The document discusses Google's evolving approach to providing answers to user questions directly in search results through features like Knowledge Panels, Knowledge Graphs, and Featured Snippets. It notes how site content can be included in these answer features if it is highly relevant and ranked, and provides tips on keyword research and optimization to better target question-based queries and have content selected for the answer features.

1. SEOFORANSWERS
RANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. THEGOODOLDDAYS

3. MODERNSEOREALITY

4. WAIT,ITGETSWORSE

5. MOREGLOOM&DOOM

6. IT’SHERESOMEWHERE

7. SOYLENTSERPISADS!

9. KNOWLEDGEGRAPH
ANSWERS, V1

10. KNOWLEDGEPANELS

11. KNOWLEDGEPANELS

12. KNOWLEDGECARDS

13. KNOWLEDGEPANELS

14. KNOWLEDGECARDS

15. KNOWLEDGEEXTREME

20. 100PBOFANSWERS

21. MACHINECURATION
ANSWERS, V2

22. FEATUREDSNIPPETS

24. ANSWERSINTABLES

26. ANSWERSFROMLISTS

28. RELATEDQUESTIONS

29. ANYTHINGFAMILIAR?

30. NOWIN11MARKETS
h/t @sergey_alakov

31. ANSWERS MATTER
FACTS&DATA

32. ANSWERSAREEXPANDINGRAPIDLY

33. WHATBEATSFIRST?
#0

34. ZEROBEATSTHEFOLD

35. TWO-FOR-ONEBONUS
#0
#1

36. AREALSEOSHORTCUT
#2
#0

37. FEATUREDSNIPPETSBYRANKING

38. WHAT’STHERECORD?
#0

39. ONEFULLSERPJUMPED
#10

40. VOICESEARCH
ONLYRETURNS
ONEANSWER

41. http://mz.cm/sf2016-1
+114%CTRBOOST

42. http://mz.cm/sf2016-2
SNIPPET=40KCLICKS

43. YOUR CONTENT
YOURRULES

44. HEY,THAT’S
MYDATA!

45. HEY,THAT’S
MYDATA.

47. AFEWWEEKSLATER…

48. WAIT,IKNOWTHAT!

49. CHALLENGEACCEPTED

51. 0/1COMBOUNLOCKED

52. TWOSTEPSTOFEATUREDSNIPPETS
RANKING
RELEVANCE

53. KEYWORDRESEARCH
FORQUESTIONS

54. “WHAT…?” QUESTIONS

55. WHATCANBEIMPLIED

56. “WTF…?” QUESTIONS
h/t @DeanCruddace

57. “HOW…?” QUESTIONS

58. “HOW…?” QUESTIONS

59. UNLESSIT’SFACTUAL

60. “WHY…?” QUESTIONS

61. “WHO…?” QUESTIONS

62. “WHO…?” QUESTIONS

63. UNLESSYOU’REONTV

64. “WHERE?” QUESTIONS

65. “WHERE?” QUESTIONS

66. “WHEN…?” QUESTIONS

67. UNLESSIT’SFACTUAL

68. BUTTHAT’SNOTALL

69. FINDAPRIMETARGET

70. USESITE:+QUESTION

71. BE THE ANSWER
GETTHELEAD

72. TARGETEDANSWERS…

73. LEAVESTRONGTRAILS

75. peter@moz.com • @dr_pete
THANKSFORWATCHING!