Local is changing fast, and Dr. Pete takes you through the highlights of 2014 and what's in store for 2015. Presented at LocalUp (Feb 2015).

1. #LocalUp
DR. PETE MEYERS
PIGEONS, PACKS, &
PAID: GOOGLE
LOCAL 2015
@dr_pete
Moz

3. 1.CHICAGO,IL
2.US
3.HARTFORD,CT
4.US
5.PORTLAND,OR
6.US
7.JACKSONVILLE,FL
8.US
9.SANDIEGO,CA
10.US
10,000KEYWORDS,5CITIES

4. ©2009Kurkul(ShutterStock)
NIGHTOFTHEKILLERPIGEONS

5. http://mz.cm/pigeon

6. USPACKLOSSAFTERPIGEON

7. USPACKRECOVERYINJANUARY

8. USPACKSIZESAFTERPIGEON

9. USPACKSIZESINJANUARY

10. 47%TOTALLOSSESIN7-PACKS

11. ONEMAN,29,736TACOS
©2009Nitr(ShutterStock)

12. LOCALENTITIESAREDYNAMIC

13. 7-PACKIN#1

14. 3-PACKIN#2

15. ONE-BOXIN#1

16. NEW3-PACK

17. TACOSAREBESTIN3-PACKS

18. PACKRANKINGSVARY…ABIT

19. %OFLOCALBYPOPULATION

20. LOCALENTITIESBYPOPULATION

22. ©2008stockcreations(ShutterStock)
ATTACKOFTHESNACKPACKS

23. SEP3,2014

24. JAN8,2015

31. NEWPACKS
AREDESIGNED
FORMOBILE.

32. ©2013Lightboxx(ShutterStock)
INVASIONOFTHEPAIDRESULTS

33. LOCALKNOWLEDEPANEL

34. LOCALANSWERBOX

35. LOCALKG+PAIDHOTELS

36. KGONBROADQUERIES

37. LOCALKGTEST(JULY)

38. ONCEAGAIN,
ITCAMEFIRST
TOMOBILE.

39. TEST–AUG11,2014

40. THEONLYCONSTANTISCHANG

41. DON’TFIXATE
ONYOURSITE.
BEMOBILE.

42. DON’TFIXATE
ONYOURSITE.
BEMOBILE.

43. DON’TBEEVERYWHERE,BEFOCUSED

44. DON’TPLAYLOCAL,BELOCAL

45. #LocalUp
THANK YOU!
DR. PETE MEYERS
@dr_pete
Moz