How to support industrial site selection with SlideShare presentations
How to support
by Dr. Balazs Csorjan, investment promotion specialist
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Corporate site selection
is not a simple job.
Every growing company has to find new locations and sites
to do business, but the dedicated members of a site
selection team have no easy job. Why? Site selectors are
corporate professionals from the Finance, HR,
Manufacturing or Service Delivery departments, they know
nothing about competing investment destinations and
probably do site selection once and last in their lifetime.
Maybe they have professional site selection consultant,
maybe not. Anyway, they have to collect information about
10-20 locations, have to analyze and rank them and have to
make a final presentation - and show it to the board of the
company. During this process, they will love any help from
Instead of producing expensive place branding materials,
try to support site selectors online - with an economic
development, ‘instant’ presentation about their industry and
about your investment destination’s potential sites.
This short material shows you how to support site selection
process with SlideShare presentations - and acquire site
selection (FDI) projects at the same time.
‘Instant’ presentations on SlideShare?
Site selectors have to present their results to their board. Help them: collect and organize data about your
destination, and provide copiable slides. Provide interesting and useful information about your destination - if you
are a region in France, talk about the French (target industry related) labour market, infrastructure and regulations.
We will see it right now how to do it.
Why does it help to promote your own site? You can highlight yourself: involve your city’s or business parks’s
strengths into your analysis, and your location will be listed among potential sites.
What about costs?
Maybe this is the best part of economic
development slidesharing: practically it has no
costs. Content creators have to be your staff who
are involved in site selection assistance. Your
economic development staff knows much much
more about your location (and about competing
locations) than ad-hoc corporate site selectors, and
slidesharing can be based on your staff’s
experience and location expertise.
Working time ‘cost’ is also minimal: 1 slideshare per
month is a good goal, and 1 slideshare presentation
can be produced in 1-2 working days, so if your
team involves 3 economic developers, everybody
has to ‘invest’ 1-2 days in every 3 month into
Since content creation has working time ‘cost’ only,
the IT costs are also minimal or even more zero.
Content delivery is also free of charge: you have to
share your slideshare presentations in the targeted
industrial groups of social media like LinkedIn, and
the visibility on Google search result page is also
free of charge.
General rules before we study a successful
economic development slideshare:
● first of all: your slideshare presentation is not the place for your self promotion: your victory reports don’t sell
your location. Remember: site selectors seek useful location data, not PR stuff.
● industry focus: every slideshare presentation has to talk to corporate (industry) professionals, see also my next
● be honest: write about your location and about your competing locations honestly. It’s much harder than to
publish your PR bullshit, but site selection teams will love it.
A good site selection supporting presentation
● has an industry focus: electronics, automotive,
pharma, business services - choose one of your
● gathers information about infrastructure, labor
● involve all the potential locations and sites - you
have to talk honestly about your hardest
competitors, not just yourself
The following ‘template’ shows it via a case study: we will
analyze one of my most successful site selection
supporting presentations called ”How to select your new
electronics manufacturing site in Eastern Europe?”
The Title tag
The title of your presentation is critical.
This is the ‘advertisement’ of your
content, search engines like Google or
SlideShare’s search engine will find it
because you use relevant keywords in
your title. And site selectors will click
on your title, if it seems to be relevant
and interesting enough.
To find the best keywords, I use
Google Trends. In this case, the
“electronics” and “Eastern Europe” has
the largest search activity.
Summarize shortly all relevant locations in your broader
investment destinations (in this case: competing
countries of Eastern Europe)
The perfect sources of information (data, maps, charts
etc) are the investment promotion agencies or economic
development organizations of each locations. Do not
hesitate to provide links to all IPAs/EDOs - and highlight
your business park/city inside your destination.
How to talk about
Always say something about real estate markets,
providing links to your blog (or to your business park).
When it’s about transportation infrastructure, talk about
the type of infrastructure where your location has
strengths. E.g: Hungary has a well developed
motorways system (compared to competing states), but
the air transport is not so good - so I simply skipped it.
How to talk about
HR is a critical issue in every site selection projects.
Unfortunately, labour market demand and supply don’t
meet in most of the locations, so always involve
something interesting and target industry-relevant
information into your presentation.
I highlighted Hungary with a link to a blog post about
the flexible Hungarian labour regulation, and with a map
showing the low labour cost location inside Eastern
Finally, I provided an investor’s testimonial
about my location + an international award
supporting my message.
Deliver your content
to site selectors.
Why SlideShare? SlideShare.net is the leading
presentation sharing social media platform of the
world. It has tremendous traffic from executive level
corporate professionals. And, as a corporate
professional if you’re familiar with SlideShare, where
will you seek information when you will be dedicated
to a new site selection project of your company?
You can publish your new presentation also on your
blog and on social media platforms like LinkedIn, but
cannot skip SlideShare.
Congratulations, you created and published a
new, site selection supporting presentation.
Now create similar materials for all your target
industries - you have a long way to go.
My name is Dr. Balazs Csorjan. I’m dealing with investment promotion
since 2002, as a colleague of the Hungarian national investment
promotion agency and later as an independent investment promotion
specialist, taking part in 350+ site selection projects. On my blog you
can learn about city/regional-level investment promotion, economic
development blogging, slidesharing and YouTube channel practices.
Thnx a lot! It may be a general and
short overview of the topic. Email your
focused question to
csorjan @ businessparkinstitute.com
and I try to answer it.