1. A STUDY ON EMPLOYEE RETENTION STRATEGY
AND TECHNIQUES WITH
SPECIAL REFERENCE TO
TAMILNADU NEWSPRINT AND PAPERS LIMITED
Faculty Guide Ms. Rashida Banu
Submitted by K.S.Janani
Dep No: 10/PCMA/512

2. EMPLOYEE RETENTION
Employee attrition is very high in the current scenario. Therefore a study
on Employee retention plays a vital role in analyzing the causes of the
attrition and providing solution.
Employee retention is more profitable than the new employees’
recruitment as the cost of training of the newly hired employees is high.
Hence it is necessary for the organization to retain the existing employees
than acquiring new employees. This study helps the organization to find
the key areas to improve in order to attain higher retention rate.
As a part of my study a questionnaire was covering the areas of
employees’ growth strategy, environmental strategy, compensation
methods and support strategy followed in the company, was prepared and
circulated to different levels of employees. This formed the study of
samples and size of samples was 100. The feedback from the employees
were collected and used for the analysis. Based on that different measures
and solutions were projected.

3. OBJECTIVES OF THE STUDY
TITLE OF THE STUDY
“A Study on Employee Retention Strategy and Techniques in Tamil Nadu Newsprint
and Papers Limited”
Primary objective:
• To study and examine the factors leading to employee retention in the
organization.
Secondary objectives:
• To study the importance of the employee retention in the organization.
• To analyze the benefits of employee retention to the organization.
• To examine the motivating factors that makes employees to get retained in the
organization.
• To give suggestions to the organization to increase the employee retention.
• To analyze whether there is a relationship between job satisfaction and employee
retention.

4. RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Research in common refers to a search for knowledge. Research
comprises defining and redefining problems, formulating
hypothesis or suggested solutions; collecting, organizing and
evaluating data; making deductions and reaching conclusions; and
at last carefully testing the conclusion to determine whether they
fit the formulating hypothesis.
Research Design:
The research design adopted in the study is Descriptive research
design. The design describes the characteristics of a particular
individual or group. It describes the characteristics of the objects.
Descriptive research, also known as statistical research, describes
data and characteristics about the population or phenomenon
being studied. Descriptive research answers the questions who,
what, where, when and how.

5. Data Collection:
The information is collected through primary and
secondary data collection method.
Primary data collection technique:
In this research, the primary data is collected through
survey using questionnaire method. The questionnaire is
given to the employees in the organization. The responses
are collected from them and are used for analysis.
Secondary data collection technique:
In this research, the secondary data is collected through
internal sources such as company history, organizational
chart, company magazines and websites, and external
sources such as literatures, books and websites

6. Sampling Technique:
Convenience sampling method is used in this study where the
sample is taken according to the availability of the employees at
Tamil Nadu News Print and Papers Limited.
Total Population:
The total population of Tamil Nadu News Print and Papers Limited is
350
Sample Size:
The total sample taken is 100.
Tools Used For Analysis:
Simple Percentage
Chi-Square Test

7. FINDINGS
• Out of the 100 respondents, 52% of the respondents are
post graduate , 30% of the respondents are graduate while
18% of the respondents are in others category.
• 52% of the respondents have stayed with the organization for
more than 20 years.
• 64% of the respondents agree that employee participation
and involvement in decision making are given importance in
the organization
• 52% of the respondents agree that opportunities for internal
promotions is available in the organization.
• 64% of the respondents agree that transparency and
openness is practiced in the organization.

8. • 56% of the respondents agree that geographical location of
the company is accessible.
• 84% of the respondents agree that their self-respect and
emotions are considered in the organization.
• 60% of the respondents agree that they receive fair and
reasonable remuneration in the organization.
• 80% of the respondents have overall job satisfaction.
• 52% of the respondents agree that the organization
supports high target achievers..
• 64% of the respondents agree that they can voice their
opinion without fear of reprisal.

9. SUGGESTIONS
• Behavioral training should be provided.
• The rules and regulations should be communicated to the
employees and regularly checked.
• A rating scale can be formulated for each and every cadre.
The employees’ performance should be measured based
upon the rating scale for every month. At the end of the
year, each and every employees’ rated value is to be
totaled and employee with the highest value can be
rewarded in monetary or non-monetary terms.
• Career maping should be done for each and every
employee in the organization and the training should be
provided to develop their skills and thereby providing
opportunities for career growth.

10. • The organization has to take initiatives with regard to
compensation strategy like providing the employees with stock
options
• It should be facilitated to achieve balance between personal and
professional life.
• When an employee is entrusted with the complete responsibility
of carrying out from the start to the end, ownership adds to the
responsibility. Example :Hyundai Motor India (HMI). The same
practice can be introduced here.

11. Conclusion
Companies have now realized the importance of retaining their
quality workforce. Retaining quality performers contributes to
productivity of the organization employees. It helps in reducing
high levels of absenteeism and staff turnover. Satisfied
employees tend to be more productive, creative and
committed to their employers. Employee retention is beneficial
for the organization as well as the employee.
Individuals are explicitly aware of the wants they seek to
meet through their individual. These wants are the
circumstances that one talks about and seeks actively during a
job search, compensation, type of the work, responsibility level,
location. Individuals also have needs of which they are less
aware, such as autonomy, desires for inclusion, high regard,
control, and security.