BlaBlaCar, the world’s leading ridesharing service, is a trusted community marketplace that connects drivers with empty seats to passengers looking for a ride, so that they can share the cost of the journey. By Alec Dent, BlaBlaCar. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

1. Alec Dent
BlaBlaCar UK @BlaBlaCarUK
Building a 25m Member Community
Based on Trust

3. Challenges of increased mobility
(stats since the year 2000)
More Congestion
+423 MILLION
vehicles worldwide
More Pollution
+10.9 BILLION
tonnes CO2 per year

4. £14
£8 £14 £14
£50

5. A Fast Growing Community
20 million
members in April 2015

6. countries
NEW IN
2015
India
Mexico
Hungary
Romania
Serbia
Croatia
Brazil
20
NEW
THIS
YEAR

7. Trusted
Community
Travel
Search
People Powered Travel

8. Fred explains DREAMS @LeWeb and TedX

9. Rated
Activity Moderated Social
EngagedDeclared
D.R.E.A.M.S

10. D R E A M S
The Trust Framework by
DECLARED

11. RATED
D R E A M S
The Trust Framework by

12. ENGAGED
D A M SR E
The Trust Framework by

13. D M SR
ACTIVITY BASED
E A
The Trust Framework by

14. D SR E
MODERATED
A M
The Trust Framework by

15. D R E A
SOCIAL
M S
The Trust Framework by

16. Strangers
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
1.0
2.5
3.6
4.7
Neighbors 3.1
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries

17. Strangers
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
1.0
2.5
3.6
4.7
4.3D.R.E.A.M.S. Profile
Neighbors 3.1
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries

18. Breakdown cover &
onward travel
Driver personal
accident cover
Legal protection
Partnership

19. Stay
for the
SHARING
80%
“more
affordable”
54%
“more
mobile”
97%
“Ridesharing makes for an
enjoyable ride”
Love
for the
FREEDOM
Join
for the
SAVING

20. The Benefits

21. Optimising Idle Resources
1.7 people
per car
in Europe
2.8 people
per car
in the BlaBlaCar
community
1 million tonnes
less CO2
In the past 2 years
✓ Less emissions
✓ Less congestion
✓ Shared costs

22. We create mobility
28%passengers would not have
travelled or would have driven
alone if BlaBlaCar wasn’t
available.
Strong positive externalities:
✓ We create additional mobility
in Europe
✓ We progressively take drivers
off the road

23. We fundamentally change
travel behaviour
Year 1
10%
50%
30%
70%
Year 2 Year 3
% of drivers whom
are also passengers
60%of BlaBlaCar members who
discovered the service as a
driver end up also using it as
passengers

24. Global energy savings
500,000
tons oil equivalent
In 2 years, BlaBlaCar ridesharing saved
Enough energy to
light Los Angeles
for 1 year
=

25. Increased Access to Mobility
say BlaBlaCar is a more
affordable mode of
transport than previous
alternatives
54%
£5
More Affordable
£52
“feel more mobile”
80%
Underserved Routes
Oxford
Cambridge
direct connections

26. BlaBlaCar
Delta
Airlines
129M
~160M
2014 2015 2016 2017 2014
At the current growth rate, BlaBlaCar will transport
more people in 2 years than the biggest US airline
~80M
40M
20M
100%
Growth YoY
Travelerstransported
Source: BlaBlaCar database, US Dep’t of Transportation Bureau of Transportation Statistics
via http://skift.com/2015/03/26/nearly-850-million-passengers-boarded-u-s-flights-in-2014/
13 countries
19
countries

27. Follow me!
@nbrusson
Thanks!
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