4. Executive Summary
Is Facebook an effective way to
reach volunteers at Brock University?
Better for general awareness than
achieving specific recruiting goals
Use click through pricing to save money
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5. Agenda
Community Connections
Facebook
Qualitative
Quantitative
Questions
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6. Founded in 1996
Connecting students to the community
Event awareness
Purchased Facebook ad space for
‘Spread the Net’ campaign
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7. Advertising
Communication
Activism Social Networking
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8. Qualitative - Design
4 groups: 6-8 people in each
15 12
43
23
5
4
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9. Qualitative - Results
Facebook is an important component of
time spent on the internet
Brock students generally do not take
the ads seriously
There is not widespread awareness of
‘Spread the Net’
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10. Quantitative - Design
Sample
Gender Year in Program
Male Female 1 2 3 4 5
n=300
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