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Reward Based Crowdfunding - Chiara Spinelli, Eppela

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Come funziona il crowdfunding reward-based? Quali sono le caratteristiche principali di questa specifica categoria di crowdfunding? Qual è la sua storia all’estero e in Italia? Quanto sono importanti il racconto dell’idea, la sua socializzazione ma soprattutto le ricompense per decretare il successo di un progetto?

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Reward Based Crowdfunding - Chiara Spinelli, Eppela

  1. 1. REWARD BASED CROWDFUNDINGCROWDFUTURE, ROMA, 27/10/2012
  2. 2. Il reward based crowdfunding è forse il modello di crowdfunding più noto al mondo, adottatoda circa i 2/3 delle piattaforme esistenti* *fonte report crowdsourcing.org REWARD BASED CROWDFUNDING 2
  3. 3. DUE TIPOLOGIE DIPIATTAFORMA:• Generaliste (più argomenti)• Tematiche (un argomento)DUE MODELLI DI RACCOLTAFONDI:• Tutto o niente ("all or nothing")• Prendi tutto ("take all”) REWARD BASED CROWDFUNDING 3
  4. 4. ELEMENTI BASE DI UN PROGETTO: progetto• Il racconto del Trasmetti la tua passione.• Il video di presentazione Mettici la faccia!• Le ricompense Creative ed emozionanti.• Le informazioni sul progettista Usa i tuoi social per raccontarti. REWARD BASED CROWDFUNDING 4
  5. 5. IL VALORE SOCIALE REWARD BASED CROWDFUNDING 5
  6. 6. IL CROWDFUNDINGIl crowdfunding reward based può portare al tuoprogetto:a. Sostenitori di primo livello (fruitori diretti).b. Sostenitori di secondo livello (soggettiinteressati a sponsorizzarti). REWARD BASED CROWDFUNDING 6
  7. 7. IL CROWDFUNDINGNon è semplice donazione:a. È mecenatismo. I sostenitori ricevono un beneficioemotivo e di riconoscibilità sociale;b. È sostegno diretto. I sostenitori danno credibilità eforza al progetto (interesse sociale);c. È “prenotazione” di servizi o prodotti (le ricompense). REWARD BASED CROWDFUNDING 7
  8. 8. IL CROWDFUNDINGNon è semplice fundraising:• È storytelling.Solo tu sai raccontare il tuo progetto con passione.• È comunicazione e attivazione della community.Chi ti segue già è il tuo primo sostenitore. REWARD BASED CROWDFUNDING 8
  9. 9. EPPELAPiattaforma generalista, formula “tutto o niente” REWARD BASED CROWDFUNDING 9
  10. 10. LA STORIA REWARD BASED CROWDFUNDING 10
  11. 11. RASSEGNA STAMPA REWARD BASED CROWDFUNDING 11
  12. 12. IL NOSTRO SUPPORTO AI PROGETTI1. PROPOSTA2. VALUTAZIONE a. Il budget b. Le ricompense c. La reputazione del progettista3. CONSIGLI a. Un buon testo: il linguaggio b. Le ricompense c. Social media strategy e comunicazione REWARD BASED CROWDFUNDING 12
  13. 13. WWW.EPPELA.COM REWARD BASED CROWDFUNDING 13

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