This is a 3 page fact sheet about CREATIVE COMPANION for download with short description of my approach and tools, the CREATIVE COMPANION Manifesto, my project approach in the form of a Tango. Plus a page about Music Thinking my initiative to promote 'think like a musician' with the Twitter hashtag #MusicThinking

1. FACT SHEET
Brand minded and people centred experts on branding, communication and design, that fit
easily and flexibly in client or agency teams to provide added value in the triad of business,
people and technology.
BRAND BRAND CREATE CREATE
BRAND CREATIVE CREATIVE CREATIVE
CREATE MAKE MAKE SERVICE SERVICE SERVICE
MAKE THINKING
ONLINE ONLINE ONLINE THINKING THINKING
STRATEGY CHOICES CHOICES
STRATEGY DIRECTION DIRECTION
STRATEGY DIRECTION
CHOICESCHOICES CHOICES DESIGN DESIGN
CHOICES DESIGN
For the past 15 years, CREATIVE COMPANION worked for well known design and online agencies,
production companies and consulting firms like Studio Dumbar, Clockwork, av communication,
EuroArts and Ordina on clients like:
ABN-AMRO, AG2R La Mondiale, Allsecur, Artstart, Berliner Philharmoniker, Bakker Hillegom,
Bundesverband Zementindustrie, Deutsche Grammophon Gesellschaft, Dutch Government, Essent,
GE Access Europe, IMS Health, KPN, Mexx Europe, Nokia Headquarter, O.tel.O, Shanghai General
Motors, University of Twente, University of Applied Sciences Inholland, W&W Versicherungen.
MANIFESTO CREATIVE COMPANION TOOLS AND APPROACH
BUSINESS
BUSINESS
emotional
emotional process innovation
innovation innovation
EXPERIEN
EXPERIENCE
PEOPLE TECHNOLOGY
PEOPLE TECHNOLOGY functiona
BUSINESS functional innovatio
innovation
emotional process
innovation innovation
EXPERIENCE
PEOPLE TECHNOLOGY
functional
innovation BRAN
BRAND EXPERIE
EXPERIENCE
BUSINESS
emotional
innovation
BRAND EXPERIEN
EXPERIENCE
PEOPLE TECHNOLOGY
function
innovatio
inspired by Tim Brown
BRAND CREATIVE BRAN
ONLINE CREATE MAKE
BRAND CREATE CREATIVE STRATEGY
MAKE SERVICE DIRECTION
CHOICES THINKING EXPERIE
CHOICES
ONLINE
STRATEGY CHOICES DIRECTION CHOICES DESIGN
Christof Zürn +31 6 14697251 www.creative-companion.com

2. PROJECT APPROACH
Projects need a clear structure or methodology. But in theory things often look complicated
and ‘the map is not the territory’. So do your first step, rehearse, prototype and have fun.
Before the start: choose the right partner, clear the dance floor and trust your intuition.
1
L
2
R
13
L
R
11 22 1 72 8 1 2 6 3
11 22 5 4
91 11 10
L L RR L R L RR
L L R L R L RR L L RR
L L 2
R
1 2 2
L 12
L R L R
R
1 2 1
L R L R
1 2
L R L R
START
1. Brand values and personality 7. Online and social media choices
2. Brand research offline, online, social 8. Strategic and creative alignment
3. Differentiation and positioning 9. Ideation and innovation sessions
4. Persona development 10. Team composition and team lead
5. Customer and consumer journey 11. Concept development
6. Consumer touchpoints and eco-system 12. Communication and design
Christof Zürn +31 6 14697251 www.creative-companion.com

3. MUSIK THINKING
WHAT IS MUSIC THINKING?
Everything where metaphors, tools, techniques, patterns, instruments, brands and behaviours
are derived from music and used in other areas or in a surprising new way.
INSPIRATION AND INNOVATION
Where music and music thinking is used to solve problems, to reach goals or just inspire.
BE PART OF THE GAME
Please feel free to tag and share your tweets with #MusicThinking if you find something that
matches the description. Every week all the tweets tagged with #MusicThinking will be auto-
matically published in The Music Thinking Weekly.
Christof Zürn +31 6 14697251 www.MusicThinking.com