2. World Game Market
Global market for
electronic games will
reach US$30 Billion
in 2010
Philippine market in
2010 projected to
reach US$7 Million
Philippine market
share in 2010 is at
0.02%
3. Philippine Game Market
Almost 90% of 2010
Revenues is for the
export market
Currently 32 companies
in business of game
development and game
development services
Employs 640 FTEs, of
which more than 500 are
programmers and artists
4. Philippine Game Market
Almost 90% of 2010
Revenues is for the
export market
Currently 32 companies
in business of game
development and game
development services
Employs 640 FTEs (as of
end 2009), of which more
than 500 are
programmers and artists
5. Philippine Game Market
Up to 2008, most of game
software developed in the
Philippines are for the
mobile and PDA
(portables) platforms
2009 saw the emergence
of online/browser-based
and console games
(particularly for the
Nintendo Wii and DS)
2009 also saw a boom in
games developed for the
iPhone
6. Philippine Game Market
CONCEPT
DESIGN PROTOTYPE
PROGRAM
DEV’T
ART & MUSIC
DESIGN
TESTING RELEASE &
MAINTENANCE
What is typically outsourced to the Philippines
7. Philippine Game Market
A majority of game development projects in the
Philippines are for completely built-up software
products
Most are outsourced end-to-end game development
projects (from game design to game creation)
Some are in response to an order by a publisher
A few are sold by the developer thru a publisher
Other game development projects include
Concept art design
Character generation and design (typically 3D)
In-game animation
Game testing and quality control
Game community support
8. Game Market Prospects
Increasing demand for immersive experience
Virtual worlds
Social networking functionality
Massive multiplayer
Immediate satisfaction
Casual games
Mobility
Web access
Mobile device access
9. Game Market Prospects
Philippine prospects
Emergence of SME-type game developers
Emergence of game developer companies in
provincial areas
Small-sized providers servicing large studios in
Philippines and abroad
Online casual games (browser-based) preferred initial
game development projects of startups
More than 50 companies/service providers by end
2010
More than 800 FTEs by end 2010 (25% growth)
More than US$7 Million in revenues by end 2010, from
US$5 Million in 2009 (30% growth in last 3 years)