined if the course was effective. 6/11/2012
  • 29. Tips 29 6/11/2012
  • 30. Write for Your Audience 30 Before you write anything, consider:  Who is your audience?  What are they looking for in the content?  What do they know about the topic/issue?  What are their reasons for reading this text/page? 6/11/2012
  • 31. Standards 31  Branding elements  Screen colors and elements (such as borders and buttons)  Text styles and colors  Caption styles and colors  Image types – and sizes 6/11/2012
  • 32. Learning Objectives and Goals 32  Objectives: what you can see learners do as a result of taking the course  Ask learners to complete an interaction where they apply the appropriate techniques to several different scenarios  Goals: what you want to teach the learners during the course  Familiarize learners with different management techniques 6/11/2012
  • 33. Learning Objectives 33 Learning objectives indicate what someone will be able to do, know, or understand as a result of the training experience. A complete objective will contain a:  Task – What must the learner perform (one behavior, one verb)?  Condition – How will it be performed?  Standard – How well must it be performed? 6/11/2012
  • 34. Objective Examples 34 Topic: Communication  Explain four basic principles of communication (verbal and non-verbal) and active, empathetic, listening  Outline four barriers and bridges to communication  List at least four ways communication skills which encourage staff involvement will help create a positive work environment 6/11/2012
  • 35. Learning Objects 35 The idea of learning objects is to create media content that is:  Interoperable - can "plug-and-play" with any system or delivery tool  Reusable - can be used or adapted for use in multiple learning events  Accessible - can be stored a way that allows for easy searchability  Manageable - can be tracked and updated over time 6/11/2012
  • 36. Content 36  Include only the information necessary to meet the objectives  Focus on "just enough" rather than "just in case" 6/11/2012
  • 37. Resources 37 6/11/2012
  • 39. Resources – Instructional Design 39  http://www.instructionaldesign.org/index.html  http://www.nwlink.com/~donclark/hrd/sat3.html  http://www.instructionaldesigncentral.com/htm/IDC_i nstructionaldesignmodels.htm  http://scorm.com/scorm-explained/business-of- scorm/scorm-versions/  http://classweb.gmu.edu/ndabbagh/Resources/IDKB/in struct_design.htm  http://www.coun.uvic.ca/learning/exams/blooms- taxonomy.html  http://www.studyingstyle.com/ 6/11/2012
  • 40. Resources - Writing 40  http://www.techrepublic.com/article/tips-for- writing-effective-training-material-for- beginners/5077224  http://www.slideshare.net/nikkimk/how-to-write- documentation-training-materials-presentation  http://managementhelp.org/training/systematic/gu idelines-to-design-training.htm 6/11/2012
  • 41. Learning Samples 41  http://blog.cathy-moore.com/resources/elearning- samples/  http://elearningexamples.com/  http://minutebio.com/blog/free-e-learning/ 6/11/2012
  • 42. Companies/Organizations 42  http://www.astd.org/  http://www.elearningguild.com/  http://www.clomedia.com/  http://www.aect.org/newsite/  http://www.corpu.com/  http://elearnmag.acm.org/index.cfm  http://www.articulate.com/ 6/11/2012
  • 43. Books 43  Better Than Bullet Points: Creating Engaging e-Learning with PowerPoint  Conquering the Content: A Step-by-Step Guide to Online Course Design  e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning  ISD From the Ground Up: A No-Nonsense Approach to Instructional Design  Design For How People Learn (Voices That Matter)  What Every Manager Should Know About Training: An Insider's Guide to Getting Your Money's Worth From Training 6/11/2012