Highlights on Malaysia's approach in growing the local crowd economy.

1. Malaysia’s
Experience in
Crowd Labour and
Sharing Economy
Crowdsourcing Week Global 2019
12 September 2019

2. 2
Develop, coordinate and promote Malaysia’s digital economy,
information and communications technology (ICT) industry and the
extensive use of ICT in Malaysia
For Malaysia to be a vibrant digital economy
Build a sustainable digital ecosystem that will drive Malaysia’s digital
economy forward and benefit all Malaysians.
Malaysia Digital Economy Corporation (MDEC)
MDEC was incorporated on 5th June 1996 and was formerly known
as ‘Multimedia Development Corporation’ (MDeC)

3. 3
CROWD ECONOMY / SHARING ECONOMY / DIGITAL
PLATFORMS DISTRIBUTING JOBS TO INDEPENDENT
WORKERS / FREELANCERS GLOBALLY
Independent Workers / Freelancers
increasingly dominating global workforce
Freelancing is now
the new form of
employment
First Class Grads
in UK choose
Freelancing
Fortune 500
adopting
on-demand
talent approach
US Workforce
by 2020
50%
US Citizens are
Freelancers
(2016)
1.4T
Freelancing
Economy in US
(2016)
USD57.3M 21%
From people follow jobs
to jobs follow people . . .

4. 4
A socio-economic system
• Powered by digital platforms
• Sharing of assets and resources between individuals (the crowd
/ community), governments and/or businesses
• Allow increased utilization of assets and resource and promotes access
over ownership
Types of Sharing Economy
Assets Access Sharing
temporary access to owned physical assets
Money Sharing
enable sharing of funds for investments for
entrepreneurs, artists, projects, etc.
Intangible Assets Sharing
collaborate or exchange less-tangible assets (e.g.
time, skills)
*As defined by Malaysia’s National Framework and Strategic Roadmap on Sharing Economy, 2017 by MDEC, EPU, BNM, PEMANDU, Monitor Deloitte​
Goods Sharing
used or pre-owned goods (both durables &
perishables) passed on, exchanged, or sold
CROWDSOURCING; THE SHARING ECONOMY
FocusedAreas
People & Businesses
as Provider of
Services
Sharing Economy
Platforms – matching
demand & supply of
services, and managing
distribution of tasks,
transactions, quality,
reviews, ratings etc.
Market – Businesses
and households (global
and local market)
Services

5. 5
KEY PROGRAMMES
Opening up opportunities for Malaysian
to perform work, leveraging on their idle
time, underutilized physical assets or
certain knowledge and skills
Empowering local Malaysia Talent as
global online freelancers, leveraging
mostly on their knowledge, skills and
abilities (intangible assets)
Targeting Blue Collar Workers, Individuals from
B40 Households, Unemployed, Pensioners,
Veterans, Individuals with Disabilities etc.
Targeting Unemployed Graduates,
Underemployed, Retrenched Workers, Youth,
Women, Pensioners, Individual with Disabilities
etc.

6. 6
PROGRAMME KEY MILESTONES
2012 2013 2014 2015 2016 2017 2018
Digital Malaysia
Microsourcing
(Crowdsourcing) to
Generate Additional
Income project was
approved
DM Microsourcing
Strategic Studies
was completed
eRezeki Programme
was launched.
The “eRezeki
Programme” was
announced at the 26th
MSC ICM Meeting
The ‘National
Framework and
Strategic Roadmap
on Sharing Economy’
for Malaysia was
completed
WITSA Merit Award &
ASOCIO Digital
Government Award
The Global Online
Workforce (GLOW) was
carved out from eRezeki as
a separate programme

7. 7
Work-People Matching Engine
Repository of Individual Profiles
Online Learning Modules
Crowd Management
PROGRAMME ECOSYSTEM & KEY COMPONENTS
Platform Partner 1
Platform Partner n
...
DEMAND FOR
SERVICES
SUPPLY OF
SERVICES
Platform Partner 2
Market (Demand)
Systems, Database,
Learning Modules
Training &
On-boarding
Outreach,
Engagement
Community
Task/Jobs
from Local
& Global
Markets
Platform Partner 3
Validated Sharing
Economy Platforms
MDEC’s Interventions

8. 8
TASKS PERFORMED BY MALAYSIAN CROWD WORKERS
Simple online task requiring no-
specific skill to perform and can
be completed in minutes.
Domain specific and professional
works that require skills and
qualifications to perform.
Offline/on-site works, mostly physical,
which are distributed online and may
require specific skills.
Started as part of eRezeki but carved out as
a separate programme in 2018
Examples:
• Programming/coding
• Developing mobile-apps
• Creative works
• Content writing
• Accounting
• Virtual assistants
Examples:
• Download-install
• Image Moderation
• Sentiment Analysis
• Data Extraction
• Website review
Examples:
• Running errands
• Delivery services
• Cleaning & housekeeping
• Cooking
• Traditional therapist
• Event crew
• Product compare
• Data Entry
• Referrals
• Cataloging
• Dropshipping
• Plumbing
• Electrical services
• E-Hailing/Ride-sharing
• Repairing cars
• Marketing/promoter
• Experience host

9. 9
MARKETPLACE PLATFORM PARTNERS
CLEANING
SERVICES
PART-TIME CREW
CONTENT REVIEW
RIDE &
TRANSPORTATION
LOGISTICS &
DELIVERY SERIVES
DROPSHIP
& REFERRAL
SALES &
MARKETER
PERSONAL
HELPER & CAREGIVER
ADS, PROMOTION
& MARKETING
BUSINESS
PROCESS &
CREATIVE WORKS
FOOD DELIVERY &
HOMECHEF SERVICES
DIGITAL &
PROFESSIONAL WORK
HEALTHCARE,
LIFESTYLE &
WELLNESS SERVICES
TOURISM RELATED
SERVICES
REPAIR, INSTALL
& MAINTENANCE
SERVICES
EDUCATION
& TRAINING
CONTENT
CREATION
Total : 112
Local Platform : 87
As of 1st July 2019

10. 10
COMMUNITY TRAINING AND ENGAGEMENT
496 Pusat and Wakil eRezeki
• MDEC offers to support existing training and engagement by
marketplace platform partners
• Leveraging on existing infrastructure (telecentres, universities and
colleges) nationwide

11. 11
EDUCATING GOVERNMENT & INDUSTRY
STAKEHOLDERS
Conference, Seminar, Workshop and targeted co-creation programme to promote adoption of
Crowd-based Models and Sharing Economy services and solutions

12. 13
110 M
250 M
304 M
380 M
137 M
188 M
319 M
Market Size of
Programme
Partners*
Grab &
Uber
(est)
Airbnb (est)
2016 2017 2018
237 M
394 M
602 M
949 M
* Notes
1. Based on platform reports to MDEC – direct impact to participants
2. Inclusive of 15% of platform revenues (based on global average)
3. Excludes market size of big platforms such as Freelancer, Upwork,
123RF, Grab, Uber and Airbnb
3% 70% 27%
Market Size based on Category of Work
Data in Malaysian Ringgit (RM)
Source: Sharing Economy Ecosystem Division (SEED), MDEC Internal Analysis
ESTIMATED MARKET SIZE OF CROWD ECONOMY;
THE SHARING ECONOMY IN MALAYSIA

13. 14
Darzy Norhalim
Director
Sharing Economy Ecosystem Division
nordarzy@mdec.com.my
Thank You!