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Designing better Forms
World Usability Day
Welcome to
Cristina Viganò
Senior UX Designer
@CrVigano
Sam Hooper
UX Designer
@shooperux
SAID NO ONE EVER
WHEN TALKING
ABOUT FORMS…
5
AGENDA
Why forms are important
Part 1
Forms 101: Dos and Don’ts of form
Part 2
Q&A and Beers
Why are forms
important?1
1st real interaction users have with a
product or service
1% increase in revenue for every 100
milliseconds that Amazon is faster
12bn
dollars a year lost by Expedia for
asking users to enter ‘Company
Name’ on their booking form
Forms 101
Dos and Don’ts of form
design
2
1. KEEP IT SHORT AND EASY
https://go.marketo.com/rs/marketob2/images/Marketo-Secret-Sauce-for-Revenue-2011-May-Jon.pdf
www.shopforanagent.co.uk
www.shopforanagent.co.uk
30 less conversions if Captchas are used
(Stanford University)
2. ORDER AND GROUPING
https://uxdesign.cc/design-better-forms-96fadca0f49c
register.virginsport.com, www.parkrun.org.uk
VS
www.airbnb.com
www.airbnb.com
3. USE PROGRESSIVE
DISCLOSURE
www.britishairways.com
www.alitalia.com
Eventbrite app
4. LAYOUT
Vertical structure, with
labels left aligned on top of
each field
www.cyber-duck.co.uk
Good size of fields and
good spacing between
fields make it easy to fill in
www.cyber-duck.co.uk
Submit button is prominent
www.cyber-duck.co.uk
6. INSTRUCTIONS
AND LANGUAGE
www.creativeunited.org.uk
www.dlcuk.com
www.darkpatterns.org.uk
5. FIELD TYPES
Field states
Only use drop downs when you have to
Only use drop downs when you have to
Only use drop downs when you have to
www.gov.uk.co.uk
Be smart where you can be
register.virginsport.com, facebook.com
7. ERROR
MESSAGES
Identify what error has been made
Show error and completion messages,
but only when the user stops typing
Don’t hide useful instructions
Thank You!
ANY QUESTIONS?
Useful resources
- Design better forms
- 58 Form Design Best Practices & Form UX Examples
- Form design for complex applications

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Designing better forms