It covers the following topics - Developing CSR policy - Program formulation / project design - Operational structure - Implementation strategy - Performance Management - Communicating the impact to internal and external stakeholders

1. Transforming the intent to action
Plans are only good intentions unless they
immediately degenerate into hard work
Peter Drucker

2. Developing CSR policy
Program formulation/project design
Operational structure
Implementation strategy
Performance management
Communicating the impact

3. Source: classroom-aid.com

4. Factors contributing to vision
Regulatory
Environment
Market
Condition
Political
Environment
Social
Condition
Shareholder
Expectation
Employee
Interest
Customer
Expectation
Community
Need
Global Norms and Standards
National Norms and Standards
Value
Purpose

5. Elements of vision

7. CSR policy framework

8. CSR policy - components
Section Sub section Content
Company
Information
General
Information
Geographic information
Size of company
Who owns the company, shareholders
Economic Impact Turnover – sales
Number of employees
Market share
Profit
Mission
statement
Company objectives linked to CSR
MD/CEO statement
Values List company values
Stakeholder
consultation
List who the main stakeholders are on whom you have impact
Relationships with non- governmental organisations

9. CSR policy - components
Section Sub section Content
Workplace Employees Equal opportunities (race, gender, age, disability) – workforce profile
Health and Safety – policies and training
Training/personal development
Communication with employees (newsletters, intranet, forums)
Pay & benefits – remuneration, pensions, other benefits
Workplace climate – employee handbook
Industrial relations
HR management
Child labour/forced labour
Other (specific company issues)
Marketplace Customers Customer satisfaction
Customer retention
Safety and quality
After sales
Consumer education
Suppliers/supply
chain
Code of conduct
Selection criteria (linked to CSR)
Support local suppliers
Payment of bills on time
Bribes & corruption
Creating awareness of CSR

10. CSR policy - components
Section Sub section Content
Community •Charities, sponsorship, donations
•In-kind support – time, resources, assets
•Regeneration – economic impact, number of
jobs
•Employee involvement
•Impact on society
Environment Waste Recycling, Waste generated (tonnes or kilos),
Hazardous waste, Policies
Water Water used (joules), Control Programmes
Energy Energy used (Kw), Control programmes
Materials Types used, Activities, Recycled materials
consumed, Materials recycled
Health & Safety ISO, EMAS, Training, Communication to staff
Transport Green transport plans, Fuel reduction policy, Car
fleet
First Group Example

11. Basic policy elements as per the companies act
AAI Example

12. Common loop holes of CSR policy
Adaptation of Anders & Winst Company lists of common CSR mistakes

13. Developing CSR policy
Program formulation/project design
Operational structure
Implementation strategy
Performance management
Communicating the impact

14. Assumptions
Assumptions
Assumptions
Present State
Desired
State
Interventions
R
e
s
u
l
t
s
Log frame analysis

15. Log frame approach

16. Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Problem analysis

17. Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Objective formulation

18. Objective tree
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal

19. Strategy formulation
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal

20. Log frame matrix
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal

21. Indicator setting
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal

22. Activity planning
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal

23. Developing CSR policy
Program formulation/project design
Operational structure
Implementation strategy
Performance management
Communicating the impact

24. Operational structure

25. Developing CSR policy
Program formulation/project design
Operational structure
Implementation strategy
Performance management
Communicating the impact

26. Implementation Strategy

27. Developing CSR policy
Program formulation/project design
Operational structure
Implementation strategy
Performance management
CSR Communication

28. Performance management cycle

29. Measuring performance and impact

30. Source: Central government: Cost-effectiveness and improving annual reports,, Controller and Auditor General, New Zealand
Measuring performance and impact

31. Elements of M&E

32. Developing CSR policy
Program formulation/project design
Operational structure
Implementation strategy
Performance management
Communicating the impact

33. Why communicate?

34. Communicating the impact
Key considerations while communicating the impact
Whom to communicated
What to communicate
Frequency of communication
Mode of communication
Language of communication

35. Keeping them informed - What to
communicate and with who
Marketplace
Raise awareness about the way it operates
responsibly in the market
Workplace
Make a statement about improvements in its
workplace policies
Community
Convey information about its commitment to
the local community
Environment
Communicate about its initiatives that help to
preserve the environment
employees, customers; consumer
associations; suppliers; business
partners; and investors
employees; trade unions (if any
are involved); the local
community; and public authorities
employees; relevant local
institutions (e.g. associations,
schools, hospitals); public
authorities; and relevant NGOs
employees; business partners;
relevant NGOs; consumers; public
authorities and the community
around it

36. Social campaigns - Example
Unilever’s Lifebuoy Hand
washing Campaign
Aircel’s Save Our Tigers
Initiative

37. International Accountability Standards
Corporate responsibility has witnessed emergence
of numerous initiatives aimed at standardizing firms’
behaviour with regard to social and environmental
issues
IAS intend to
 Encourage and guide corporate responsibility
 Provide ways to assess, measure and communicate
organizations’ social and environmental Performance

38. IAS by category
Principal Based
-Broadly defined principles with
regard to social and
environmental problems
- Used as a guideline for action
and starting point for dialog
Certification Based
-Involve certification, verification and
monitoring against predefined criteria
-degree of assurance that stated
standards are actually being met
Reporting Standard Based
-A comprehensive and standardized
frameworks for economic, social and
environmental reporting
- Foster transparency and accountability
while at the same time enables
comparisons
Process Based
-It focus on the question of how
corporate accountability can be
achieved
- IT offers essential managerial
guidance on how corporate
accountability can be achieved
Soruce: Dirk Ulrich Gilbert, Andreas Rasche and Sandra Waddock

39. Principle Based
-UN Global Compact
-OECD Guidelines
-CERES
Certification Based
-SA 8000
- ISO 14001
Process Based
-AA 1000
-ISO 26000
Reporting Standard Based
-GRI
-BBA’s Forge Standard
-CERES (Facility Reporting Project)
-Green House Gas Protocol for Project
Accounting
IAS by category

40. Reporting formats - National
Business responsibility report – SEBI
The Business Responsibility Reports (BRs) has been
made mandatory for top 100 listed entities at BSE and
NSE as on March 31, 2012
It helps assess fulfillment of the environmental, social
and governance responsibilities
Components of the BR are
 Financial details (along with spending on csr as % of
profit); Directors responsible for BR; Principle-wise (as
per NVGs) BR Policy/policies; Governance related to BR;
Principle wise performance

41. Reporting formats – Companies Act
The annual report on CSR initiatives to be included in
the board report
brief outline of the company’s CSR policy including the
statement of intent reflecting the ethos of the
company
broad areas of CSR interest and an overview of
activities proposed to be undertake
weblink to CSR policy (including the full list of
projects/activities/programmes proposed to be
undertaken by the company)

42. Reporting formats – Companies Act
The annual report on CSR initiatives to be included in
the board report
Composition of CSR committee
Average Net Profit of the company for last 3 financial
years
Threshold Limit-(2% of this amount as in 4 above)
Details of CSR activities/projects undertaken during
the year: total amount to be spent for the year;
amount carried forward from earlier years; amount
spent during the year as below; amount carried
forward for the year

43. Reporting formats – Companies Act
CSR
project/acti
vity
identified
Sector in
which the
Project is
covered
Projects/Pgms
1.Local area/others
2.specify the state
/district
(Name of the District/s,
State/s where
project/pgm was
undertaken
Amount outlay
(budget)
project/pgm wise
Amount spent
on the
project/ pgm
Subheads:
1.Direct
expenditure on
project
2.Overheads
Cumulativ
e spend
up to the
reporting
period
Amount
spent:
Direct/
through
implemen
ting
agency*
*Give details of implementing Agency

44. Reporting formats – Companies Act
The annual report on CSR initiatives to be included in
the board report
In case 2% is not spent, please provide the reasons for
not spending the amount
A Responsibility statement, of the CSR Committee,
that the CSR policy implementation and monitoring
thereof is, in letter and spirit, in compliance with CSR
objectives

45. For further clarification / guidance, email
soumitra.ghosh@csopartners.org.in