Spend 45 minutes with Steve Suhm from AEM to learn the early results of social media’s impact on event promotion. Find out how the current social media campaign has succeeded in meeting objectives and what the implementation tactics were. In this session, you will learn: • Social Media Research Results • Getting Senior Management Buy-in • Implementation Tactics • What is Working • Top Five Immediate Action Steps Speaker: Steve Suhm, Marketing Manager, AEM Steve Suhm, Marketing Manager for the Association of Equipment Manufacturers (AEM), has 12 years of direct marketing experience and is committed to measureable marketing and cutting-edge promotion tactics. Steve’s primary role with AEM includes the responsibility of promoting two of the construction industry’s largest trade shows – CONEXPO-CON/AGG and the International Construction and Utility Equipment Exposition (ICUEE). In addition to his role in event promotion, Steve is responsible for all of AEM’s trade show analytics including focus groups, attendee surveys, and telemarketing surveys along with being the driver behind newly implemented Social Media strategies.

1. Social Media: What’s Working and the Top Five Immediate Action Steps October 2009 Steve Suhm, Marketing Manager, Association of Equipment Manufacturers (AEM)

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5. Social Media – Research Results Which of the following Social Media sites are you aware of? Which of the following Social Media sites do you use for personal use ? Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps

6. Social Media – Research Results Rate your level of interest in joining an online community specific to your industry. Which of the following Social Media sites do you use for work or to obtain industry information? Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps

15. Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps