Craig Rispin - Online Reputation Management - Fine Food Australia 2019

1. CraigRispinCSP

3. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
Online Reviews
& Reputation
Management

6. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
85%
of consumers trust online reviews

7. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
60%
of consumers believed customer
reviews were either trustworthy or
very trustworthy

8. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
73%
of customers trust a business more
after reading positive reviews

9. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
57%of customers visit a company's
website after reading positive
reviews

10. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
74%of customers who were
asked to provide feedback
68%were willing to do it

11. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
What Can I Do About
Negative Reviews?

12. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
How Can I Get More
Positive Reviews?

13. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
Step 1:
Be Awesome
Step 2:
Ask Nicely

14. Step 1:
Be Awesome
How?

18. A.T. Kearney Studied Why Most
Strategy Plans Tend to Fail...
How Can I Get More
Positive Reviews?

19. Create Different
Spaces To Leave
Reviews.

26. Optimise your
content.

27. Setting up website badges to
quickly and easily direct
visitors to your Yelp, Facebook,
and Amazon pages to read and
leave reviews

32. Create incentives*

34. Ask at the right
moments.

36. Ask open-ended
questions first.

38. Respond to every
review - even
negative ones.

40. Share positive
customer reviews
you've already
received.

42. Give your
customers a
positive review
first.

43. Ask the customer in
person.

44. Host an event.