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Presented by Paul Niederer, C.E.O. ASSOB!
#paulniederer! /paulniederer!
paul@assob.com.au +61 411 968 362!
• CEO - Australian Small Scale
Offerings Board (ASSOB)!
• ASSOB is an Equity based
Capital Raising Platform!
• Recently announced!

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Story
Team
Followers

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Story
Story

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STORY !

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TEAM
FOLLOWERS

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AGGREGATING PLATFORM
Story
Team
Followers

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Story
Pirate3D is launching their Kickstarter
campaign to bring a $350 3D printer
to market! From what i have gathered,
they have had some made already,
they’re just need to capitalize the big
production run, and a $250 level
donation gets you a printer!
Team

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Followers
Story
Team
Followers

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1. A Convincing,
Compelling, Credible
Story!
2. A Balanced, Passionate,
Capable and Likeable
Team!
3. Lots of Suitable People
to share the story with
and engage!
4. Lots of Compliant Ways
and Means to tell the
story!
4 Essentials for a good Capital Raising!
STORY !
FOLLOWERS
TEAM
AGGREGATING
PLATFORM
Types of Crowdfunding!
• Pledge - Donation!
• Pledge - Reward!
• Peer to Peer Lending!
• Equity!

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Equity!
Crowdfunding!

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?

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AGGREGATING PLATFORM
ASSOB Contacts!
Sponsor Contacts!
Professional Investors!
Sophisticated Investors!
Overseas Investors!
Founder contacts!
Director contacts!
Suppliers!Customers!
Industry leaders!
Personal Contacts!
Celebrities!
Affinity Groups!
Industry niche fans!
Company followers!
Self Managed Super Funds!
Angel Investors!
VC s!

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$133,813,078

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Story
!
• !Manage!your!own!pension!fund!online!
• !No!advisors!fees!
• !Low!cost!
• !A!community!for!self:investors;!!
• !One!annual!tax:deduc>ble!fee!

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Team
Ron!Lesh!and!Peter!Jones!recently!!
joined!the!SelfWealth!Board!and!!
have!contributed!$200,000!of!seed!
!capital!to!the!venture.!

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Followers
Ron!Lesh!is!currently!Managing!
Director!BGL!Corporate!
Solu>ons.!BGL!has!grown!to!be!
one!of!the!largest!suppliers!in!
the!world!of!compliance!
soPware!for!corporate!
secretarial!and!superannua>on!
fund!management.!!
26th of March 2012 to 13th of December 2012 - 8 months"

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Story!
Followers!
10 10
10 Team!
$1.65
1. A Convincing,
Compelling, Credible
Story!
2. A Balanced, Passionate,
Capable and Likeable
Team!
3. Lots of Suitable People
to share the story with
and engage!
4. Lots of Compliant Ways
and Means to tell the
story!
4 Essentials for a good Capital Raising!
STORY !
FOLLOWERS
TEAM
AGGREGATING
PLATFORM

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$350k
$826k
$592k
$632k
$1,950k
$475k
$630k
$1,050k
$510k
$287
$2,160k
$3,260k
$1,470
$787
$490k
$1,050k
Story
Team
Followers

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Followers!
No connection!
Founders
Shareholders
Directors
Management
Accountant
Lawyer
Advisory Board
Capital
Raising
Team
SMART MONEY
Story
Capital
Raiser

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Emotional! Rational!
Connection! No connection!
Founders
Shareholders
Directors
Management
Accountant
Lawyer
Advisory Board
Capital
Raising
Team
Friends
Family
Fans
Followers
Friends - of - Friends,
Family, Fans and
Followers
Those with
strong personal ties to
the fund
raisers or niche
Personal
connection
depends on an
introduction or
specific link
Friends - of - Friends - of
- Friends
No personal
connection to the
fundraisers
SMART MONEY
Story
Capital
Raiser
Prospective
investors
Prospective
investors
Prospective
investors
AFFINITIES AFFINITIES

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1. A Convincing,
Compelling, Credible
Story!
2. A Balanced, Passionate,
Capable and Likeable
Team!
3. Lots of Suitable People
to share the story with
and engage!
4. Lots of Compliant Ways
and Means to tell the
story!
4 Essentials for a good Capital Raising!
STORY !
FOLLOWERS
TEAM
AGGREGATING
PLATFORM

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AGGREGATING PLATFORM
ASSOB Contacts!
Sponsor Contacts!
Professional Investors!
Sophisticated Investors!
Overseas Investors!
Founder contacts!
Director contacts!
Suppliers!Customers!
Industry leaders!
Personal Contacts!
Celebrities!
Affinity Groups!
Industry niche fans!
Company followers!
Self Managed Super Funds!
Angel Investors!
VC s!
Thank you!
Presented by Paul Niederer, C.E.O. ASSOB!
paul@assob.com.au +61 411 968 362!
Request a !
copy of the !
presentation!
#paulniederer! /paulniederer!