Outside Innovation: Cuando los clientes conducen el diseño de los procesos del negocio, las empresas tienen que manejar sus productos, servicios, y modelos operativos diferentemente de cómo lo hacen hoy en día. Outside Innovation: How Your Customers Will Co-Design Your Company’s Future. The faster and better a company innovates, the more likely it is to remain the leader and to set the new rules for others to follow. But the innovation game is changing dramatically. Drawing from dozens of stories of outside innovation pioneers, this book shows how to win the innovation war.