Gamification beyond Gamification
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My presentation from World Usability Day 2014 conference Budapest (hosted by UX Budapest).
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Gamification beyond Gamification
- 1. GAMIFICATION BEYOND GAMIFICATION What UX designers can learn from games besides shiny badges? CSERTÁN ÁKOS, UX MEETUP, BUDAPEST 2014
- 2. HELLO! + I’m a psychologist + No, I don’t know what you are thinking about right now + I’m a UX Designer + All my pictures look awful
- 3. SO WHAT’S IT ALL ABOUT THEN? 1st mention 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Goolge Ngram Viewer
- 4. 1 1 1 1 1 + 15,000 + =
- 5. "I call it the law of the instrument, and it may be formulated as follows: Give a small boy a hammer, and he will find that everything he encounters needs pounding." Abraham Kaplan
- 9. RADICAL BEHAVIORISM Image by Craig Swanson
- 10. WHAT ARE GAMES ALL ABOUT? Click on images of animated people on the screen Save the world from a terrorist threat THE MAGIC CIRCLE
- 12. WHAT KEEPS ONE MOTIVATED? AUTONOMY MASTERY PURPOSE Be in control Get better Something that matters
- 13. WHAT KEEPS ONE MOTIVATED? AUTONOMY MASTERY PURPOSE Be in control Get better Something that matters
- 14. WHAT KEEPS ONE MOTIVATED? AUTONOMY MASTERY PURPOSE Be in control Get better Something that matters
- 15. FOGG BEHAVIOR MODEL MOTIVATION ABILITY TRIGGER ACTIVATION TRESHOLD
- 16. FOGG BEHAVIOR MODEL MOTIVATION Be in control of your health ABILITY ACTIVATION Run every day TRESHOLD
- 17. FOGG BEHAVIOR MODEL MOTIVATION See more from the world ABILITY ACTIVATION Learn a language TRESHOLD
- 18. FOGG BEHAVIOR MODEL MOTIVATION Save lives ABILITY ACTIVATION Fold proteins TRESHOLD
- 19. ACTION REWARD MOTIVATION BASIC ENGAGEMENT LOOP
- 20. ACTION REWARD MOTIVATION Pull lever -> Get cash -> Want more cash Add contact -> Feel more connected -> Be more connected
- 21. ACTION REWARD MOTIVATION UPGRADE UPGRADE LOOP
- 22. ACTION REWARD MOTIVATION UPGRADE Race -> Collect reward -> Upgrade car -> Need more cash Contribute -> Get reputation -> Unlock features -> Get more reputation
- 23. ACTION REWARD WAIT MOTIVATION UPGRADE WAIT LOOP
- 24. ACTION REWARD WAIT MOTIVATION UPGRADE Plant crops -> Wait for crops to grow -> Collect reward -> Build -> Need more cash Upload photo -> Wait for likes -> Feel great -> Need to feel greater
- 25. ACTION REWARD WAIT SESSION MOTIVATION UPGRADE SESSIONING – END OF GRIND
- 26. ACTION REWARD WAIT SESSION MOTIVATION UPGRADE Nothing more to plant or harvest No more connections to add
- 27. ACTION REWARD WAIT SESSION LEAVE RETURN TRIGGER RETURN MOTIVATION UPGRADE
- 28. LEAVE RETURN TRIGGER RETURN MOTIVATION UPGRADE Time to harvest or you will lose your reward - Appointment trigger New connections to add – Social commitment
- 30. THE JOURNEY CHAPTERS CHALLENGES
- 31. TAKE REVENGE FOR YOUR WIFE AND DAUGHTER FIND EVIDENCE SURVIVE LEVEL
- 32. BUILD THE MOST BEAUTIFUL FARM LEVEL UP BUILD
- 33. BECOME A DATA SCIENTIST WRITE YOUR OWN CODE RUN TESTS
- 34. MOTIVATIONAL TYPES DISRUPTOR CHANGE REWARD PLAYER Andrzej Marczewski, http://www.gamified.co.uk/
- 35. ?
- 36. ! @csertanakos
- 37. .