Companion website of the book: http://createtolearn.online Many decisions are made as part of the creative multimedia production process. Learn how the rhetorical modes of exposition, argument, and narration shape the choices that authors make in the multimedia composition process. In making strategic decisions about how to inform, entertain, and persuade, seven types of media can used for creating to learn: image slideshow, infographics, video production, web site/blogging, podcasting, animation, and remix production. Recognize the affordances and limitations of each media type that need to be considered in light of your purpose, target audience, point of view, timetable, experience, and access to resources. It’s important to be aware of the generic features that shape the tone and sensibility of diverse works. By making strategic decisions in selecting the appropriate type of production based on a careful consideration of specific factors, people advance their deep learning of academic content while creating to learn.

1. CREATE to
LEARN
Renee
Hobbs@reneehobbs
Introduction to Digital Literacy
Chapter 3
Decisions, Decisions
Pages 20 - 44

2. Which type of media is best for my purpose, target audience,
point of view, deadline, skills and resources?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

3. Strategic Communication
A process that helps people
make the “right” decisions
when creating media messages
The alignment between the
goals of the individual digital
author (or the organization
they represent) and the
interpretations that target
audiences make
Hobbs, R. (2017). Create to Learn. NY: Wiley.

4. Rhetorical
Modes:
Purpose and
Target Audience
Hobbs, R. (2017). Create to Learn. NY: Wiley.

5. What is the
purpose of this
message?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

6. How might
different
people
understand
this message
differently?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

7. Hobbs, R. (2017). Create to Learn. NY: Wiley.
By developing a communication strategy,
creative decisions are easier to make

8. Developing Your Communication Strategy
AUDIENCE
• Who am I?
• Who is my
target
audience?
• How will my
target
audience
encounter my
message?
KNOWLEDGE
• What do I
want to my
target
audience to
know?
ATTITUDES
• What do I
want my
target
audience to
feel?
BEHAVIOR
• What do I
want my
target
audience to
do?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

9. Can you infer the
author’s purpose
from the clues
provided in the
creative work they
have produced?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

10. While Viewing, Ask Yourself:
AUDIENCE
• Who is the
author?
• Who is author’s
target audience?
• How is author’s
target audience
encounter her
message?
KNOWLEDGE
• What does
author want to
her target
audience to
know?
ATTITUDES
• What does
author want her
target audience
to feel?
BEHAVIOR
• What does
author want
her target
audience to
do?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

11. Hobbs, R. (2017). Create to Learn. NY: Wiley.
An explosion of
free or low-cost
digital tools
enables anyone to
create media

12. Choosing the
Right Medium
Hobbs, R. (2017). Create to Learn. NY: Wiley.
BLOGS VIDEO
PODCAST ANIMATION
INFOGRAPHIC
VLOGS &
SCREENCAST

13. Blogs and Websites Sites
TRY
• Wordpress
• Weebly
• Wix
Hobbs, R. (2017). Create to Learn. NY: Wiley.
EXPLORE:

14. • Opinion
• Soundcloud
• Chirbit
Hobbs, R. (2017). Create to Learn. NY: Wiley.
DDigital Audio and Podcastinges
EXPLORE:

15. • Picmonkey
• Kizoa
• Sharalike
Hobbs, R. (2017). Create to Learn. NY: Wiley.
Images
EXPLORE:

16. Infographics
&
Data Visualizations
• Piktochart
• Infogr.am
• Easel.ly
Hobbs, R. (2017). Create to Learn. NY: Wiley.
EXPLORE:

17. Vlogs
&
Screencast
• QuickCast
• Screencast-o-Matic.com
• Screencastify
Hobbs, R. (2017). Create to Learn. NY: Wiley.
EXPLORE:

18. Video
• Animoto
• Videolicious
• WeVideo
• Shadow Puppet
Hobbs, R. (2017). Create to Learn. NY: Wiley.
EXPLORE:

19. Animation
• OSnap!
• PowToon
• Moovly
Hobbs, R. (2017). Create to Learn. NY: Wiley.
EXPLORE:

20. Remix
• YOU.DJ
• YouTubeMixer
• Storify
Hobbs, R. (2017). Create to Learn. NY: Wiley.
EXPLORE:

21. Social Media
• Make A Gif
• Imgflip
• Vine
• Periscope
Hobbs, R. (2017). Create to Learn. NY: Wiley.
EXPLORE:

22. Develop a Communication Strategy
While Planning Your Project, Ask Yourself:
AUDIENCE
• Who am I?
• Who is the
target
audience?
• How will they
encounter the
message?
KNOWLEDGE
• What do I
want the
target
audience to
know?
ATTITUDES
• What do I
want the
target
audience to
feel?
BEHAVIOR
• What do I
want the
target
audience to
do?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

23. Key
Ideas
• Rhetorical modes of exposition, argument, and narration
shape the choices that authors make in the multimedia
composition process
• Consider your purpose (to inform, entertain or persuade) in
selecting which types of media you should use to create to
learn
• Recognize the affordances and limitations of each media
type in light of your purpose, target audience, point of
view, timetable, experience, and access to resources
• Developing a communication strategy helps digital authors
select the best medium to use
Hobbs, R. (2017). Create to Learn. NY: Wiley.