By Samar Singla, Click Labs. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. Enabling Crowdsourcing in Digital Age
A Primer for Corporations
How to ideate, implement and scale your sharing economy idea
Samar Singla
CEO, Click Labs

2. Crowdsourcing trends
Digital Platforms are connecting supply and demand bypassing infrastructure driven
traditional business structures
Economy of scale is being replaced by Economy of platform
Ownership is giving way to consumption on an as-needed basis

3. Disruption areas
Startups testing out new
marketplace models
matchmaking buyers
and sellers, hosts and
guests, borrowers and
lenders
Opportunities and key thrust areas for
new platforms in this space are best
exemplified by this visual HoneyComb
presentation
By Jeremiah Owyang

4. Rethinking the crowd as part of the company
Demand
• BMW as a service via Drive Now
• Nordstrom’s clothes On-Demand
• Home Depot’s Christmas trees On-Demand
Crowdsourcing in Enterprise
Workforce/Supply
• GAP - Divvy bike sharing Shared Workforce
• Coke’s WoNoLo - Customers become employees
Logistics
• Crowdsourcing deliveries with Deliv, Zipment
• Walgreens co-delivers with TaskRabbit

5. How should the product
evolve
DISCOVERY
EFFICIENCY
SCALE
VALIDATION
1
2
3
4
Confirm whether you are
solving a meaningful
problem
Seek validation that
people are interested in
your idea
Refine the business
model
Drive growth
aggressivelyStage

6. Discovery Phase
3
4
• A bare bones front end based on manual processes at the backend
• Surveys, analysis of similar platforms elsewhere
Validation Phase
• Build the MVP
• Identify the core product
• User experience is the key
• Stay lean on features

7. Efficiency Phase
3
4
Scale Phase
• Standardising processes
• Brace yourself for exponential growth - network effects kick in.
• If technology set up correctly in the earlier phases you can minimize
the scary things that come alongside scale.
• Set up the analytics
• Focus on efficiency and reliability
• Refine the user experience

8. Core Product Components
Aggregation Scheduling Profiling Matching
Notification Tracking Payment Curation

9. Juggernaut approach to Crowdsourcing
Democratize the core IP
Existing backend tech
blocks leveraged
Custom front end to
capture the uniqueness
of your business model

10. Custom
solution to fit
the business
model
Technology
Stack
chosen for
scale
Robust
Backend
Modules
Juggernaut Architecture
SIGN UP AGGREGATION SCHEDULER MATCHINGPROMO NOTIFICATION TRACKING PAYMENT REVIEW
$
CUSTOM
SOLUTIONSTECHNOLOGYMODULES
CUSTOMER APP FIELD APP DASHBOARD ANALYTICS
Node.js
Web Services
layer
iOS/Android
Native Apps
Frontend Web
Dashboard
AngularJS MongoDB
Non SQL
Database

11. Thanks