A presentation on insights and lessons learned from starting up a game development business in the Philippines. Presented by the Game Development Association of the Philippines (GDAP) during the 2010 Cebu ICT & BPO Conference. (c. 2010)
3. World of Warcraft (WOW)
Estimated US$40 Million to develop
Generated US$1 Billion in revenues in 2008
ROI (estimated as of 2009) = 5x to 8x (500 to
800%)
Years to reach 5x ROI = 4 years
Everyone now wants to be the next World
ofWarcraft
4.
5. Video game outsourcing was estimated to
have reached US$1.1 Billion in 2009
This will reach US$2.5 Billion by end of 2010
Outsourcing by the end of 2010 will represent
over 40% of the budget for creating a video
game
70% of game studios outsourced in 2009,
reaching 90% by end of 2010