NexPet How To Turn Social Media Into a Money Maker! by Crystal Vilkaitis, Crystal Media

1. How to Turn Social Media
into a Money Maker!
By: Crystal Vilkaitis

3. Retail Success!

7. Two Buckets
Doesn’t have the
Social Selling Mindset
Has the Social Selling
Mindset

13. Which Bucket Are You In?

14. Bold Statements…
Social media is slang word for
the Internet

15. Bold Statements…
TV Commercials will be gone in
5-10 years

16. Bold Statements…
Facebook will only be video in
the next 5 years

17. Bold Statements…
People will be able to shop your
store, without ever leaving their
house and never signing onto a
computer

18. If you don’t make time for
social media, you won’t be
relevant.

21. Anna’s Flowers Results:
• Workshops sell out
– “We added 6 more workshops to meet
the demand!”
– “We had a line of 70 before we opened,
and at one point a line of 200 people at
check out!”
• Weekly in-store traffic, check-ins and
reviews

22. Anna’s Flowers Results:
Constant ‘Customer of the Week’ convos

25. Video Tools
• Animoto.com
• Ripl app

27. Cloud Nine Pajamas

28. Cloud Nine Pajamas

29. Cloud Nine Pajamas Results:
• Spent $500 on a Facebook Offer Ad =
35 sales; over $7,000
• Customers in store weekly from social
media
• Customers call to put items on hold

30. Cloud Nine Pajamas Results:
After using social media, they
eliminated other advertising channels!

36. “I haven’t been this excited
since my husband and I
made out for the first time!”

39. 12th Street Shoes Results:
“We had our busiest event in 12
years. We were slammed!”

40. The Most
Recent Ad

42. Pet Authority Results:
• “I have never had a
new product move
that fast when I put it
on Facebook.”
• 36% increase in sales
in 3 months
• 6 more people on
average a day

43. Pet Authority Results:

44. Pet Authority Results:
• Announced the night before at
8pm
• 12pm on Sept 6, went live with big
announcement!
• 2,000 Likes on her page
• By 11pm the day she went live,
organic reach over 13k, over 2400
clicks, 5600 views, 366 post likes,
57 comments, 16 shares.

45. Pet Authority Results:
• “Goes to show you the power of
social media, if you know how to
use it.”
• Momentum carried on for 3 weeks

47. Pet Authority Results:

48. Ranch & Pet Supplies’ SSM
Results:
“What did I do
different? Social Media is it,
oh and I also cut my regular
advertising that I do on the
radio by $1000 in April.”

49. Maureen

50. The Power of Ads

51. The Power of Ads

52. The Power of Ads

53. The Power of Ads

54. The Power of Ads

55. The Power of Ads

56. The Power of Ads

57. The Power of Ads

58. Treats Unleashed
• Suggested go Live on
Facebook
• Sounds wasn’t on!
• Someone called 30
mins later, saw the
video on Facebook,
adapted the cat J

59. What do all these retailers
have in common?

60. What’s Next?

61. I want to empower you.
I’ll show you the why AND the
how.

62. A few ways I can help…
• Group A:
– You already have a strategy, seeing some
results, need to get better = room for
growth
– Social Edge membership

63. A few ways I can help…
• Group B:
– You need a starting place. Need the
strategy and help building your plan and
foundation
– Social to Sale training course

64. A few ways I can help…
• Group C:
– You need it all! Start with strategy and
foundation, and then want ongoing
updates to stay relevant, and support to
assist you, and accountability to push you
– Bundle Social Edge & Social to Sale

66. A
NexPet Gets Additional $100 Off!

67. A B

68. 30-Day Money Back Guarantee
CBA

69. Conference Special: If you join,
you’ll get the new ads course,
for free! (normally $797)

70. I’m looking for…..
• Commitment
• Participation
• Willingness to learn
• Implementer
• = Social Selling Mindset J

71. My info slide with website to sign up