In our daily life, we are constantly bombarded with websites, applications, and games that push us to exercise, buy products, quit smoking, use the public transport and more…How do they manage to persuade us? How do these technologies motivate us and hijack our decision-making processes?
This talk was originally given at the Pint of Science festival.
5. Persuasion has been in
our life for a long time
John lewis advert 2015 http://www.johnlewis.com/
Antibes market http://turistipercaso.it/costa-azzurra/image/6445/il-mercato-
provenzale-di-antibes.html
6. Persuasive technology
Child using facebook http://www.mirror.co.uk/news/technology-science/
technology/how-pretend-you-havent-seen-5567320
People using smart phones while waiting https://blog.mozilla.org/ux/2013/09/
firefox-research-in-thailand-five-observations-from-the-field/
31. Persuasive Technology: Using Computers to Change What We Think and Do
B.J. Fogg
100 things every designer needs to know about people
S. M. Weinschenk
Drive: The Surprising Truth About What Motivates Us
D. H. Pink
Resources