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FROM HACKATHON TO STARTUPS 
BUILDING PRODUCTS 
FROM FRESH IDEAS 
CHRIS TRAGANOS 
DEV RELATIONS, EVERNOTE 
@CTRAGANOS
Evernote Zürich 
Walchestrasse 9, 8006 Zürich, Switzerland
@fossil12 
@KamilPyc @Binary_Brain
YOU BUILT A PROTOTYPE 
NOW WHAT?
EXAMPLES FROM SILICON 
VAL LEY AND BEYOND 
DREAM BIG!
SIDE PROJECT 
TWITTER
TWITTER 
• Jack Dorsey was a lead Ruby 
developer at Ev William’s 
startup ODEO 
• He hacked together a 
prototype for short message 
protocols via SMS 
• Many bug fixes later, it 
becomes the central hub for 
social media 
• Now its a Multi Billion Dollar 
Public Company
“Make every detail perfect and 
limit the number of details to perfect.” 
–JACK DORSEY
BUILDING THE PRODUCT FOR YOURSELF 
HACKER LEAGUE
HACKER 
LEAGUE 
• 3 developers identified a 
need 
• Keeping hackathons 
organized and tracked 
• Give devs and designers a 
place to show off work 
• Acquired by Intel / 
Mashery
COLLABORATION BETWEEN TEAMS 
INSTAGRAM / HYPERLAPSE
INSTAGRAM / 
HYPERLAPSE 
• Built prototype for video 
stabilization clips 
• Team shows working 
prototype to CEO 
• Impresses company, they 
make it a stand alone app 
• Adds value to overall 
Instagram strategy
REMEMBER THE 
KEY FACTORS 
• Product Market Fit & 
Customer Interviews 
• Minimum viable product 
• First launch experience 
• Mobile first 
• Mentors on topics 
• Team building
REMEMBER WHY YOU ARE HERE 
TO SOLVE PROBLEMS
STAY FRESH 
NETWORK & LEARN
NEVER LOSE SIGHT OF THE END GOAL 
STAY INSPIRED
“The very first company I started failed with a great bang. 
The second one failed a little bit less, but still failed. 
The third one, you know, proper failed, but it was kind of 
okay. I recovered quickly. 
Number four almost didn’t fail. It still didn’t really feel 
great, but it did okay. 
Number five was PayPal” 
–MAX LEVCHIN
MOVE FAST AND BREAK THINGS 
THANKS! 
CHRIS TRAGANOS 
DEV RELATIONS, EVERNOTE 
@CTRAGANOS

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From Hackathons to Startups: Building Products from Fresh Ideas

  • 1. FROM HACKATHON TO STARTUPS BUILDING PRODUCTS FROM FRESH IDEAS CHRIS TRAGANOS DEV RELATIONS, EVERNOTE @CTRAGANOS
  • 2.
  • 3. Evernote Zürich Walchestrasse 9, 8006 Zürich, Switzerland
  • 4.
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  • 6.
  • 8. YOU BUILT A PROTOTYPE NOW WHAT?
  • 9. EXAMPLES FROM SILICON VAL LEY AND BEYOND DREAM BIG!
  • 11. TWITTER • Jack Dorsey was a lead Ruby developer at Ev William’s startup ODEO • He hacked together a prototype for short message protocols via SMS • Many bug fixes later, it becomes the central hub for social media • Now its a Multi Billion Dollar Public Company
  • 12. “Make every detail perfect and limit the number of details to perfect.” –JACK DORSEY
  • 13. BUILDING THE PRODUCT FOR YOURSELF HACKER LEAGUE
  • 14.
  • 15. HACKER LEAGUE • 3 developers identified a need • Keeping hackathons organized and tracked • Give devs and designers a place to show off work • Acquired by Intel / Mashery
  • 16. COLLABORATION BETWEEN TEAMS INSTAGRAM / HYPERLAPSE
  • 17. INSTAGRAM / HYPERLAPSE • Built prototype for video stabilization clips • Team shows working prototype to CEO • Impresses company, they make it a stand alone app • Adds value to overall Instagram strategy
  • 18. REMEMBER THE KEY FACTORS • Product Market Fit & Customer Interviews • Minimum viable product • First launch experience • Mobile first • Mentors on topics • Team building
  • 19. REMEMBER WHY YOU ARE HERE TO SOLVE PROBLEMS
  • 20.
  • 21.
  • 22.
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  • 26. NEVER LOSE SIGHT OF THE END GOAL STAY INSPIRED
  • 27.
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  • 29. “The very first company I started failed with a great bang. The second one failed a little bit less, but still failed. The third one, you know, proper failed, but it was kind of okay. I recovered quickly. Number four almost didn’t fail. It still didn’t really feel great, but it did okay. Number five was PayPal” –MAX LEVCHIN
  • 30. MOVE FAST AND BREAK THINGS THANKS! CHRIS TRAGANOS DEV RELATIONS, EVERNOTE @CTRAGANOS