This talk explains what it’s like to live the life of a UX Designer and it's aimed at those people who are considering starting a career in UX. It goes through process, tools and methodology used, as well as tips on how to get into UX. The talk was originally given at Northumbria University.

1. THE LIFE OF A UX DESIGNER
Cristina Viganò,
Senior UX Designer at Cyber-Duck

2. TODAY
1 - Who are Cyber-Duck
2 - What is my job like
3 - Some projects
4 - What’s agency life like
5 - How to get into UX

4. Powered by user-centred design, data and technology
WE DELIVER
TRANSFORMATION

5. HIGH STANDARDS AS A STANDARD
9241 27001
Information Security
Management
Quality Management
System
Human-Centred
Design
We hold the following ISO certifications:

6. OUR PROJECTS
Websites Mobile apps
Digital
transformation
Consultancy

7. OUR OFFICES

8. OUR CLIENTS

9. INTERNATIONALLY EXPERIENCED
Texas, USA
Germany + Saudi Arabia
Switzerland +
USA
San Fransisco, USA
Singapore
South Africa,
UAE, Asia Pacific,
10 African
Countries
Uganda
Belgium
China
Japan
Sao Paulo, Brazil

10. ABOUT ME

11. Brand values HELLO!
Psychology & HCI UX Designer

12. Brand values WHAT I DO
Strategy
Design
Project Management / Admin
Research
Internal tasks
Other

13. Brand values MY TOOLS

14. Brand valuesOUR PROCESS FOR A STANDARD PROJECT
1. Research
2. Design / prototype
3. Test
4. Improve
1 Research
& strategy
2 Prototype
3 Test
4 Iterate

15. 1
Research

16. Brand values CLIENT WORKSHOPS

17. Brand values RESEARCH THE AUDIENCE
- Interviews
- Focus groups
- Diary studies
- Usability testing
- Field research
Qualitative data
- Surveys
- Google analytics
Quantitative data

18. Brand values PERSONAS

19. Brand values USER JOURNEYS

20. Brand values CONTENT AUDITS

21. 2
Prototype

22. SketchingUSER STORIES & CONTENT STRATEGY

23. Sketching SKETCHING

24. Sketching WIREFRAMING

25. Sketching HIGH FIDELITY DESIGNS

26. 3
Test

27. Sketching GUERRILLA TESTING

28. Sketching EYE TRACKING

29. Original Design
Winning Variation
6.6%
conversion
10.7%
conversion
Sketching A/B TESTING

30. AGENCY LIFE

31. A LOT OF FUN

32. PROS & CONS
PROS
- Very dynamic environment
- A lot of variety: every project
is different
- You can learn a lot from other
disciplines too
- Some travelling involved
- Always up to date on latest
trends and tools
CONS
- Sometimes you might get
projects that are not that
interesting
- You only work on a fixed
project, then you have to
move on
- Fast paced environment
- Higher staff turn over

33. PUBLIC SPEAKING & WORKSHOPS

34. GIVE BACK TO THE COMMUNITY

35. R&D

36. UX APP

37. ALEXA

38. INTERACTIVE PRODUCT PREVIEW *

39. INTERACTIVE PRODUCT PREVIEW *

40. HOW TO GET INTO UX

41. HAVE A SIDE PROJECT

42. BUILD YOUR NETWORK

43. LEARN MORE

44. FIND YOUR ANGLE

45. THANK YOU