This document discusses 8 trends to watch out for at SXSW Interactive in March 2019. The trends are: 1) Cannabusiness and the growing cannabis economy. 2) Casual transportation options known as "Mo' Bility". 3) Developments in emotional artificial intelligence and whether machines can become truly human. 4) Natural user interfaces that adapt to human needs. 5) Issues around bias and inclusion with technology. 6) The importance of trust in technology and its development. 7) The role of empathy in building strong, authentic brands. 8) The year of the pig in the Chinese zodiac and its significance for technology in 2019. The document provides brief descriptions and examples for each trend.
31. Industry advise:
•No unsupervised learning
•Nisch your bot – learn and expert a specific area before
you scale up
•The human trainer need to be aware of their bias
Companies/brands:
•Give your customers the power to test and choose the
persona of your bot.
•Think about your brand and create a persona out of that
36. ”Until now, we have always had to adapt
to the limits of technology and conform
the way we work with computers. With
NUI, computing devices will adapt to
our needs and preferences for the first
time and humans will begin to use
technology in whatever way is most
comfortable and natural for us.”
– Bill Gates
46. ”Allow the trustworthy to roam
everywhere under heaven while
making it hard for the discredited
to take a single step”
Chinese State Council’s planning outline for
the construction of a social credit system, 2014
57. Thanks, this is even better
than I thought. Before I would
have my TV on to classics and
have to listen to what they
had–some real dissonance.
But now I can ask Google to
play Vivaldi or Mozart. I don’t
have to listen to Copland.
Great!
84 year old grandfather
58. ”It has afforded me
something that I have lost.
Memory. I can ask it anything
and I get the answer instantly.
And I can ask it what day it is
twenty times a day and I will
still get the same correct
answer.”
Rick P, diagnosed with Alzheimers
59.
60.
61.
62.
63. ”We were a chatty couple, and we
were even able to have arguments,
thanks to the software”, his wife
Keiko, 69, said.
88. How to build a strong, authentic and empathic brand:
•Find your issues and areas that you can address with
credibility
•Be comfortable with not addressing every question that
trend on Twitter
•Earn the right to take a stand!
•Team effort and bringing different perspectives to the table
•Decide what you don’t support
•Try thinking as a non-profit organisation in terms of how you
organise and act