RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
37. @dr_pete
Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
Source: Wikipedia.org
38. Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
@dr_peteSource: Wikipedia.org
41. @dr_pete
By early 2014, Google’s machine learning masters believed
[the heuristic approach] should change. “We had a series of
discussions with the ranking team,” says Dean. “We said we
should at least try this and see, is there any gain to be had.”
The experiment his team had in mind turned out to be central
to search: how well a document in the ranking matches a
query (as measured by whether the user clicks on it).
Source: Bloomberg.com
– Jeff Dean (Google)
43. @dr_pete
RankBrain uses artificial intelligence to embed vast amounts
of written language into mathematical entities -- called
vectors -- that the computer can understand. If RankBrain
sees a word or phrase it isn’t familiar with, the machine can
make a guess as to what words or phrases might have a
similar meaning and filter the result accordingly, making it
more effective at handling never-before-seen search queries.
Source: Bloomberg.com
– Greg Corrado? (Google)
53. @dr_pete
The Shard Height
The Shard height in meters is 309 meters.
Compared to other buildings in London, The Shard
height ranking is number one. It's interesting to
note that the Shard height comparison to London’s
Big Ben is just over three times as high. Sometimes,
British people say “metres” instead of meters. The
Shard height in metres is also 309 metres.
OPTION #2
54. The Shard Height
The Shard height in meters is 309 meters.
Compared to other buildings in London, The Shard
height ranking is number one. It's interesting to
note that the Shard height comparison to London’s
Big Ben is just over three times as high. Sometimes,
British people say “metres” instead of meters. The
Shard height in metres is also 309 metres.
@dr_pete
OPTION #2
58. @dr_pete
(a) How Tall Shard
(a) “How tall is The Shard?”
(b) Height in Storeys
(b) “The Shard is ___ storeys high”
(c) Tallest in Europe
(c) “Tallest building in Western Europe”
OPTION #3
59. @dr_pete
How Tall Is The Shard?
The Shard of Glass (AKA Shard London Bridge) is
309 metres or 1,016 feet tall. The Shard is 72 storeys
high, with an open-air observation deck on the
72nd floor. The London Shard is currently the
tallest building in Western Europe, although
Moscow's Federation Tower holds the broader
European height record at 373 metres.
OPTION #3
64. @dr_pete
3. GENERATE IDEALS
(a) What Does It Cost?
(a) “What does it cost to live in London?”
(b) Average Rent
(b) “How much is the average rent?”
(c) Living Expenses
(c) “Living expenses in London per month”
75. “How tall is the Shard
“London Bridge?”
“Shard height London”
@dr_pete
Editor's Notes
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.