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Consumer Content Conference, Cologne August 17 th  2010 The B2B platform for trade, media and the entertainment industry:
Basic attributes of the Consumer Content Conference The  Consumer Content Conference  is organised by 11 Prozent Communication for the trade, brand, media, entertainment,  and advertising industries as well as agencies.  Digital topics  all around  the consumer and his behaviour  are discussed.  The conference is appointed one day before the  gamescom  to give the participants the possibility to inform themselves  afterwards in detail on topics of the games market.  The Consumer Content Conference  is a platform for media, trade and brands which are in touch with the newest digital topics. Its focus lies especially on the consumer and his behaviour. In 2010, for the first time the  App Day  is planned, especially for the  developers and manufactorers of mobile devices. The App Day will happen  along  the  Consumer Content Conference  in the foyer in Cologne.
Overview Location
Event:   Consumer Content Conference along the  App Day  (August 17 th , 2010) and one day before the  gamescom  (August 18 th  – 22 th , 2010) Place: Cologne Date: August 17 th , 2010 Participants: brands, trade, media, entertainment industry,  agencies, advertisers Schedule: programm from 09:00 - 17:00  Number of Participants: ca. 80 Data frame
Topic Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cloud Computing Communities Digital Entertainment Social Gaming autoMOBILE 3D Paid Content Free Content Lablet PCs
over   90 %   of the participants inhabit a  management function over   60 %   of the participants come from the  media, brand or agency industries Industries: Positions: Participant structure 32 %   of the participants are  directly responsible for the success  of their company over   50 %   of the participants are responsible for the projekt budget
Marketing activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media partners:  www.consumer-content.com
Media partner: GFM Nachrichten MOBILE, eGAMES, WebTV, IPTV, SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ONLINE =  FACTS 4,300  unique users   weekly newsletter to  8,600 readers/week* PRINT =  FACTS 15,400* readers  / issue 4 times a year, 4c, 20-32 pages Print issue:  9,500 exemplars Release: quarterly With the own expert publication GFM Nachrichten the 11 Prozent informs since  2004 with a high intensity about the mobile, eGames, IPTV and social media topics. For  example, it supports the M-Days with special releases and special issues. ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsoring Amount   3,000 Euro ,[object Object],[object Object],[object Object],[object Object],[object Object],Banner & advertising options: Advertisement in the GFM Nachrichten 1/1 4c  1,950.00 Euro Banner Consumer Content Web (1 month)  350.00 Euro Banner (468x60) Newsletter 8.400 receipients  350.00 Euro Banner on www.gfm-nachrichten.de (1 month)  350.00 Euro Sponsoring Sponsoring Amount   1,500 Euro Event options: Lanyards for the participants     500.00 Euro Notepads and pencils for the participants  300.00 Euro
Business areas of the organizer 11 Prozent Communication „ The wave of communication“
Event references ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review of the partners and speakers: Selected participants: Antenne Bayern, Mind Matics, PriceWaterhaouse, big FM, Siemens, Universum Film, Sony BMG, Jamba, Ericcson, GfK, Premiere, NBC Universal, Axel Springer, Motor Presse Verlag, Roland Berger, Content Ag, Beathe Uhse, Computec Media, SevenOne Intermedia, UFA, Tele 5, Materna, MIM, IBM, Finacial Times, GfK AG, ProSiebenSat.1 - SevenOne Intermedia GmbH, RTL Mobile GmbH, Universal Publishing Production Music GmbH, Merge Media Consulting & Development GmbH, Berger Baader Hermes Digital GmbH - Agentur für digitale Markenkommunikation, Living Mobile GmbH (Disney Mobile), PLAZAMEDIA GmbH, conVISUAL, MTV Networks Germany GmbH, E-Plus Mobilfunk GmbH & Co. KG, PLAZAMEDIA GmbH, Tele 5 TM-TV GmbH, o2 (Germany) GmbH & Co. OHG, Wüstenrot Bausparkasse AG, KOM:IT GmbH, arvato mobile GmbH, queo GmbH, MIM - Mediatainment Publishing GmbH, diamond: dogs webconsulting gmbh, TV Information Services, OgilvyInteractive worldwide GmbH, Sevenval AG, PinkerTune GmbH, Burda Wireless GmbH, Burda Yukom Publishing GmbH und viele mehr!
Contact data Franziska Kratzer Projekt leader [email_address] 11 Prozent Communication  St. Paul 15 85435 Erding Germany Tel.  +49 (0)8122 - 955 625 Fax. +49 (0)8122 - 955 627 www.11prozent.de   www.consumer-content.com Franziska Kratzer

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Consumer Content Conference

  • 1. Consumer Content Conference, Cologne August 17 th 2010 The B2B platform for trade, media and the entertainment industry:
  • 2. Basic attributes of the Consumer Content Conference The Consumer Content Conference is organised by 11 Prozent Communication for the trade, brand, media, entertainment, and advertising industries as well as agencies. Digital topics all around the consumer and his behaviour are discussed. The conference is appointed one day before the gamescom to give the participants the possibility to inform themselves afterwards in detail on topics of the games market. The Consumer Content Conference is a platform for media, trade and brands which are in touch with the newest digital topics. Its focus lies especially on the consumer and his behaviour. In 2010, for the first time the App Day is planned, especially for the developers and manufactorers of mobile devices. The App Day will happen along the Consumer Content Conference in the foyer in Cologne.
  • 4. Event: Consumer Content Conference along the App Day (August 17 th , 2010) and one day before the gamescom (August 18 th – 22 th , 2010) Place: Cologne Date: August 17 th , 2010 Participants: brands, trade, media, entertainment industry, agencies, advertisers Schedule: programm from 09:00 - 17:00 Number of Participants: ca. 80 Data frame
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  • 6. over 90 % of the participants inhabit a management function over 60 % of the participants come from the media, brand or agency industries Industries: Positions: Participant structure 32 % of the participants are directly responsible for the success of their company over 50 % of the participants are responsible for the projekt budget
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  • 10. Business areas of the organizer 11 Prozent Communication „ The wave of communication“
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  • 12. Review of the partners and speakers: Selected participants: Antenne Bayern, Mind Matics, PriceWaterhaouse, big FM, Siemens, Universum Film, Sony BMG, Jamba, Ericcson, GfK, Premiere, NBC Universal, Axel Springer, Motor Presse Verlag, Roland Berger, Content Ag, Beathe Uhse, Computec Media, SevenOne Intermedia, UFA, Tele 5, Materna, MIM, IBM, Finacial Times, GfK AG, ProSiebenSat.1 - SevenOne Intermedia GmbH, RTL Mobile GmbH, Universal Publishing Production Music GmbH, Merge Media Consulting & Development GmbH, Berger Baader Hermes Digital GmbH - Agentur für digitale Markenkommunikation, Living Mobile GmbH (Disney Mobile), PLAZAMEDIA GmbH, conVISUAL, MTV Networks Germany GmbH, E-Plus Mobilfunk GmbH & Co. KG, PLAZAMEDIA GmbH, Tele 5 TM-TV GmbH, o2 (Germany) GmbH & Co. OHG, Wüstenrot Bausparkasse AG, KOM:IT GmbH, arvato mobile GmbH, queo GmbH, MIM - Mediatainment Publishing GmbH, diamond: dogs webconsulting gmbh, TV Information Services, OgilvyInteractive worldwide GmbH, Sevenval AG, PinkerTune GmbH, Burda Wireless GmbH, Burda Yukom Publishing GmbH und viele mehr!
  • 13. Contact data Franziska Kratzer Projekt leader [email_address] 11 Prozent Communication St. Paul 15 85435 Erding Germany Tel. +49 (0)8122 - 955 625 Fax. +49 (0)8122 - 955 627 www.11prozent.de www.consumer-content.com Franziska Kratzer