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HOWTONEVERRUNOUT
OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ
HOWYOUSEEYOURCONTENT
ImageviaShutterStock©2014BestPhotoStudio
HOWTHEYSEEYOURCONTENT
ImageviaShutterStock©2014PhotobankGallery
ROUGHLY7.3MPOSTSPERDAY
YOU=1DROPIN237BUCKETS
CONTENTISAPARODYOFITSELF
SAVETHEBEST
FORFIRST
DELAYINGKILLSPASSION
ImageviaOpenCulture.com
INVESTEARLY&EARNINTEREST
SHATTERILLUSIONSOFGENIUS
HOWWETHINKIDEASWORK
WHATWEFEARWILLHAPPEN
BUILD A
MUSE
THISISCONTENTMARKETING
How to Never Run Out of Great Ideas
THEREISDATAEVERYWHERE
NO,REALLY…EVERYWHERE
CREATEANEWPERSPECTIVE
DON’TWAITFORINSPIRATION
BECOMEAN
EXPERT
BEFOREMOZCASTWASBARRY
“Ialwaystookahuman
approachtowatching
theforums,seeingthe
complaintsandthen
usingmyown
judgmenttodetermine
ifitwasalarge
algorithmicchange…”
CAN’TCODE?TRYREADING
PICKANICHEANDEXCEL
GIVEOUTYOUREXPERTISE…
...ANDDATAWILLCOMETOYOU
ImageviaVictoriuscc.Wordpress.com
HARNESS A
SYSTEM
130BLENDERVIDEOS
…ANDEACHONEUNIQUE
379WHITEBOARDFRIDAYS
365DAYS,536RECIPES
…ANDONEMOVIEDEAL
ImageviaFrockTalk.com
2,636DINOSAURCOMICS
…ANDJUSTONETEMPLATE
124“VISUALWORKOUTS”
5LOGOS,ANDCOUNTING
REPEATABLE
REPETITIVE
FLEX YOUR
BRAINS
STARTSMALL(TRYCAPTIONS)
“EvenforMing,that’saLOTofweed.”
MAKEAGAMEOUTOFIT
ImageviaImmaterialPlane.com
LEARNTOTELLSTORIES
DABBLEINFLASHFICTION
WHYNOTWRITEANOVEL?
WRITERS
WRITE
WRITERS
WRITE
CREATORS
CREATE
THEY’RECOMINGFOROURLUNCH
ImageviaThePetCollective.tv
…ANDTHEYWON’TORDERSALAD
IT’STIMETORAISETHEBAR
peter@moz.com • @dr_pete
THANKSFORWATCHING!

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How to Never Run Out of Great Ideas