Craig Rispin Keynote Presentation for Australian Day Hospital Association - ADHA 10 September 2015

1. CraigRispinCSP

2. Let’s Start the
Conversation About WHY
You Have to Innovate...

3. Did You Know -
That in 2028?
Video & Discussion

5. Discuss with a Partner:
What Did You Find Most
Interesting in the Video?

6. We’re Really Living in a
Exponential Change

7. Where iPhones are
More Valuable Than Oil

9. And 116 Startups are
Valued at More Than
$1 Billion

15. Uber - World’s Largest Taxi Company,
Owns No Vehicles

16. Airbnb - World’s Largest Accommodation
Provider, Owns No Real Estate

17. Facebook - World’s Most Popular
Media Owner, Creates No Content

18. Alibaba, The Most Valuable
Retailer, Has No Inventory

19. Billions of Customers
are Having Incredible
Experiences...

20. Then They Turn Up at
Your Day Hospital...

21. Discuss...

22. “If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch

23. Innovation Imperative:
The Ultimate Survival Tool

24. What is Innovation?

25. “Innovation is
creativity applied for a
commercial gain.”

26. “The term innovation means a new way of
doing something. It may refer to
incremental, radical, and revolutionary
changes in thinking, products, processes,
or organisations.”
Max Mckeown - Financial Times

27. What’s Stopping
Innovation?

28. Exploitation vs Exploration
Exploitation:
Ongoing execution of learned
successful behaviours - business as
usual.
Exploration:
Search for new ideas and behaviors to
revitalise business.

29. Take a Broader View
on Innovation...

30. 10 Types of Innovation
Business
Model
Networks
& Alliances
Human
Capital
Core
Processes
s
Channel
Management
Service
Offering
Product
Systems
Product
Performance
Brand
Promise
Customer
Engagement

32. Tom Peters
(of In Search of Excellence)
Says Innovation is Easy
You’re Just Hanging Out with the
Wrong People!

33. Tom Peters: Innovation is Easy!

34. Open Innovation“Cake”
Five Ingredients:
Permission
Time
Space
Education
Process

35. #1 Apple
“Craig fail quickly!”

36. Southwest Airlines
Blended Winglet
Innovation=Cost Savings Too!
First Airline with
Website
Jet Engine Pressure
Cleaning Saves 1.9% on Fuel
Costs

37. #2 Google
“Craig manage the innovation funnel.”

38. Idea Generation
Idea Assessment
and Evaluation
Development Commercialization
The Innovation Funnel:
For every 1,000 new ideas, 100 have potential, 10 get developed,
and 1 becomes a success!
The Innovation Funnel

39. Ideas and Creativity are the Raw Materials
of Innovation
But Few People Have Ever Attended a Creative
Thinking or Innovation Course
Brainstorming is the One Method Most Mentioned
But There are Many, Many More Thinking Systems:
Edward de Bono’s 6 Thinking Hats, Lateral Thinking
Metaphorical Thinking, SCAMPER, TRIZ

40. How to Bake Your Innovation Cake:
Preheat the Oven
Gather Your Ingredients
Measure & Mix
Bake
Icing

41. Preheat

42. Preheat - TEDMED.com

44. Gather

45. Gather - Idea Jam

48. Gather Ideas:
Hold a Hackathon

52. Measure & Mix

54. Bake

56. Starwood’s aloft Hotel Brand

57. Icing

58. The Icing?

60. CraigRispinCSP