cultureRush is a social networking site founded by Kenny Pang and Robert Reed to connect people within shared cultures. It aims to harness the power of cultural communities through mentoring, networking, and marketplace opportunities. The founders saw a need for culturally-focused support given their own immigrant experiences. While social media is crowded, cultureRush intends to target audiences through cultural commonalities. It will generate revenue through advertising, lead generation, affiliates, and pay-to-use services. The founders are seeking $200,000 in seed funding to hire key roles and expand in the first two years.

1. Connect, Share and Network within Your Culture
(A Place Where You can Harness the Power of Your Culture)

2. Introduction
cultureRush.com is a social networking service owned and
operated by cultureRush Inc., a Nevada corporation with
operations in Washington State.


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grouping by cultural identification is a natural
phenomenon
compassion, generosity, and kindness of strangers do
exist
mentoring program, cultureDate, cultureMarket,
cultureJobs, cultureMedia, cultureSchool, etc., etc...

3. How Did We Get Here?
Background
Kenny Pang and Rob Reed met in late 2010 to discuss business opportunities, and shared their
experiences, observations, and ideas.
Kenny Pang: Founder
Mr. Pang’s family immigrated from South Korea in 1981 when he was a child. Theirs was a typical
American immigrant experience. They knew no one, nor did they have any idea how they’d support
themselves, where they’d live, etc. But when they joined a Korean-American church, members there
supported them with advice, comfort, offers of goods and services, and social belonging. This
outpouring of support was crucial to their successful relocation.
From a “pay it forward” motivation, Mr. Pang became interested in technology as an enabler of
Mentorship and community-based support, and the underlying social factors that cause people to
take action in specific situations. But more importantly, Mr. Pang felt that the current social media
landscape was too cluttered without a good solution in the near future. Thus cultureRush was born.
Robert Reed: Founder
Mr. Reed had most recently worked in executive recruiting for large financial services companies,
after fourteen years in banking and capital markets. As a student of markets and economics, he was
struck by the inefficiencies of human capital/talent markets, and the evolving impact of technology
(e.g. job posting boards, LinkedIn).

4. The Current Problem
Crowded social media landscape but nothing based on
your culture/ethnicity

5. The Current Problem
Limited access to Mentoring or Community-based support
platforms backed by:
empathy

philanthropy

common experience and background that can translate
into act of “kindness of strangers” and “commercial
activity”


6. Our Solution

7. Why cultureRush Now?
Social networking is in a critical evolutionary phase:
bifurcation: Facebook, Myspace, LinkedIn, Twitter, Google+
•
revenue-generation techniques are evolving
•
social media emerging as a starting distribution point for content
•
advertisers, marketers, developers, etc. seek more clearly defined
target audiences, and cultureRush can surely deliver what they
want when they want
•
cultureRush is the only social media site that can evoke kindness,
generosity, compassion and productivity
•
massive shift in demographics – 'minorities are becoming majority‘
•

8. Competitive Market
Publishing: Quora, Tumblr, typepad
Sharing: YouTube, Dailymotion, digg, vimeo, Flickr,
slideshare, Instagram
Playing: Zynga, playdom, playfish, kobojo
Networking: hi5, meetme, askfm, snapchat, classmates,
Buying: bizrate, etsy, Polyvore, tripadvisor,
Localization: Yelp, foursquare, Path
Big Four: Facebook, LinkedIn, Google+, Twitter
There is an 'Invisible Bond' that exists in each culture and
because of this uniqueness, cultureRush will thrive and
win!

9. Market Strategy
Strategic Partners: eHarmony/match.com, Zynga/King,
Yelp/Path, LinkedIn, Microsoft/Xbox, Sony/PS4, Nintendo,
YouTube, vimeo, tudou, dailymotion, etc.
Marketing Strategy:
1. Local culture/nationality media outlets
2. Wide spread press release U.S. Media outlet
3. Social media reach – twitter, LinkedIn,
Facebook, Tumblr, google+

10. Product

11. Business Model/Milestones
Revenue Model:
• Advertising
• Lead Generation
• Affiliate Program
• Pay to play – cultureDate, cutureJobs
Milestones:
• 37.5K raised
• Prototype website built

12. Funding Requirements
We are asking $200,000 for this seed round
Year One:
Hire (1) Director of Technology
Raise second round ($750,000+)
Year Two:
Hire (1) Director of Sales
Hire (1) Financial/Accounting Manager
Hire (1) Sales Manager
Hire (3) Web Programmer/Engineer

13. Connect, Share, and Network within Your Culture
www.cultureRush.com
Contact: Kenny Pang or Robert Reed
Phone: 206-412-4163 (Kenny)
Phone: 206-909-2208 (Robert)
Email: kennypang@cultureRush.com
Email: robertreed@cultureRush.com