By Claudio Bedino, Starteed. Presented at CSW Summit Venice 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. The Crowd Company
CLAUDIO BEDINO
@claudiobedino
Crowdfunding and Co-Creation
How
to
Engage
the
Crowd
into
the
Realization
of
the
Best
Projects
#CSWVenice

2. FOUNDER AND MEMBER OF
SELECTED AND AWARDED
FUNDING & CO-CREATION
MAKE IT HAPPEN WITH THE CROWD

3. WHITE LABEL SOLUTION
+ TIME SAVING
+ COST EFFICIENCY
+ FLEXIBILITY AND SCALABILITY
+ DATA MANAGEMENT
+ OUTSOURCED TECHNOLOGY
TO EMPOWER BUSINESS WITHTHE CROWD

5. USING THE CROWD
AS AN INNOVATION
PARTNER

6. << 48 years >>

8. CROWD
+ FUNDING
+ CREATION
is a way of raising finance by asking
a large number of people each for a
small amount of money.
is defined as the act of involving
customers and stakeholders in the
innovation, marketing or value creation
processes

25. Pivot
Power
Genius

26. Jake Zien has made
+ 300.000 $
and Community
+ 800.000 $

29. USING THE CROWD
AS AN INNOVATION
PARTNER
USING THE CROWD
AS AN INNOVATION
PARTNER
WHY
CROWD-CREATION
IS THE FUTURE
FOR ALL OF US

35. USING THE CROWD
AS AN INNOVATION
PARTNER
NEW WAYS TO ENGAGE
WITH CROWD-CREATION

36. + Reduce market research costs
+ Increase emotional relationship
+ Ask your customers what they think
+ Improve and validate your product
+ Increase customer loyalty
+ Increase brand awareness
Key Benefits of
Crowd-creation

37. The PRODUCT
“Life Cycle”
PRE-ORDERS
CO-CREATION
NEW PRODUCT
VALIDATION
` Ã
Å !

39. +1600 ATTENDEES +150 BIKES SOLD
V ^ #CO-CREATION SHARING EARN DISCOUNT PRE-ORDERS
Å
75 DAYS

42. DESIGN
RESEARCH ENHANCE
STYLE
NAME PRICE
TAGLINE
>u
$b
J
CO-CREATION
PROCESS

43. REWRITE
THE RULES

44. THANKS!
TWITTER :
@claudio.bedino
EMAIL :
claudio.bedino@starteed.com
WEB :
www.starteed.com