SlideShare a Scribd company logo
1 of 14
Download to read offline
10 steps to 1 million
Christian Johan
• Founder
• Mechanical Engineer
• @cjohansmith
• 1.5 million devices
• Over $2 million crowdfunded
• $10 million in VC
TrackR
1. Prepare
• Prototypes
• Team
• Time
2. Price to Win
3. Own Your Script
4. Build Your Audience
5. Own Your Press
6. Thou Shall Be Mobile
7. Empower User Expression
8. Be Reachable
9. Updates… LOTS
10. Hit Your Goal
Questions?
• www.thetrackr.com
• Christian Johan
• @cjohansmith

More Related Content

More from Crowdsourcing Week

Crowdsourcing à la sbv IMPROVER: the challenge of being your own client
Crowdsourcing à la sbv IMPROVER: the challenge of being your own clientCrowdsourcing à la sbv IMPROVER: the challenge of being your own client
Crowdsourcing à la sbv IMPROVER: the challenge of being your own clientCrowdsourcing Week
 
Transforming the Global Payments Operation
Transforming the Global Payments OperationTransforming the Global Payments Operation
Transforming the Global Payments OperationCrowdsourcing Week
 
Crowdsourced to Outsourced: How online platforms are shaping the future of work
Crowdsourced to Outsourced: How online platforms are shaping the future of workCrowdsourced to Outsourced: How online platforms are shaping the future of work
Crowdsourced to Outsourced: How online platforms are shaping the future of workCrowdsourcing Week
 
Malasya's Experience in Crowd Labour and Sharing Economy
Malasya's Experience in Crowd Labour and Sharing EconomyMalasya's Experience in Crowd Labour and Sharing Economy
Malasya's Experience in Crowd Labour and Sharing EconomyCrowdsourcing Week
 
LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...
LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...
LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...Crowdsourcing Week
 
Human Collective Intelligence: the future of corporate innovation
Human Collective Intelligence: the future of corporate innovationHuman Collective Intelligence: the future of corporate innovation
Human Collective Intelligence: the future of corporate innovationCrowdsourcing Week
 
9 Ways to Ruin Your Open Innovation Challenge
9 Ways to Ruin Your Open Innovation Challenge9 Ways to Ruin Your Open Innovation Challenge
9 Ways to Ruin Your Open Innovation ChallengeCrowdsourcing Week
 
Accelerating Hardware Development: Ideation and Engineering
Accelerating Hardware Development: Ideation and EngineeringAccelerating Hardware Development: Ideation and Engineering
Accelerating Hardware Development: Ideation and EngineeringCrowdsourcing Week
 
Attracting and Retaining Top Partners with a Best-in-Class Payments Experience
Attracting and Retaining Top Partners with a Best-in-Class Payments ExperienceAttracting and Retaining Top Partners with a Best-in-Class Payments Experience
Attracting and Retaining Top Partners with a Best-in-Class Payments ExperienceCrowdsourcing Week
 
Core + Crowd: Why (and how) crowdsourcing is about to become mainstream
Core + Crowd: Why (and how) crowdsourcing is about to become mainstreamCore + Crowd: Why (and how) crowdsourcing is about to become mainstream
Core + Crowd: Why (and how) crowdsourcing is about to become mainstreamCrowdsourcing Week
 
Smart and Secure Cities and Communities
Smart and Secure Cities and Communities Smart and Secure Cities and Communities
Smart and Secure Cities and Communities Crowdsourcing Week
 
How Successful Crowdsourcing Depends on asking 'Interesting Questions'
How Successful Crowdsourcing Depends on asking 'Interesting Questions'How Successful Crowdsourcing Depends on asking 'Interesting Questions'
How Successful Crowdsourcing Depends on asking 'Interesting Questions'Crowdsourcing Week
 
Contestant Centered Design: creative approaches to designing competitions
Contestant Centered Design: creative approaches to designing competitionsContestant Centered Design: creative approaches to designing competitions
Contestant Centered Design: creative approaches to designing competitionsCrowdsourcing Week
 
How Crypto can Monetize Crowdsourcing
How Crypto can Monetize CrowdsourcingHow Crypto can Monetize Crowdsourcing
How Crypto can Monetize CrowdsourcingCrowdsourcing Week
 
A New Report on the State of Open Innovation and What it Means For you
A New Report on the State of Open Innovation and What it Means For youA New Report on the State of Open Innovation and What it Means For you
A New Report on the State of Open Innovation and What it Means For youCrowdsourcing Week
 
Expert Operating System: Business On-Demand
Expert Operating System: Business On-DemandExpert Operating System: Business On-Demand
Expert Operating System: Business On-DemandCrowdsourcing Week
 
Crowdsourcing: Changing the Faces of Innovation at NASA
Crowdsourcing: Changing the Faces of Innovation at NASACrowdsourcing: Changing the Faces of Innovation at NASA
Crowdsourcing: Changing the Faces of Innovation at NASACrowdsourcing Week
 
Crowdfunding an ICO Without Getting In Trouble
Crowdfunding an ICO Without Getting In TroubleCrowdfunding an ICO Without Getting In Trouble
Crowdfunding an ICO Without Getting In TroubleCrowdsourcing Week
 

More from Crowdsourcing Week (20)

Crowdsourcing à la sbv IMPROVER: the challenge of being your own client
Crowdsourcing à la sbv IMPROVER: the challenge of being your own clientCrowdsourcing à la sbv IMPROVER: the challenge of being your own client
Crowdsourcing à la sbv IMPROVER: the challenge of being your own client
 
Transforming the Global Payments Operation
Transforming the Global Payments OperationTransforming the Global Payments Operation
Transforming the Global Payments Operation
 
Crowdsourced to Outsourced: How online platforms are shaping the future of work
Crowdsourced to Outsourced: How online platforms are shaping the future of workCrowdsourced to Outsourced: How online platforms are shaping the future of work
Crowdsourced to Outsourced: How online platforms are shaping the future of work
 
Malasya's Experience in Crowd Labour and Sharing Economy
Malasya's Experience in Crowd Labour and Sharing EconomyMalasya's Experience in Crowd Labour and Sharing Economy
Malasya's Experience in Crowd Labour and Sharing Economy
 
LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...
LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...
LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...
 
Human Collective Intelligence: the future of corporate innovation
Human Collective Intelligence: the future of corporate innovationHuman Collective Intelligence: the future of corporate innovation
Human Collective Intelligence: the future of corporate innovation
 
9 Ways to Ruin Your Open Innovation Challenge
9 Ways to Ruin Your Open Innovation Challenge9 Ways to Ruin Your Open Innovation Challenge
9 Ways to Ruin Your Open Innovation Challenge
 
Disruptive Crowdsourcing
Disruptive CrowdsourcingDisruptive Crowdsourcing
Disruptive Crowdsourcing
 
Accelerating Hardware Development: Ideation and Engineering
Accelerating Hardware Development: Ideation and EngineeringAccelerating Hardware Development: Ideation and Engineering
Accelerating Hardware Development: Ideation and Engineering
 
Attracting and Retaining Top Partners with a Best-in-Class Payments Experience
Attracting and Retaining Top Partners with a Best-in-Class Payments ExperienceAttracting and Retaining Top Partners with a Best-in-Class Payments Experience
Attracting and Retaining Top Partners with a Best-in-Class Payments Experience
 
Crowdsourcing Disaster Relief
Crowdsourcing Disaster ReliefCrowdsourcing Disaster Relief
Crowdsourcing Disaster Relief
 
Core + Crowd: Why (and how) crowdsourcing is about to become mainstream
Core + Crowd: Why (and how) crowdsourcing is about to become mainstreamCore + Crowd: Why (and how) crowdsourcing is about to become mainstream
Core + Crowd: Why (and how) crowdsourcing is about to become mainstream
 
Smart and Secure Cities and Communities
Smart and Secure Cities and Communities Smart and Secure Cities and Communities
Smart and Secure Cities and Communities
 
How Successful Crowdsourcing Depends on asking 'Interesting Questions'
How Successful Crowdsourcing Depends on asking 'Interesting Questions'How Successful Crowdsourcing Depends on asking 'Interesting Questions'
How Successful Crowdsourcing Depends on asking 'Interesting Questions'
 
Contestant Centered Design: creative approaches to designing competitions
Contestant Centered Design: creative approaches to designing competitionsContestant Centered Design: creative approaches to designing competitions
Contestant Centered Design: creative approaches to designing competitions
 
How Crypto can Monetize Crowdsourcing
How Crypto can Monetize CrowdsourcingHow Crypto can Monetize Crowdsourcing
How Crypto can Monetize Crowdsourcing
 
A New Report on the State of Open Innovation and What it Means For you
A New Report on the State of Open Innovation and What it Means For youA New Report on the State of Open Innovation and What it Means For you
A New Report on the State of Open Innovation and What it Means For you
 
Expert Operating System: Business On-Demand
Expert Operating System: Business On-DemandExpert Operating System: Business On-Demand
Expert Operating System: Business On-Demand
 
Crowdsourcing: Changing the Faces of Innovation at NASA
Crowdsourcing: Changing the Faces of Innovation at NASACrowdsourcing: Changing the Faces of Innovation at NASA
Crowdsourcing: Changing the Faces of Innovation at NASA
 
Crowdfunding an ICO Without Getting In Trouble
Crowdfunding an ICO Without Getting In TroubleCrowdfunding an ICO Without Getting In Trouble
Crowdfunding an ICO Without Getting In Trouble
 

Recently uploaded

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 

Recently uploaded (20)

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 

10 Steps to Crowdfunding $1 Million