By Shana Smeets. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

1. Shana Smeets @SmeetsShana
Entering the Trust Age

3. TRUST
WHY DOES TRUST
MATTER?
COLLABORATION ECONOMY

4. THINK OF PEOPLE
YOU TRUST

5. AND TAKES
TIME
TO BUILD
INTERPERSONAL
TRUST IS LIMITED
IN REACH

7. Interpersonal trust

9. TRUST PROXIES

11. One-to-One One-to-Many

12. Trust Age

13. INTERPERSONAL TRUST
IS BEING DISRUPTED
IN REACH & TIME

16. One-to-Many Many-to-Many

18. DIGITAL TRUST GRIDS TO
INTERPERSONAL TRUST
=
THE PHONE TO HUMAN
COMMUNICATION

19. TRUST UNLOCKS
OUR SHARING POTENTIAL

20. 100€ 25€ 25€ 25€
100€ 25€

21. Travel
Search
Trusted
Community
People Powered
Travel

22. Founded
in 2006
20 million mobile
app downloaded
(iPhone + Android)
Facts and figures
10 million travellers
per quarter
1 million
tonnes less CO2 in the
past 2 years
35 million
members
Currently in
22 countries
France, Spain, UK, Italy, Poland,
Hungary, Croatia, Serbia, Romania,
Germany, Belgium, India, Mexico,
The Netherlands, Luxembourg,
Portugal, Ukraine, Czech Republic,
Slovakia, Russia, Brazil and Turkey.
CO2

23. RECIPE FOR TRUST
D.R.E.A.M.S. FRAMEWORK

31. HOW MUCH TRUST IS THERE
IN THE BLABLACAR
COMMUNITY?
11 countries18 289
respondents

32. Rank from 0 to 5 the level of trust you have in….
Study based on 18 289 respondents in 11 countries

33. Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...
Study based on 18 289 respondents in 11 countries

34. Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...
Study based on 18 289 respondents in 11 countries

35. EFFECT OF THE BRAND?

36. Study based on 18 289 respondents in 11 countries
Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...

37. Dissociating the impacts of D.R.E.A.M.S. and
the BlaBlaCar brand on creating high levels of trust

38. SPREADING TRUST

39. 48%
ridesharing
has made them
more open to others

40. I already did this prior to ridesharing

41. Since ridesharing

42. Ridesharers are up
to three times more
likely to engage in
other sharing
economy activities

43. AND ONCE TRUST IS
UNLEASHED….

44. “The melding of the digital
and the real world is based on this next trust
infrastructure that is extremely empowering
for individuals. This is reshaping how
connected we are to each other.’’
Arun Sundararajan

46. ZE FLOW VIDEO

47. WELCOME TO
THE TRUST AGE
Thanks!