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These principles are based on Carmine Gallo's book, The Apple Experience. The book shows readers in any industry how to enrich lives, build loyalty, and reimagine the customer experience.
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http://www.amazon.com/The-Apple-Experience-Building-Insanely/dp/0071793208/ref=sr_1_1?s=books&ie=UTF8&qid=1332360730&sr=1-1
"The Apple Experience isn't just for retailers. It applies to any business that involves people." -- Tony Hsieh, CEO, Zappos.com
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