3. What is
Design Thinking?
‘Design Thinking can be described as a
discipline that uses design sensibility
and methods to match peoples needs
with what is technically feasible and
what a viable business strategy can
convert into customer value and market
opportunity.’
T.Brown IDEO
Problem Solving Tool
Innovators Common Sense
User Centric & Needs Driven
Collaborative
Multidisciplinary
Iterative
Always Optimistic
Culture of Prototyping
People
Desirability
Technology
Feasibility
Business
Viability
Diagram Credit: d.school, Harvard
4. Manufacturing
Manu Technology
Manu Process
Supply Chain Management
Rapid Prototyping
Design and Interactivity
User Experience
Visual thinking
Design for Sustainability
Aesthetics and form
Organizational Behaviors
Managementand Teams
Human Resources
Org Dynamics
Negotiation
Design
Innovation
People
Phycology
Anthropology
Ethnography
Need-finding
Technology
NFC
Data Analytics
Wearable tech
Networks
IT
Telecoms
Business
Accounting
Finance
Economic Analysis
Marketing
Operations
Competition and Strategy
People
Desirability
Technology
Feasibility
Business
Viability
Design Thinking
= Strategic
Thinking
Diagram Credit: d.school, Harvard
5. Resolution ofOutput
Input
*
*Ambiguous/Complex Problem
OR
Greenfields (purposefully
vague brief to find new and radical ideas)
Discover Define Develop
Narrative,
User Journey
Proof of
Concept
MVP
Output
Problem-Space Exploration Solution-Space Exploration
Insight, Need,
Opportunity
Statement
Deliver
Design Thinking
Process
6. Resolution ofOutput
Input
*
*Ambiguous/Complex Problem
OR
Greenfields (purposefully
vague brief to find new and radical ideas)
Discover Define Develop
Narrative,
User Journey
Proof of
Concept
MVP
Output
Problem-Space Exploration Solution-Space Exploration
Insight, Need,
Opportunity
Statement
Deliver
Design Thinking
Process
7. Client Centric
Human Centered
Understand where pain points lie
Uncover unmet needs
Test assumptions
Uncover behaviors, biases, etc.
Use Empathy for Users and Stakeholders
Immerse, Observe, Engage
Empathetic research to
understand the users needs
and desires
Design Thinking
Discover
8. Resolution ofOutput
Input
*
*Ambiguous/Complex Problem
OR
Greenfields (purposefully
vague brief to find new and radical ideas)
Discover Define Develop
Narrative,
User Journey
Proof of
Concept
MVP
Output
Problem-Space Exploration Solution-Space Exploration
Insight, Need,
Opportunity
Statement
Deliver
Design Thinking
Process
9. Story Telling
Identifying themes in your research
Identifying trends in your data
Mapping and creating frameworks
Framing Opportunities
Root Cause Analysis
Develop Insights from your discovery and research phase
Design Thinking
Define
Synthesise your
research
to
extract
key
insights.
Develop
Opportunity
Statements.
‘If I had an hour to solve a
problem I would spend the 1st
55 minutes understanding the
problem. I would then need
less than 5 minutes to come
up with the solution’
10. Resolution ofOutput
Input
*
*Ambiguous/Complex Problem
OR
Greenfields (purposefully
vague brief to find new and radical ideas)
Discover Define Develop
Narrative,
User Journey
Proof of
Concept
MVP
Output
Problem-Space Exploration Solution-Space Exploration
Insight, Need,
Opportunity
Statement
Deliver
Design Thinking
Process
11. Persona Development
Scenario Mapping
Future/Alternative Worlds
Analogies from Alternate Industries and fields
Brainstorming (Defer Judgment, Quantity vs Quality)
Generate many ideas
Find and Iterate many solutions
POV
Developing
Insights
and
opportunity
questions
into
Ideas
Design Thinking
Develop
12. Resolution ofOutput
Input
*
*Ambiguous/Complex Problem
OR
Greenfields (purposefully
vague brief to find new and radical ideas)
Discover Define Develop
Narrative,
User Journey
Proof of
Concept
MVP
Output
Problem-Space Exploration Solution-Space Exploration
Insight, Need,
Opportunity
Statement
Deliver
Design Thinking
Process
13. Minimum Viable Product
Lean and Agile Approach (Fail Fast – But: Fail Smart!!)
Vary prototype fidelity to be fit for purpose
Prototype Artifact can come in many forms
Looks-like
Works-like
Interacts-like
Feels-like
Customer Development Cycle
Get feedback from end user as much as
possible
Taking
the
best
Ideas
to
refine,
iterate,
develop
models
and
evaluate.
Design Thinking
Deliver
14. Resolution ofOutput
Input
*
*Ambiguous/Complex Problem
OR
Greenfields (purposefully
vague brief to find new and radical ideas)
Discover Define Develop
Narrative,
User Journey
Proof of
Concept
MVP
Output
Problem-Space Exploration Solution-Space Exploration
Insight, Need,
Opportunity
Statement
Deliver
Design Thinking
Process
15. Problem Statement
(Input)
Babies born
prematurely in
developing countries
have a high mortality
rate even when
countries with good
birthing facilities Insight: Low cultural
acceptance in these
countries to leave
babies after birth in
incubators
Opportunity
Statement: “How
might we create a non
electrical infant
incubator that keeps
babies close to their
mother?”
Produce a series of prototypes of increasing
resolution,constantly testing with users
Define Develop DeliverDiscover
Primary/Human
centred research
with mothers in
these countries.
Persona:Young mom
in poor rural areas.
Ideation yields
promising idea ofa
pouch like
Non-electrical
incubator which can
be carried by the
mother.
Design Thinking
Case Study
