How to Never Run Out of Great Ideas

•

186 likes•171,309 views

Peter "Dr. Pete" Meyers

We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

HOWTONEVERRUNOUT
OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ

HOWYOUSEEYOURCONTENT
ImageviaShutterStock©2014BestPhotoStudio

HOWTHEYSEEYOURCONTENT
ImageviaShutterStock©2014PhotobankGallery

ROUGHLY7.3MPOSTSPERDAY

YOU=1DROPIN237BUCKETS

CONTENTISAPARODYOFITSELF

SAVETHEBEST
FORFIRST

DELAYINGKILLSPASSION

ImageviaOpenCulture.com

INVESTEARLY&EARNINTEREST

SHATTERILLUSIONSOFGENIUS

HOWWETHINKIDEASWORK

WHATWEFEARWILLHAPPEN

BUILD A
MUSE

THISISCONTENTMARKETING

THEREISDATAEVERYWHERE

NO,REALLY…EVERYWHERE

CREATEANEWPERSPECTIVE

DON’TWAITFORINSPIRATION

BECOMEAN
EXPERT

BEFOREMOZCASTWASBARRY
“Ialwaystookahuman
approachtowatching
theforums,seeingthe
complaintsandthen
usingmyown
judgmenttodetermine
ifitwasalarge
algorithmicchange…”

CAN’TCODE?TRYREADING

PICKANICHEANDEXCEL

GIVEOUTYOUREXPERTISE…

...ANDDATAWILLCOMETOYOU

ImageviaVictoriuscc.Wordpress.com

HARNESS A
SYSTEM

130BLENDERVIDEOS

…ANDEACHONEUNIQUE

379WHITEBOARDFRIDAYS

365DAYS,536RECIPES

…ANDONEMOVIEDEAL
ImageviaFrockTalk.com

2,636DINOSAURCOMICS

…ANDJUSTONETEMPLATE

124“VISUALWORKOUTS”

5LOGOS,ANDCOUNTING

REPEATABLE
REPETITIVE

FLEX YOUR
BRAINS

STARTSMALL(TRYCAPTIONS)
“EvenforMing,that’saLOTofweed.”

MAKEAGAMEOUTOFIT
ImageviaImmaterialPlane.com

LEARNTOTELLSTORIES

DABBLEINFLASHFICTION

WHYNOTWRITEANOVEL?

WRITERS
WRITE

WRITERS
WRITE

CREATORS
CREATE

THEY’RECOMINGFOROURLUNCH
ImageviaThePetCollective.tv

…ANDTHEYWON’TORDERSALAD

IT’STIMETORAISETHEBAR

peter@moz.com • @dr_pete
THANKSFORWATCHING!

More Related Content

More from Peter "Dr. Pete" Meyers

Ranking Is A Promise: Can You Deliver?

Ranking Is A Promise: Can You Deliver?

Ranking Is A Promise: Can You Deliver?Peter "Dr. Pete" Meyers

Paradigm Shifts: Can SEO Survive Google?

Paradigm Shifts: Can SEO Survive Google?

Paradigm Shifts: Can SEO Survive Google?Peter "Dr. Pete" Meyers

5 Simple Tactics for 5 Scary Changes

5 Simple Tactics for 5 Scary Changes

5 Simple Tactics for 5 Scary ChangesPeter "Dr. Pete" Meyers

From Desktop to Home: Optimizing for Voice

From Desktop to Home: Optimizing for Voice

From Desktop to Home: Optimizing for VoicePeter "Dr. Pete" Meyers

Tactical Keyword Research in A RankBrain World

Tactical Keyword Research in A RankBrain World

Tactical Keyword Research in A RankBrain WorldPeter "Dr. Pete" Meyers

You Can't Type a Concept: Why Keywords Still Matter

You Can't Type a Concept: Why Keywords Still Matter

You Can't Type a Concept: Why Keywords Still MatterPeter "Dr. Pete" Meyers

SEO for Answers: Ranking #0

SEO for Answers: Ranking #0

SEO for Answers: Ranking #0Peter "Dr. Pete" Meyers

Be the Answer: SEO in 2016

Be the Answer: SEO in 2016

Be the Answer: SEO in 2016Peter "Dr. Pete" Meyers

Surviving Google: SEO in 2020

Surviving Google: SEO in 2020

Surviving Google: SEO in 2020Peter "Dr. Pete" Meyers

A Guide to Google: Down Under Edition

A Guide to Google: Down Under Edition

A Guide to Google: Down Under EditionPeter "Dr. Pete" Meyers

Pigeons, Packs & Paid: Google Local 2015

Pigeons, Packs & Paid: Google Local 2015

Pigeons, Packs & Paid: Google Local 2015Peter "Dr. Pete" Meyers

The World of Google: US Vs. Europe

The World of Google: US Vs. Europe

The World of Google: US Vs. EuropePeter "Dr. Pete" Meyers

From Lag to Lead: Actionable Analytics

From Lag to Lead: Actionable Analytics

From Lag to Lead: Actionable AnalyticsPeter "Dr. Pete" Meyers

The New Organic: Search Opportunities in 2014

The New Organic: Search Opportunities in 2014

The New Organic: Search Opportunities in 2014Peter "Dr. Pete" Meyers

A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

A Guided Tour of the Zoo: Pandas, Penguins & HummingbirdsPeter "Dr. Pete" Meyers

The Face of Google in 2014

The Face of Google in 2014

The Face of Google in 2014Peter "Dr. Pete" Meyers

Beyond 10 Blue Links: The Future of Ranking

Beyond 10 Blue Links: The Future of Ranking

Beyond 10 Blue Links: The Future of RankingPeter "Dr. Pete" Meyers

Big Site SEO Triage (BlueGlassX)

Big Site SEO Triage (BlueGlassX)

Big Site SEO Triage (BlueGlassX)Peter "Dr. Pete" Meyers

A Secret Algo Project (MozCast)

A Secret Algo Project (MozCast)

A Secret Algo Project (MozCast)Peter "Dr. Pete" Meyers

Attack of The Bad Usability!

Attack of The Bad Usability!

Attack of The Bad Usability!Peter "Dr. Pete" Meyers

More from Peter "Dr. Pete" Meyers (20)

Ranking Is A Promise: Can You Deliver?

Ranking Is A Promise: Can You Deliver?

Ranking Is A Promise: Can You Deliver?

Paradigm Shifts: Can SEO Survive Google?

Paradigm Shifts: Can SEO Survive Google?

Paradigm Shifts: Can SEO Survive Google?

5 Simple Tactics for 5 Scary Changes

5 Simple Tactics for 5 Scary Changes

5 Simple Tactics for 5 Scary Changes

From Desktop to Home: Optimizing for Voice

From Desktop to Home: Optimizing for Voice

From Desktop to Home: Optimizing for Voice

Tactical Keyword Research in A RankBrain World

Tactical Keyword Research in A RankBrain World

Tactical Keyword Research in A RankBrain World

You Can't Type a Concept: Why Keywords Still Matter

You Can't Type a Concept: Why Keywords Still Matter

You Can't Type a Concept: Why Keywords Still Matter

SEO for Answers: Ranking #0

SEO for Answers: Ranking #0

SEO for Answers: Ranking #0

Be the Answer: SEO in 2016

Be the Answer: SEO in 2016

Be the Answer: SEO in 2016

Surviving Google: SEO in 2020

Surviving Google: SEO in 2020

Surviving Google: SEO in 2020

A Guide to Google: Down Under Edition

A Guide to Google: Down Under Edition

A Guide to Google: Down Under Edition

Pigeons, Packs & Paid: Google Local 2015

Pigeons, Packs & Paid: Google Local 2015

Pigeons, Packs & Paid: Google Local 2015

The World of Google: US Vs. Europe

The World of Google: US Vs. Europe

The World of Google: US Vs. Europe

From Lag to Lead: Actionable Analytics

From Lag to Lead: Actionable Analytics

From Lag to Lead: Actionable Analytics

The New Organic: Search Opportunities in 2014

The New Organic: Search Opportunities in 2014

The New Organic: Search Opportunities in 2014

A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

The Face of Google in 2014

The Face of Google in 2014

The Face of Google in 2014

Beyond 10 Blue Links: The Future of Ranking

Beyond 10 Blue Links: The Future of Ranking

Beyond 10 Blue Links: The Future of Ranking

Big Site SEO Triage (BlueGlassX)

Big Site SEO Triage (BlueGlassX)

Big Site SEO Triage (BlueGlassX)

A Secret Algo Project (MozCast)

A Secret Algo Project (MozCast)

A Secret Algo Project (MozCast)

Attack of The Bad Usability!

Attack of The Bad Usability!

Attack of The Bad Usability!

Recently uploaded

Prezentare Brandfluence 2023 - Social Media Trends

Prezentare Brandfluence 2023 - Social Media Trends

Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu

Best digital marketing e-book form bignners

Best digital marketing e-book form bignners

Best digital marketing e-book form bignnersmuntasibkhan58

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal

Infographics about SEO strategies and uses

Infographics about SEO strategies and uses

Infographics about SEO strategies and usesbhavanirupeshmoksha

Miss Immigrant USA Activity Pageant Program.pdf

Miss Immigrant USA Activity Pageant Program.pdf

Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz

Fiverr's Product Marketing Interview Assignment

Fiverr's Product Marketing Interview Assignment

Fiverr's Product Marketing Interview AssignmentFarrel Brest

A Comprehensive Guide to Technical SEO | Banyanbrain

A Comprehensive Guide to Technical SEO | Banyanbrain

A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain

The Evolution of Internet : How consumers use technology and its impact on th...

The Evolution of Internet : How consumers use technology and its impact on th...

The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14

Unlocking Passive Income: The Power of Affiliate Marketing

Unlocking Passive Income: The Power of Affiliate Marketing

Unlocking Passive Income: The Power of Affiliate MarketingDaniel

ASO Process: What is App Store Optimization

ASO Process: What is App Store Optimization

ASO Process: What is App Store OptimizationAli Raza

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441

Introduction to marketing Management Notes

Introduction to marketing Management Notes

Introduction to marketing Management NotesKiranTiwari42

Understanding the Affiliate Marketing Channel; the short guide

Understanding the Affiliate Marketing Channel; the short guide

Understanding the Affiliate Marketing Channel; the short guidePartnercademy

Common Culture: Paul Willis Symbolic Creativity

Common Culture: Paul Willis Symbolic Creativity

Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari

McDonald's: A Journey Through Time (PPT)

McDonald's: A Journey Through Time (PPT)

McDonald's: A Journey Through Time (PPT)DEVARAJV16

Fueling A_B experiments with behavioral insights (1).pdf

Fueling A_B experiments with behavioral insights (1).pdf

Fueling A_B experiments with behavioral insights (1).pdfVWO

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO

What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey

Recently uploaded (20)

Prezentare Brandfluence 2023 - Social Media Trends

Prezentare Brandfluence 2023 - Social Media Trends

Prezentare Brandfluence 2023 - Social Media Trends

Best digital marketing e-book form bignners

Best digital marketing e-book form bignners

Best digital marketing e-book form bignners

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

Infographics about SEO strategies and uses

Infographics about SEO strategies and uses

Infographics about SEO strategies and uses

Miss Immigrant USA Activity Pageant Program.pdf

Miss Immigrant USA Activity Pageant Program.pdf

Miss Immigrant USA Activity Pageant Program.pdf

Fiverr's Product Marketing Interview Assignment

Fiverr's Product Marketing Interview Assignment

Fiverr's Product Marketing Interview Assignment

A Comprehensive Guide to Technical SEO | Banyanbrain

A Comprehensive Guide to Technical SEO | Banyanbrain

A Comprehensive Guide to Technical SEO | Banyanbrain

The Evolution of Internet : How consumers use technology and its impact on th...

The Evolution of Internet : How consumers use technology and its impact on th...

The Evolution of Internet : How consumers use technology and its impact on th...

Unlocking Passive Income: The Power of Affiliate Marketing

Unlocking Passive Income: The Power of Affiliate Marketing

Unlocking Passive Income: The Power of Affiliate Marketing

ASO Process: What is App Store Optimization

ASO Process: What is App Store Optimization

ASO Process: What is App Store Optimization

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

Introduction to marketing Management Notes

Introduction to marketing Management Notes

Introduction to marketing Management Notes

Understanding the Affiliate Marketing Channel; the short guide

Understanding the Affiliate Marketing Channel; the short guide

Understanding the Affiliate Marketing Channel; the short guide

Common Culture: Paul Willis Symbolic Creativity

Common Culture: Paul Willis Symbolic Creativity

Common Culture: Paul Willis Symbolic Creativity

McDonald's: A Journey Through Time (PPT)

McDonald's: A Journey Through Time (PPT)

McDonald's: A Journey Through Time (PPT)

Fueling A_B experiments with behavioral insights (1).pdf

Fueling A_B experiments with behavioral insights (1).pdf

Fueling A_B experiments with behavioral insights (1).pdf

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

What’s the difference between Affiliate Marketing and Brand Partnerships?

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

How to Never Run Out of Great Ideas

1. HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. HOWYOUSEEYOURCONTENT ImageviaShutterStock©2014BestPhotoStudio

3. HOWTHEYSEEYOURCONTENT ImageviaShutterStock©2014PhotobankGallery

4. ROUGHLY7.3MPOSTSPERDAY

5. YOU=1DROPIN237BUCKETS

6. CONTENTISAPARODYOFITSELF

7. SAVETHEBEST FORFIRST

8. DELAYINGKILLSPASSION

9. ImageviaOpenCulture.com

10. INVESTEARLY&EARNINTEREST

11. SHATTERILLUSIONSOFGENIUS

12. HOWWETHINKIDEASWORK

13. WHATWEFEARWILLHAPPEN

14. BUILD A MUSE

15. THISISCONTENTMARKETING

16.

17. THEREISDATAEVERYWHERE

18. NO,REALLY…EVERYWHERE

19. CREATEANEWPERSPECTIVE

20. DON’TWAITFORINSPIRATION

21. BECOMEAN EXPERT

22. BEFOREMOZCASTWASBARRY “Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodetermine ifitwasalarge algorithmicchange…”

23. CAN’TCODE?TRYREADING

24. PICKANICHEANDEXCEL

25. GIVEOUTYOUREXPERTISE…

26. ...ANDDATAWILLCOMETOYOU

27. ImageviaVictoriuscc.Wordpress.com

28. HARNESS A SYSTEM

29. 130BLENDERVIDEOS

30. …ANDEACHONEUNIQUE

31. 379WHITEBOARDFRIDAYS

32. 365DAYS,536RECIPES

33. …ANDONEMOVIEDEAL ImageviaFrockTalk.com

34. 2,636DINOSAURCOMICS

35. …ANDJUSTONETEMPLATE

36. 124“VISUALWORKOUTS”

37. 5LOGOS,ANDCOUNTING

38. REPEATABLE REPETITIVE

39. FLEX YOUR BRAINS

40. STARTSMALL(TRYCAPTIONS) “EvenforMing,that’saLOTofweed.”

41. MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com

42. LEARNTOTELLSTORIES

43. DABBLEINFLASHFICTION

44. WHYNOTWRITEANOVEL?

45. WRITERS WRITE

46. WRITERS WRITE

47. CREATORS CREATE

48. THEY’RECOMINGFOROURLUNCH ImageviaThePetCollective.tv

49. …ANDTHEYWON’TORDERSALAD

50. IT’STIMETORAISETHEBAR

51. peter@moz.com • @dr_pete THANKSFORWATCHING!