This document discusses the concept of perceptive media and its potential for more engaging storytelling. Perceptive media uses internet technologies to create immersive experiences that adapt based on context, location, time and the participant. It aims to move beyond static narratives to ones that are participatory and affect the participant. The goal is to create highly relevant experiences that maintain attention in our distracted digital world by making the participant part of the story. The document encourages experimenting with these ideas to realize media's full potential for interactive narratives.